Scaling Success: Digital Entrepreneurship and SaaS Exits
FastSpring
JANUARY 23, 2025
But the reality is they’ve got a high churn rate, their LTV is low, and their cat costs are high. Two and a half for a standard business, five times for a great quality business with a reasonably low churn rate, maybe sub 7 % churn. Cost of acquisition, LTV, retention rate, churn obviously. We’re doing $2.5
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