5 Challenges in Moving Upmarket and How to Overcome Them with Salesforce Ventures
SaaStr
DECEMBER 5, 2023
Going upmarket drives category leadership because you establish yourself as the company that the Fortune 500 logos use. Show and deliver business value upfront. With that comes business value assessments, where you put some numbers to the pitch in terms of ROI and the value it can bring your prospect. The lesson learned?
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