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How to Use Data as a Service (DaaS) Tools in Your Marketing Analysis

Neil Patel

Data as a service (DaaS) is becoming increasingly popular. What Is Data as a Service (DaaS)? Data as a service uses a cloud computing strategy to make business data readily available to stakeholders and third parties. What Are the Benefits of Using Data as a Service Tools? Who Benefits Most from DaaS Tools?

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Sequencing Business Models: The Types of Marketplaces

Casey Accidental

Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. In this essay, we’ll go deeper into the gradients of marketplace models that a company can sequence to, and as a follow up, we will do the same for platforms.

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What Are Influencer Engagement Marketplaces (and How to Use Them)

Neil Patel

Every day, these creators promote brands across social media, talk up great products, and directly influence how people spend their hard-earned money. Influencer marketplaces can help you do just that, so let me show you how they work. Is it worth your time, or should you leave the influencer trend behind? Sounds great, right?

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How to Sell a Mobile App or Game Outside App Stores

FastSpring

Steep fees from platforms like the Apple App Store and Google Play can understandably cause game developers and app creators to look beyond the convenience and ubiquity of traditional app marketplaces, but restrictions from the platform providers have made it difficult. App stores also make it easy for app developers to distribute their apps.

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Pricing Erosion: Definition, Causes, and How to Avoid It

TrackStreet

In a competitive industry for a specific type of product or service, businesses often engage in pricing wars that lead to a steady decrease in the value of goods. Pricing erosion refers to the steady and ongoing drop in the prices of products or services within a particular market or industry.

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How to Grow Your SaaS Brand With Expert Help?

How To Buy Saas

In the world of software, the growth and success of a company are often determined by its ability to establish a strong brand. For companies in the Software as a Service (SaaS) industry, this is particularly true. However, building a strong SaaS brand is no easy feat. Why is growing your SaaS brand important?

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How to Use Instagram Story Highlights on a Brand Account

Neil Patel

Instagram Story Highlights help users take their most popular and trending content and use it to further personify their brand. Why Should You Use Instagram Story Highlights on a Brand Account? The number of people using social media to research products surpassed 54 percent and continues to trend upwards. Stay On-Brand.