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What Brands Look for When Considering Acquiring Software Companies

FastSpring

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. You may have to sell while the trend is still hot, even if the market is down.

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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

User Pilot

A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. Keyword research and industry reports are two ways to track market trends and identify arising opportunities. Talk to the developers and engineers.

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How to Build Out Your SDR Function in 2024 with Sam Blond, Partner at Founders Fund and Host of SaaStr CRO Confidential

SaaStr

How do you build out a Sales Development (SDR) function at your SaaS company? Establishing a baseline for successfully doing outbound with the existing sales team you have is critical before investing in a dedicated SDR function. The first hire after six AEs was a senior hire, Ashley Kelly, as Senior Director of Sales Development.

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Here’s How the Cartoon Design Trend Caught Fire and Why Every SaaS Is Rebranding

Unbounce

For better or worse, they have completely taken over the visual identities of many high-profile SaaS brands. How did all of these brands decide to use this style at the exact same time? And doesn’t this go against the very idea of positioning your brand as something different? Why Marketers Are Obsessed with Visual Branding.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Resources

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. This article includes their advice for any B2B brand looking to get real results from content marketing , plus nine must-haves for B2B content to be considered good. 

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What is User Engagement Analysis? Top 9 Metrics to Track

User Pilot

Customer engagement is a wider concept than user engagement encompassing customer interactions with the brand across all customer journey stages. AI writing assistants help teams make their microcopies concise but informative and engaging. The latter is only limited to user behavior within the product. User churn rate.