Practical Advice on SaaS marketing

MAY 4, 2018

Everybody’s got a story about bad customers. But if you’re a software-as-a-service (SaaS) company, bad customers can be much worse than that. No way to recover your costs For one thing, these bad customers are likely to cost you money, not make you money. These customers can be infuriating, frustrating, and just plain rude.

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Intercom, Inc.

JANUARY 23, 2020

The situations that portend failure are varied and unfortunately common – no product-market fit, no cash, bad product, burnout, to name just a few of the most obvious. Along the way, they’ve become something of a leading authority on subscription businesses. Poor marketing. In this world, growth trumps all other priorities.

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SaaStr

MARCH 22, 2024

After switching to SaaS, she started as an SMB sales leader with no prior management or SMB sales experience. She wanted to jump into a full cycle capacity as a sales leader, but she said yes. Shifting from an operator and loving operations and data to a sales and revenue leadership role felt like a big jump.

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Sales Hacker

DECEMBER 19, 2022

By now, most business leaders have had some kind of run-in with the effects of the Great Resignation. As the president of Sales Xceleration, a firm specializing in assessing and implementing sales strategy , sales processes, and sales execution to drive growth, I’ve seen how job hopping can affect otherwise stable sales teams.

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Sales Hacker

FEBRUARY 27, 2020

As a sales manager, your job is to drive growth. The best way to do that is to develop the right behaviors in your sales reps. In other words, you can’t just be a sales manager. You have to be a sales LEADER. Here are five key areas to challenge your team on in order to grow both them and your company.

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Sales Hacker

APRIL 10, 2023

Too often, I see sales teams thinking of their “ sales process ” as a set of stages in their pipeline and maybe a bunch of fields to complete at each stage. We were weak on some key functionality areas where the winning vendor was strong. Bad news from left field There was a change in company direction. It happens.

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SaaStr

MAY 27, 2024

His best deals by cash are: Sales Loft : $2.5 He didn’t predict that Sales Loft, Pipe Drive, and Harry’s would be his top three cash returners. He also learned that some founders just can’t lose, like Kyle from Sales Loft. billion cash, $100 million ARR. Pipe Drive: $1.5 billion cash.

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CTO Hire Development Team Review Software Review Technical Review 178

SaaStr

JULY 12, 2022

One of the first what How to Hire a Great VP of Sales at the New York Enterprise Tech Meet-Up (thank you to John Lehr and Work-Bench for setting this up). The Number One Thing You Can Do to Accelerate Your Business Post-Initial Traction is Hiring a Great VP of Sales. I don’t know anything about sales.

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SaaStr

JUNE 20, 2023

Almost everyone in sales seems to be into real estate, either “multi-family” real-estate or getting their broker’s license. Especially a VP of Sales, working on a big number, and with presumably, a big upside and OTE? About 3,000 of you think it’s just fine for even a VP of Sales to have a side hustle.

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Underperforming Technical Team Scale Sales Hiring Startup 287

User Pilot

APRIL 30, 2024

From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. TL;DR A marketing growth strategy is a comprehensive business growth approach focusing not only on customer acquisition but also on long-term engagement and retention.

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SaaStr

AUGUST 8, 2019

Andrei Brasoveanu will sit down for a conversation with Agnes Bazin Doctolib on how to create a targeted and effective sales process tailor-made for SMB. Agnes Bazin | Chief Development Officer @ Doctolib. She’s part of the founding team Doctolib, and the current chief development officer for the company.

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Sales Recruiting SMB Scale Sales Hiring 106

Point Nine Land

OCTOBER 23, 2023

P9 Panel on Hiring Sales Leaders — Founders Summit 2023 “You are going to fire your first sales manager!” — A lesson too many founders learn the hard way. One key lesson we’ve learned from the best founders we’ve worked with is that they don’t need to learn the hard way by risking their businesses and employees.

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User Pilot

MAY 30, 2024

PMs prioritize product development and functionality, while PMMs focus on market adoption and product desirability. Every company has its unique flavor of product management and marketing – they add nuances that work for their business. Product managers focus on building the right product.

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SaaStr

JULY 10, 2021

So let’s take a look back to a deep dive with the CEOs on what they learned building their first senior teams: ———-. As a founder/CEO, building your first management team is something that you often lose sleep over. What makes you feel that you need to level up your management, set up your first management team?

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Sales Hacker

FEBRUARY 17, 2021

analyzing how often Directors and Executives are involved in the sales process. Scott pulled the research from Chorus, which reported that over five weeks (~May-June 2020), 88% more directors have been joining calls and 72% more executives are joining sales calls on the sell side.

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Underperforming Technical Team CTO Hire CTO Coach Technical Review 121

Intercom, Inc.

MAY 28, 2018

As the rise of bots and automation continues apace, a lot of people are wondering how the sales process and lead qualification will be affected by this fast-evolving technology. But a fairly simple example of how the Intercom bot, Operator , helped our sales conversations illuminates what we think that future might look like in practice.

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Intercom, Inc.

JULY 28, 2022

And for Intercom’s VP of Sales EMEA, Sanj Bhayro , scaling is just what you need to invest in to ensure growth becomes as constant and linear as it can be. Sanj has plenty of experience scaling sales teams at growing businesses, and that’s precisely why, as of November of last year, he‘s overseeing EMEA sales at Intercom.

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SaaStr

JUNE 29, 2021

Announcer: Up today, the secrets of market timing, how to develop the right idea at the right time with Allen Gannett, author of The Creative Curve. Those are bad answers, and while you do that, I’m going to have a sip of water. These are bad ideas. This is where the cloud meets. Allen Gannett: Okay.

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SaaStr

OCTOBER 30, 2021

I asked Aasif Osmany to share his learnings as a top-performing SMB VP of Sales, below. I considered the four companies and chose Gorgias based on my experience with their team during the interview process. While at Gorgias, I expected to leave with as much knowledge to earn me an honorary bachelor’s in sales.

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Intercom, Inc.

MARCH 12, 2019

A little over a year ago, I got the opportunity to start a new team within our sales organization – a team of Relationship Managers dedicated to growing our current customers at scale. The opportunity emerged out of a shift in how we practice sales. We had split into two distinct but complementary functions.

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Sales Hiring Sales Recruiting Underperforming Technical Team Scale 171

SaaStr

NOVEMBER 9, 2020

Do a lot more Business Development and Partnerships. Underperformers found it harder to hide after Covid, and many have already left or moved on. Respectfully move on from any other underperformers by year-end. Some sales professionals have thrived in this environment. Instead of a crummy office at 2x the price.

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SaaStr

AUGUST 8, 2019

Andrei Brasoveanu will sit down for a conversation with Agnes Bazin Doctolib on how to create a targeted and effective sales process tailor-made for SMB. Agnes Bazin | Chief Development Officer @ Doctolib. She’s part of the founding team Doctolib, and the current chief development officer for the company.

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Sales Recruiting SMB Scale Sales Hiring 107

Incredo

MARCH 20, 2020

The outbreak of coronavirus brought changes that companies were forced to admit. One of the major changes was that many businesses switched to a remote working system. At the beginning it was a bit hard to track the progress of tasks and communicate with team members effectively.

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Underperforming Technical Team Outsourced Development Systems Review Software Review 227

OnStartups

MAY 18, 2021

First off, just to be clear, I’ve never been a sales person. I’ve never even played a sales person on TV. All the points below have been pulled from startup sales teams that I think work pretty well (including the team at CRM software company, HubSpot). Building Startup Sales Teams.

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Intercom, Inc.

OCTOBER 22, 2019

If you are new to sales management, it can be hard to know what concrete steps you can take to improve your skills, be recognized, and eventually, rise to a senior leadership role. These lessons come from LB Harvey, our SVP of Sales and Support. 4 steps to stand out as a sales leader. Prioritize work that will move the needle.

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Sales Hiring Underperforming Technical Team Sales Management 123

SaaStr

FEBRUARY 16, 2022

He also observed that after product-market fit had been achieved, companies would only ever have to worry about marketing and sales. That’s the one fundamental fact on which we can base our businesses. As companies begin to succeed, they sometimes develop a tunnel vision towards the customers who have brought them their success.

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Sales Hacker

NOVEMBER 5, 2018

When it comes to business outsourcing, I have been on both sides of the table. I also run a Consulting company, AltiSales , which has a Business Process Outsourcing component, think Accenture, but purely for SDRs. How Is Business Outsourcing Different? and stay in business? I have learned quite a bit about it.

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Outsourcing Services Outsourced Development Sales Outsourcing Underperforming Technical Team 76

Neil Patel

OCTOBER 29, 2020

They don’t have the strategy, tactics, or tools they need to market their business well. The bad news is that marketers waste 37 to 95 percent of their marketing budget. This is really common, but it doesn’t have to be; if you have the right digital marketing strategy in place, growing your business is easier.

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Underperforming Technical Team Strategy Development Payment Methods 145

Intercom, Inc.

APRIL 4, 2019

The fastest growing software companies in recent years all have something in common – they started with little to no sales team. But even for companies with this early viral growth, there comes a point in time when this organic growth needs to be supplemented with formal sales. Yes, Slack started off with no sales team.

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Scale Sales Hiring Underperforming Technical Team Payment Services 162

SaaStr

NOVEMBER 7, 2023

There’s an assumption that as a founder or Head of Product, you need a deep understanding of the business domain your users are in — how they think and want to work, regulatory and reporting requirements, etc. To build an app for that industry, you need to know a business to build SaaS for it. #2 What’s the data model?

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Intercom, Inc.

JUNE 15, 2022

Product teams often fall into the trap of spending most of their time on the core functionality of the products they’re building. Without an accessible onboarding process , customers may never reach the stage where they can use the game-changing features your team has worked so hard to build, making outcomes difficult to achieve.

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Sales Hacker

DECEMBER 4, 2020

That’s what selling without a sales dashboard is like. But a sales dashboard is only useful if it’s done well. What is a Sales Dashboard? A sales dashboard gives your team a fast and efficient way to see all the data that is most important to doing their job effectively. Why Use a Sales Dashboard?

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Sales Hacker

OCTOBER 22, 2017

Modern sales teams need competent professionals with a variety of talents, skills and abilities. But in a hyper changing landscap e, which are the most crucial sales skills and traits that reps must possess (or develop) in order to exceed targets and deliver consistent sales success?

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Totango

MAY 15, 2024

From the urgent need for organizations to operate like startups to the surprising disparity in AI adoption between CS and support teams, these experts didn’t hold back. 1: For CS to jump ahead with AI, teams will need to operate like a startup Startups are known for their agility, adaptability, and willingness to experiment.

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SaaStr

JULY 20, 2021

The session that I’m talking about is basically about the board dynamic and about how to survive this valley of death and bring not just yourself and your team but your extended team, including your board, across that until you cross the $1 million mark, and then the $10 million mark and keep going beyond.

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Sales Hacker

DECEMBER 20, 2018

The path to sales enlightenment requires continuous self-learning, but there’s a real problem. Salespeople are BUSY. That’s why we’ve rounded up the complete list of best sales podcasts to turbocharge your journey to achieving sales mastery. Listen To Sales Podcasts, Then Go Listen To Your Prospects! .

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Andreessen Horowitz

DECEMBER 4, 2023

Most growth-stage CEOs I work with know how to tell if they’re efficiently allocating capital in every part of their budget with one glaring exception: research and development (R&D). Focus on performance management of your product and engineering teams as early indicators for what R&D investments are working, and which aren’t.

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