Buffer Resources

JULY 24, 2024

2: Use social media listening tools to stay on top of niche trends Social listening observing what your audience is saying online and creating content around it. For instance, if you’re a haircare creator, you might notice trends around using rosemary water for hair growth and create a TikTok video on the topic.

Social Media

Buffer Resources

JULY 23, 2024

When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand. Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms.

Marketing

Buffer Resources

AUGUST 7, 2024

Influencers have become powerful voices in shaping consumer behavior and brand perception. In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms.

Social Media

Buffer Resources

AUGUST 28, 2024

Many people still use the platform to follow brands, engage with their content, and discover new products. This can mean trending content that’s related to time-sensitive news or memes and educational content like how-to videos. This puts a face to their brand, helps them lean into trends, and stay original.

Social Media

Tom Tunguz

FEBRUARY 26, 2025

Consider whether your startup is differentiating on pricing to compete with an incumbent, or if you’re selling a superior product at a premium, in which case using the same pricing model with higher fees reinforces your brand positioning. Looking at current AI pricing trends in SaaS, there’s significant variance.

SaaS Payments

SaaStr

APRIL 5, 2025

Key Tactics: YouTube Strategy : Rupa focused on trending topics with low competition, like Nitric Oxide and Hpylori. Twitter and Facebook : On Twitter, Rupa leveraged their CEOs personal brand, as people tend to follow personalities over corporate accounts. Pro Tip: On YouTube, 80% of success is content-based.

Scale

SaaStr

JANUARY 28, 2025

Brand Building and Human-Centric Approach The company’s vision is to empower people and transform work, making it utterly unrecognizable, and its brand is based on The Human Experience at work.

AI Search

SaaStr

JUNE 30, 2025

Whether it’s SaaS metrics trends, market analysis, or competitive intelligence, Claude helps us go beyond the obvious. Attendance trends, engagement metrics, community growth — it turns spreadsheets into compelling narratives that sponsors can actually act on. The research quality? Consistently impressive. ” 9.

AI

Buffer Resources

SEPTEMBER 18, 2024

Whether you post a behind-the-scenes video of your teammates, a TikTok explaining your latest product launch, or jump on a funny trend, TikToks are meant to be seen by your community.  For one thing, trends on social media are constantly evolving. Watching their videos is a great way to brainstorm ideas for your brand.

Social Media

SaaStr

DECEMBER 11, 2024

Despite the PLG (Product-Led Growth) trend, self-serve models for AI-powered enterprise products are proving challenging. No brand manager would think of approving an AI-generated image. Relying on Self-Serve Sales Structure for Enterprise Not everything needs to be a PLG product.

AI Search

SaaStr

JUNE 7, 2025

New spending data from Ramp reveals a possible trend: end user AI adoption may be hitting its first growth slow down. Their steady climb to 9% market share suggests that enterprise buyers are becoming more sophisticated, choosing AI providers based on specific capabilities rather than brand recognition alone.

AI

Buffer Resources

JULY 18, 2024

  Google Trends See the relative search popularity of topics Limitations:  None Google Trends shows the popular search terms over time, which is useful for uncovering seasonal variations in search popularity. Works for desktop and mobile. Check for truncation issues and fix them instantly. Alternatives:  SEOlyzer 22. 

Technical Review

Buffer Resources

JULY 31, 2024

The ability to spot trends from a vast web of information : Seeing new information pop up every day and sharing it is one thing; connecting the dots is another. Find newsletters that interview people in your niche, share relevant news, and help you stay on top of trends. It’s the difference between a retweet and a quote tweet.

Social Media

Buffer Resources

MAY 13, 2025

Was the post tied to a trending topic? you're raising awareness on a topic How to use campaign engagement metrics For brands, campaign engagement rate is a helpful way to adjust your approach mid-campaign. For a brand looking for its next partner, that kind of result stands out. Did the visual pop in the feed?

Social Media

Buffer Resources

OCTOBER 1, 2024

Over 60 percent of Instagrammers use the platform to research brands and products, and including links in your stories is an excellent way to get them over to your website or products. Example of how several brands use link stickers in their stories. They are easy to customize based on your content and branding. Convinced yet?

Social Media

ChurnZero

JANUARY 6, 2025

” So what 2025 customer success trends can we anticipate? Trend 1: Customer teams strengthen their revenue focus. Trend 2: AI and automation become transformative. Trend 3: Customer teams double down on outcomes and value. Trend 4: Digitally enhanced human relationships continue to evolve. Were here to help.

Trends

Buffer Resources

AUGUST 6, 2024

Choose topics that show off your expertise and support the needs of your customers Like any type of marketing or branding, thought leadership is most effective when it feels thoughtful and cohesive. This can help tease out the personal experiences that relate to your professional brand. What problems were you trying to solve?

Social Media

Buffer Resources

OCTOBER 2, 2024

Here’s a list of the seven best competitor analysis tools to help you get detailed data on your rivals, analyze trends they use, and get a wholesome picture of competitor performance — benchmarked against yours. It can help you understand what makes your audience tick and what not to do. Starts at start at $19.90/competitor/month

Social Media

Buffer Resources

SEPTEMBER 3, 2024

Sometimes, it feels like everyone is leaning into 'unhinged' social media or TikTok—esque videos, but this doesn't align with our brand and values.   To tag your brand, type “@yourcompanyname” A popup will appear, find the appropriate page or person, and click to tag. 3 153 15 0.4 0 7 2 34.5

Social Media

Buffer Resources

JULY 24, 2024

Upload a profile picture that represents you or your brand. Discuss the latest trends and news in your field. This includes setting up your profile picture, bio, and other basic information. Make sure you complete all the details to build trust and engagement. Share recent experiences, insights, or looks into your daily life.

Social Media

FastSpring

OCTOBER 24, 2024

trends in year-end SaaS and software sales data. Up-to-date global trends in year-end SaaS and software sales data. Besides the global data, we also highlight the trends just for the U.S., US Year-End Trends for SaaS and Software Purchases Here are the monthly and quarterly averages for U.S.

Payment Solutions

SaaStr

AUGUST 2, 2025

Global Brand Recognition Operating in 190 countries with 170 million users provides a defensible market position and multiple expansion opportunities. more revenue than Figma Profitability: The Key Differentiator Unlike most SaaS companies at IPO, Canva has been profitable since 2017. to 8x current ARR band. Financial Scale At $2.5B

Scale

Sales Hacker

DECEMBER 17, 2024

Guest Speaker Links (Guy Yalif): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: thegtmnewsletter.substack.com/ Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: [link] The GTM Podcast (on all major directories): [link] Resource we Recommend: HG Insights.

Scale

Payrix

DECEMBER 18, 2024

The conversation unpacked notable trends, challenges, and opportunities for software companies navigating this dynamic landscape. While this trend offers businesses a way to offset processing expenses, it has also drawn increased scrutiny from regulators and brands.

Payments

SaaStr

MARCH 18, 2025

Colin explains that “the plan evolved throughout the year due to the market’s response, and it was not a single major re-forecast, but rather an iterative process with continuous adjustments to the goal post based on the analysis of trends and patterns.”

Scale

SaaStr

JUNE 9, 2025

from IPO price Key Learning : Connected TV advertising platforms are capturing premium valuations as brands shift budgets from traditional TV to programmatic CTV Hinge Health (05/21/2025) IPO Size : $503M at $28-32 range, priced at $32 Current Performance : +21.5% at $47-55 range, priced at $40 Current Performance : +250.4%

B2B

Buffer Resources

AUGUST 21, 2024

What you’ll learn : How to build your personal brand How to stay consistent on social media How to generate social media post ideas that your audience would actually want to read Impactful social writing is taught by industry pros Erica Schneider and Kasey Jones. It’s a similar A+ course to help you build your personal brand.

Social Media

Buffer Resources

MAY 20, 2025

Annie-Mai’s Girl Power Marketing shares tips, tricks, trends, and the latest social media news to keep her content current. Whether it’s a viral moment or a news headline, joining active conversations can boost your reach and make your content feel more relevant. More Threads resources 📚 We Analyzed 1.7M

Social Media

User Pilot

OCTOBER 19, 2024

Get real-time insights into your survey responses, with visual breakdowns of data, NPS score, and trends. Qualaroo is a powerful in-context survey tool designed to help you gather feedback directly from users as they interact with your brand on any channel. Customize the branding of your surveys to match your company’s design.

Software Review

Buffer Resources

MAY 5, 2025

Advertising on Facebook also gives you the chance to experiment and find just the right approach for your brand.  You can use your own photos or tap into stock images to help tell your brand’s story in a way that grabs attention and encourages clicks. Single image ad specs Want to drive traffic to your website or app?

Social Media

Stax

JUNE 18, 2025

Join the Payments-Led Growth Movement Sign up to keep up-to-date with the latest trends in payments, vertical SaaS, and technology from industry experts. Benefits of Vertical SaaS The growth of the vertical SaaS industry continues to follow an upward trend. There will always be new trends and opportunities in the dynamic world of SaaS.

Merchant Services

Buffer Resources

JULY 22, 2024

You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. In social media advertising, you create and run ads from your brand account.  Let’s say you aim to increase brand awareness via social media ads.

Social Media

Clouded Judgement

MARCH 28, 2025

Every week I’ll provide updates on the latest trends in cloud software companies. If you, as a software company, got to a certain scale and brand awareness, it was really hard for others to catch you. It simply took too much time to start a competitor, build a product, build a brand, and compete. What does this mean?

Cloud

FastSpring

MAY 20, 2025

To do this, we continuously analyze payment data, market trends, and consumer behaviors to identify where demand is shifting. Data-Driven Optimization : FastSpring analyzes payment trends to continually refine and expand its payment offerings , helping businesses stay ahead of market demands.

Payment Methods

Buffer Resources

JULY 16, 2024

  With more than 82 million daily active users and 16 billion posts and comments (as of May 2024 ), the social media platform can be a powerhouse for brand reach and growth — but only if you know how to use it.  that perfectly aligns with your brand and target audience. 

Social Media

Buffer Resources

JULY 22, 2024

According to Meta, this goal type is good for reach, brand awareness, video views, and store location awareness.  Lower down in this section, you can choose music for the formats where this is applicable (check out our article on trending Instagram audio to help guide your choice!)

Payment Methods