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Dear SaaStr: We Have More Than 20% Churn Our First Month. What Should We Do?

SaaStr

Dear SaaStr: We Have More Than 20% Churn Our First Month. This is pretty common in the prosumer space and especially in mobile subscription apps. And even where you don’t see 20% churn the first month with SMBs, it often lurks, because most B2B apps in SaaS don’t even get 80% of their SMBs activation the first month.

Churn 166
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How SaaStr Fund-Backed RevenueCat Went from a $1.5M Round at $7M Valuation in 2018 to $500M+ Today

SaaStr

When SaaStr Fund made the first investment in RevenueCat back in 2018, nobody could have predicted that this “simple API for managing in-app subscriptions” would become the infrastructure powering 33% of all mobile subscription apps and reach a $500M valuation in 2025. Basic questions like “What’s our churn rate?”

Payments 277
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Dear SaaStr: How Can a SaaS Business Reactivate Churned Customers?

SaaStr

Dear SaaStr: How Can a SaaS Business Reactivate Churned Customers? This may sound simple, but the #1 thing you can and should do is create a series of marketing campaigns targeted only to churned customers. RevenueCat manages 30% of all mobile apps subscriptions, across 10,000+ paid apps. That will keep you top enough of mind.

Churn 313
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10 Mobile App Push Notification Best Practices to Reduce Churn

User Pilot

Nearly 60% of mobile teams still rely on self-hosted push tools. If youre serious about building a mobile app, you cant afford to make such costly mistakes. 78% of users churn in the first week after installation when brands dont have a clear engagement strategy based on regular push notifications. Lets get started.

Mobile 99
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Mobile App Tracking: How to Analyze User Behavior In-App

User Pilot

All questions you can only answer with: Mobile app tracking. This article breaks down what mobile app tracking is, why it matters, and methods to do it well. What is mobile app tracking? Track mobile app engagement metrics with Userpilot. Spot early signs of churn by identifying patterns in disengaged users.

Mobile 93
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Churn is Always High for Single Seat Customers. 8 Ideas on What to Do About It.

SaaStr

Everyone talks about hitting 120%+ NRR these days But the truth is, single-seat users & very small businesses churn at a high rate. That sort of churn hurts. Even modestly decreasing churn in Very Small Business and single seat accounts can have a big impact. Often 3% a month. Squarespace has 85% NRR, for example.

Churn 306
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Whatfix Mobile Review: Pricing, Features, Pros & Cons

User Pilot

But for mobile, youd want to invest in a solution that truly gets the job done, aka one that improves user engagement and retention. The question is: Can Whatfix mobile give you what youre looking for? In this Whatfix Mobile review, youll find answers to three questions: What does Whatfix Mobile offer? moment faster.