Average churn rate for SaaS: What is a good churn rate?
ProfitWell
OCTOBER 16, 2019
It’s the question on every SaaS founder’s lips: Is my churn rate too high? A “good” churn rate for one company might be terrible for another. Worse, comparing average churn rates across different markets and industries will leave you mired in confusing statistics and contradicting studies. What is the average churn rate?
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