SaaStr

JANUARY 18, 2023

Lesson 1: Everything is about your team. Every startup needs strong team dynamics to pull through tough times. It’s all about the team 99% of the time and 1% product and process. It’s about enabling the people on your team to be more productive and efficient. Lesson 6: Pivoting isn’t a bad thing.

Scale 246

Scale Underperforming Technical Team Scaling Interviewing 246

SaaStr

NOVEMBER 1, 2022

Sequoia Capital’s India arm put together a terrific summary of all their learnings about SaaS and Cloud from SaaStr Annual this year. They also did an A+ session at Annual with several top India SaaS founders, which you can catch below! Here’s 22 of the most relevant takeaways for India’s SaaS ecosystem.

Scale 291

Scale Sales Hiring Underperforming Technical Team Cybersecurity 291

SaaStock

FEBRUARY 13, 2019

When we announced a few weeks ago that we would be bringing our leading SaaS conference to Asia, and running it in Hong Kong, many locals thanked us for choosing the city. Ultrasite is a global website builder, Chinafy is a tool for making websites China-compatible, and Connect is their collaborative content management platform for brands.

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SaaS Payments Payment Solutions Merchant Services Payment Methods 225

SaaStr

JULY 1, 2021

What’s the secret to SaaS success at YCombinator? We work with brands across the industry, like IBM, Disney, Intuit, Microsoft to help them build better products to understand what their users are doing. The second is pulling more around values, and how we approached team building. Getting the team right is so key here.

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VP of Engineering Sales Hiring Sales Recruiting Underperforming Technical Team 293

SaaStr

DECEMBER 13, 2024

At the closing AMA of SaaStr Annual, SaaStr CEO and Founder, Jason Lemkin shared candid insights about what’s really happening in SaaS today. In this Ask Me Anything Part 1, Lemkin answers the questions: What does SaaStr Annual attendee data tell us about the state of SaaS? Is outbound sales dead? Lets find out the answers.

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Scale Sales Hiring Underperforming Technical Team Social Media 272

SaaStr

DECEMBER 14, 2020

But don’t push the customer and prospect to a breaking point before you’ve “earned” the right, from a brand perspective, to ask for all the seats up front. More on that here: The $2 Million Dollar Man/Woman: How to Think About Scaling Your Customer Success Team. Now some bonus tips: Build an enterprise-only sales team.

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Scale Sales Hiring Underperforming Technical Team Point of Sale 307

SaaStr

JULY 29, 2019

It got a lot of engagement from the SaaS veterans out there, so I thought it would be worth digging in more on each point: Regrets are different than mistakes. So what’s my list of SaaS regrets? The best ones are always accretive in SaaS. What Order Should You Hire Your Management Team In? #4. It Compounds.

Sales Hiring 214

Sales Hiring Venture Capital Scale SaaS 214

SaaStr

JUNE 29, 2021

Announcer: Up today, the secrets of market timing, how to develop the right idea at the right time with Allen Gannett, author of The Creative Curve. It could be a hit marketing tactic among SaaS marketers, right? Those are bad answers, and while you do that, I’m going to have a sip of water. This is where the cloud meets.

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Underperforming Technical Team Development Marketing Trends 246

SaaStr

AUGUST 1, 2022

The developed world revolves around e-commerce. In a crowded field, how can SaaS companies prove themselves and shift from being completely irrelevant to their markets to delivering services their market and buyer personas value? Embed innovation into your team’s DNA. Becoming market leaders. Global approach. Product evolution.

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Underperforming Technical Team Marketing Innovation Investment 260

Incredo

NOVEMBER 21, 2019

Precisely – about SaaS affiliate programs… SaaS partner programs entice both software providers and affiliate partners for various reasons: 1) SaaS products are usually low-cost. So SaaS affiliate marketing partners have a huge audience to convince and convert. 5) Everyone minds his own business.

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SaaS Payments Payment Methods Merchant Services Sales Recruiting 139

Chart Mogul

JULY 8, 2020

Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. By allowing customers (or users, if you prefer) to interact directly with the Betty Crocker brand voice, General Mills fostered strong brand loyalty and a rich, active community around its products.

Branding 133

Branding Churn Underperforming Technical Team Retention 133

SaaStr

JULY 12, 2022

Then, we have this community in SaaS — SaaStr. Generally, what happens is 95 percent of us SaaS founders, while we may have done some sales in our career, we’re not formally trained in sales. It’s pretty rare that a VP of sales comes out and founds his or her own SaaS company. I don’t want to do biotech.

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Sales Hiring Part-Time VPE VP of Engineering Sales Recruiting 284

SaaStr

JULY 15, 2022

So how feasible do you think that works for a typical B2B SaaS business that probably our user-base is not too knowledgeable about [inaudible] on the internet for something specific in their day-to-day use case? Jason Lemkin: But usually your teams can’t do that. This always works. If you do Salesforce, try to do Pipedrive.

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Scale Outsourcing Services Sales Hiring VP of Engineering 293

SaaStr

JANUARY 7, 2022

Have you ever had a sudden realization that you’re spending more on sales and marketing than research and development? If so, you aren’t alone –– the median enterprise SaaS company spends twice as much on sales and marketing than R&D. Your marketing team’s task is to turn a grey reality black and white for your consumers.

Sales Hiring 261

Sales Hiring Underperforming Technical Team Marketing Market Research 261

FastSpring

DECEMBER 7, 2023

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. What factors beyond financials makes a target even more valuable. Jump to highlights.

Software Review 135

Software Review Technical Review Development Team Review Branding 135

SaaStr

OCTOBER 30, 2021

Gorgias is the leading contact center for e-commerce and it’s been a fun one to track at SaaS, from 1,000 to 3,000 to now 7,000 customers. I considered the four companies and chose Gorgias based on my experience with their team during the interview process. 7 Tips to get 7,000 Customers. It seemed like the best investment! .

Scale 284

Scale Sales Hiring Sales Underperforming Technical Team 284

Intercom, Inc.

APRIL 4, 2019

The fastest growing software companies in recent years all have something in common – they started with little to no sales team. Yes, Slack started off with no sales team. Yes, Dropbox started off with no traditional sales team. It’s become apparent that for hypergrowth SaaS startups today, there are two distinct phases.

Scale 162

Scale Sales Hiring Underperforming Technical Team Payment Services 162

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.

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Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Intercom, Inc.

SEPTEMBER 19, 2019

This is the recipe for a mediocre sales team. Like a sports franchise, a top team should be both collaborative and competitive. Here are five quick takeaways: To establish a stronger brand and protect the company from competition, Steli recently rebranded Close.io to Close.com. Short on time? to Close.com.

Sales Hiring 184

Sales Hiring Scale Underperforming Technical Team Sales 184

SaaStr

JUNE 15, 2021

Join 10,000 fellow founders, investors and execs for 3 days of unparalleled networking and epic learnings from SaaS legends from Sep 27-29 across 40+ open acres at the San Mateo County fairgrounds at the SF Bay Area. He said, “I feel so bad. Jeff : I felt really bad, because you plan way ahead. It’s pretty cool.

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Scale Underperforming Technical Team Engineering Wireless 301

SaaStr

JULY 29, 2022

Jason Lemkin: One is, how do you penetrate tiny SMBs that aren’t Googling, searching, that don’t have time, and two, how do you subsidize hardware costs in SaaS? Subsidizing a little bit of hardware in the early days of SaaS isn’t that big deal. First of all, let’s flip the two points you asked. So thanks, man.

Scale 273

Scale Scaling Sales Hiring Enterprise 273

Totango

JULY 1, 2022

For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. This blog will look at why customer loyalty is vital for B2B SaaS businesses and how successful companies effectively cultivate it. What Is Customer Loyalty?

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B2B B2C Underperforming Technical Team Business 114

User Pilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. In a nutshell, effective brand positioning identifies the key benefits of your product and its competitive advantage in the market. The sales team could be a good source of information.

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Underperforming Technical Team SaaS Software Review Marketplace as a Service 98

Kellblog

AUGUST 31, 2022

Corporate communications (corpcomm), responsible in a word, for communications , including branding, public relations, and corporate-level messaging [3]. Two important notes: There is an optional fourth part, sales development , i.e., managing the team of sales development reps (SDRs) who convert MQLs into stage-1 oppties.

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Underperforming Technical Team Sales Hiring Marketing Startup 145

User Pilot

AUGUST 30, 2024

In this guide, we’ll walk you through the key steps to conduct a comprehensive competitive analysis in SaaS, giving you the tools to turn market knowledge into a strategic advantage. This will help you identify other brands that potential customers might pick over yours. Then, use different digital channels to dive deeper.

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Underperforming Technical Team SaaS Benchmarks Scale 105

Incredo

DECEMBER 12, 2019

Do you know what role your SaaS product reviews can play in your business success? The truth is – product reviews can help you in a number of ways and even be crucial in your sales process. Bad reviews point out to your weaknesses, helping you better your customer support, product, onboarding, whatever issue they address.

Software Review 37

Software Review Systems Review Software Social Media 37

FastSpring

MAY 20, 2024

Moving some, all, or simply more of your software offerings from a one-time perpetual license model to a software as a service (SaaS) subscription model can be daunting, but it’s so powerful for building dependable, recurring revenue. Are you looking for a merchant of record that will partner with you to grow your SaaS business?

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Payments SaaS Payments Merchant Services Payment Solutions 129

SaaStr

JANUARY 21, 2020

Justin Welsh, former SVP of Sales at PatientPop explains how he started in SaaS in 2009 as the second sales hire at Zocdoc. Justin used Sales Culture to grow a successful PatientPop team to 140 employees and 55 million in revenue. It’s an SMB SaaS company in the healthcare technology vertical. FULL TRANSCRIPT BELOW.

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Sales Recruiting Sales Hiring Scale Sales 325

SaaStr

FEBRUARY 18, 2020

Maria and Anthony present the CEO and CMO playbook of how the CEO and CMO can partner with other members of the team to grow sales and marketing. In this Best of Times in Cloud and Saas, learn the questions to ask to hire the CMO expert and create a strong CEO and CMO partnership. Maria : Not too bad. Maria Pergolino | frmr.

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Scale Sales Recruiting Sales Hiring Underperforming Technical Team 274

SaaStr

JULY 25, 2021

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. You can have the great product and a great team, but the market of small or very niche. And then what’s your unique advantage as a company, as the team? Jyoti Bansal: Yeah.

Sales Recruiting 261

Sales Recruiting Sales Hiring Scale VP of Engineering 261

SaaStr

JANUARY 28, 2020

And then, we ripped it out and Aaron went and talked to some of the top SaaS companies from today and added the case studies. Maria is one of the top SaaS leaders in marketing, just finished up the CMO Vanna plan, which IPOed. This is the best of times in SaaS, right? We wrote a book together. Aaron : Yeah. Maria : Yeah.

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Sales Hiring Scale Underperforming Technical Team Sales Recruiting 229

Casey Accidental

OCTOBER 20, 2020

Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. In Casey’s last essay, he covered the differences between regular SaaS companies and SaaS-like Networks. This essay is a collaboration with Gilad Horev.

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Marketplace as a Service Business Model SaaS Payments Payments 141

Intercom, Inc.

APRIL 23, 2019

It’s a pivotal experience that, if designed well, results in the user becoming an advocate for your brand and sticking around for the long haul. A poor onboarding experience can lead to refunds or cancellations that you can’t afford. The solution is to treat onboarding as a product itself, a constant concern for a single team.

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Onboarding Strategy Underperforming Technical Team Outsourced Development 199

SaaStock

FEBRUARY 14, 2019

Latin America is undergoing a digital transformation, and the SaaS community is exploding as a result. The SaaStock team will be landing in São Paulo to run the region’s first Pan-Latin American SaaS conference, SaaStock LatAm. Its focus is on businesses in Big Data, mobile, and SaaS.

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Technical Review Scale Entrepreneurship Sales Hiring 207

SaaStr

AUGUST 19, 2022

But maybe in SaaS and B2B things are pretty good. This morning, a pretty slow growing player, Ping Identity, slow to move to SaaS, slow to move to the cloud, struggled in some ways to compete with Okta and others, was acquired for 2.3 Michiel Rauws (@michielrauws2): So, my question is, we’ve been scaling our SaaS business.

Scale 272

Scale Sales Hiring Scaling VP of Engineering 272

User Pilot

JANUARY 17, 2024

Scaling SaaS is not for the faint of heart. This guide explores 15 practical strategies you can adopt when scaling your SaaS business. TL;DR Scaling SaaS refers to the capacity of a business to grow without compromising performance and quality. Provide the necessary training for your sales teams.

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Scale Scaling Underperforming Technical Team SaaS 105

Baremetrics

NOVEMBER 9, 2021

Whether you created your SaaS product to help solve a problem you had or because you wanted some extra income, the truth is that your SaaS business is a valuable asset. Running a profitable SaaS business allows you to take control of your own schedule - some would even say your life! Develop a Full Marketing Strategy 2.

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SaaS Payments Technical Review Development Team Review Software Review 105