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The State of Startup Marketing in 2024 with CMOs of HubSpot and Zapier

SaaStr

The current business model for software companies involves spending a significant portion of revenue on sales, regardless of available tools and automation. Once a double-digit percentage of the core customer base has heard of the company, it’s time to invest in brand marketing. Consistency is key in marketing.

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Casey’s Guide to Finding Product/Market Fit

Casey Accidental

As a product leader with a background in growth, it’s surprising how much what I actually end up working on is product/market fit. Product people should only be focused on growth i.e. connecting people to the value of a product once they’ve confirmed the product is delivering value.

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Doubling Down: Peter Specht, Partner at Creandum

SaaStr

What’s your most recent disclosed investment? What’s your sweet spot for investing — check size, stage, type of deal? For over two decades, Creandum has specialized in early-stage investing, Seed and Series A. Some of our most notable investments include Spotify, Klarna, Bolt, Neo4j, Pleo or Factorial.

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From Product-Market Fit to Product-Market-Price Fit

OpenView Labs

The researchers blame “premature scaling” as the root cause, pointing out that 70% of startups in the study scaled before they were ready and that startup founders substantially underestimate how long it takes to validate their market. It’s no wonder that the startup community obsesses over finding product-market fit.

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Sequencing Business Models: Can That SAAS Business Turn Into a Marketplace?

Casey Accidental

Kevin Kwok and I have often discussed that growth at some scale equals an adjacent business model: Ecommerce businesses trend towards marketplaces over time e.g. Amazon. Why Changing Business Models and Customers is Always Hard. Just once for the acquisition, or every time they use the product in the future?

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Sequencing Business Models: So You Want To Be A Platform?

Casey Accidental

This is part three of a three part series on sequencing business models. In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This post is a collaboration with Gilad Horev. The Types of Platforms.

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How to Scale Go-to-Market Through IPO with ICONIQ Growth’s General Partners

SaaStr

Go-to-Market matters because sales and marketing spend remain the biggest proportion of SaaS spend, so honing in on that spend to build an engine and drive growth is paramount. Without it, you don’t have a business. But to develop a GTM strategy, you must have Product Market Fit.

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