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Thanks to Cyvatar, Pacific Western Bank, Upzelo, UserGems, and Younium for Sponsoring SaaStr Annual 2023!

SaaStr

Cyvatar is a technology-enabled cyber security as a service (CSaaS) provider disrupting a $150 billion industry by introducing and delivering smarter, measurable managed security subscriptions to help you achieve compliance and security faster and more efficiently.

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10 Tips to Help Manage the Burn

SaaStr

But public stock prices are way down, and venture capital is much tighter than it was just a few months ago. Some of your churn you really can’t do anything about, but at least half the time, you can save the customer if you just show up or show up more often. So for many of us in SaaS, these are still the best of times.

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Which to Prioritize - Churn or Growth?

Tom Tunguz

Growth or churn? Churn or growth? On one hand, growth is important in order to raise a venture capital round. On the other hand, churn is a huge source of friction and raises questions of product market fit. Churn is a limiting factor on the business. Growth shows demand for a product.

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What is Equity Financing?

Baremetrics

Sign up for the Baremetrics free trial , and start monitoring your subscription revenue accurately and easily. What is the difference between Equity Financing, Loans, and Venture Capital Funding? Venture Capital Funding When should you be thinking about Equity Financing? Table of Contents. Equity Financing 2.

Finance 98
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We?re About To See a Lot More SaaS Debt

SaaStr

I argue that standard saas metrics make it possible for founders to scale using debt capital (production capital thats cheaper) instead of solely relying on venture capital (financial capital thats more expensive). . 2004 Salesforce IPO Brought Financial Capital to SaaS Founders. Churn under 10% annually?

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What Bootstrapped Companies Do Better than VC-Backed Ones with Paddle Chief Strategy Officer Patrick Campbell and Senior Product Manager Allissa Chan (Video)

SaaStr

However, when users choose longer-term subscriptions, there’s more convenience to be enjoyed—highlight that. Feedback collection is the focus here to prevent future churn. Some customer churn is unavoidable. Venture capital-backed companies update their pricing once every 2.8 Lever #3: Cancellation flow.

Payments 130
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The 5 Best Customer Retention Strategies for Subscription Businesses

Totango

While it’s no doubt a thrill to pursue and persuade a new customer to work with your enterprise, for software and subscription-based businesses, the real value lies in customer retention. The modern subscription-based economy has empowered customers to think short-term , with promises of being able to opt-in, cancel anytime, and leave freely.