SaaStr

JANUARY 29, 2023

Basically all of the SaaS CEOs/founders I know of have made at least one terrible VP+ level hire. Sometimes it’s VP Sales (OK, often, this is the most common mishire — another post here on what a really great VPS can do for you, and how a poor one can wreck your company, coming). Third, There are Gems At These Top Brands.

Sales Hiring 289

Sales Hiring Scale Underperforming Technical Team Startup 289

User Pilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. In a nutshell, effective brand positioning identifies the key benefits of your product and its competitive advantage in the market. The sales team could be a good source of information.

Underperforming Technical Team 92

Underperforming Technical Team SaaS Software Review Marketplace as a Service 92

Chart Mogul

JULY 8, 2020

Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. By allowing customers (or users, if you prefer) to interact directly with the Betty Crocker brand voice, General Mills fostered strong brand loyalty and a rich, active community around its products.

Branding 133

Branding Churn Underperforming Technical Team Retention 133

SaaStr

NOVEMBER 1, 2022

Sequoia Capital’s India arm put together a terrific summary of all their learnings about SaaS and Cloud from SaaStr Annual this year. They also did an A+ session at Annual with several top India SaaS founders, which you can catch below! Here’s 22 of the most relevant takeaways for India’s SaaS ecosystem.

Scale 219

Scale Sales Hiring Underperforming Technical Team Cybersecurity 219

SaaStr

JUNE 7, 2021

While it can be frightening to think differently, doing so has helped him make Veeva the biggest vertical SaaS success story of all time. If you don’t have tickets, lock in Early Bird pricing today and bring your team! I was a software developer, a product person. Now you have the iconic brand, at least in your verticals.

Sales Hiring 326

Sales Hiring Underperforming Technical Team SaaS Headcount 326

User Pilot

MAY 27, 2024

Customer perception can make or break your brand reputation. Let’s explore what it is and how to measure it, then look at 10 ways to make customers look at your brand with a positive lens and increase product engagement ! Positive customer perception can lead to brand loyalty, while negative perception (e.g.

Software Review 88

Software Review SaaS Social Media Interviewing 88

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. This article includes their advice for any B2B brand looking to get real results from content marketing , plus nine must-haves for B2B content to be considered good. 

B2B 125

B2B Technical Advisors SaaS Payments Underperforming Technical Team 125

User Pilot

AUGUST 30, 2024

Customer insights enable SaaS teams to understand them better and build products that satisfy their genuine needs. SaaS teams use various insight types, ranging from quantitative metrics to qualitative feedback, covering aspects like awareness, purchasing behavior, and product usage. Book the demo to find out how!

Social Media 90

Social Media Underperforming Technical Team Market Research Data Analysis 90

Sales Hacker

DECEMBER 7, 2021

Join us for a candid conversation about leveraging feedback to understand your internal brand. What your internal brand is. Building your internal brand [20:19]. I’ve seen a lot of SaaS market growth from the days when Larry Ellison said the cloud was like fiction. powered by Sounder. What You’ll Learn.

Branding 85

Branding Technical Review Underperforming Technical Team Sales Hiring 85

SaaStr

AUGUST 1, 2022

The developed world revolves around e-commerce. In a crowded field, how can SaaS companies prove themselves and shift from being completely irrelevant to their markets to delivering services their market and buyer personas value? Embed innovation into your team’s DNA. Becoming market leaders. Global approach. Product evolution.

Underperforming Technical Team 222

Underperforming Technical Team Marketing Innovation Investment 222

User Pilot

MARCH 14, 2024

Looking for customer analytics use cases that can significantly improve your SaaS? This article lists key use cases for SaaS and explains how to implement them to unlock customer satisfaction and product growth. 9 use cases for customer analytics in SaaS: Test your onboarding flows with A/B testing. You’re at the right place.

Customer Lifetime Value 87

Customer Lifetime Value SaaS Underperforming Technical Team Churn 87

Unbounce

JUNE 18, 2019

There was also just so much bad marketing out there —spammy, inauthentic, half-baked. You want your website to convert better, but you’re left relying on developers to help you execute and it sometimes slows you to a stop. We want to team up with you—not just to make this easier, but to make it your default setting. The result?

Branding 111

Branding Sales Hiring Underperforming Technical Team Acquisition 111

User Pilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. For your product marketing strategy, however, you’ll need to align your sales and marketing teams, create a value-based pricing strategy , collect and apply customer feedback , and map out the customer journey.

Product Marketing 86

Product Marketing Marketing Social Media Scale 86

User Pilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. Their challenges and pain points.

B2B 81

B2B Underperforming Technical Team B2C Scale 81

SaaStr

DECEMBER 14, 2020

But don’t push the customer and prospect to a breaking point before you’ve “earned” the right, from a brand perspective, to ask for all the seats up front. More on that here: The $2 Million Dollar Man/Woman: How to Think About Scaling Your Customer Success Team. Now some bonus tips: Build an enterprise-only sales team.

Scale 286

Scale Sales Hiring Underperforming Technical Team Point of Sale 286

User Pilot

NOVEMBER 30, 2023

A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. Competitor analysis enables PMs to find areas where rivals fail customers and develop sound positioning and differentiation strategies.

Underperforming Technical Team 85

Underperforming Technical Team Marketing Market Research Outsourced Development 85

SaaStr

JULY 29, 2019

It got a lot of engagement from the SaaS veterans out there, so I thought it would be worth digging in more on each point: Regrets are different than mistakes. So what’s my list of SaaS regrets? The best ones are always accretive in SaaS. What Order Should You Hire Your Management Team In? #4. It Compounds.

Sales Hiring 195

Sales Hiring Venture Capital Scale SaaS 195

User Pilot

OCTOBER 11, 2022

Reasons for customer dissatisfaction: Your product feels like it’s not fully developed. How customer dissatisfaction affects your business: Unhappy users leave negative comments about your brand in public. Different factors can lead to customer dissatisfaction – bad products, bad service, high prices, or something else.

Underperforming Technical Team 86

Underperforming Technical Team Software Review Onboarding Scale 86

Stax

FEBRUARY 28, 2024

Software-as-a-service (SaaS) businesses need to constantly evolve their offerings to stay fresh and relevant. By partnering with a trusted SaaS billing platform. In this guide, we’re going to cover what companies need to consider when choosing a SaaS billing platform—and how Stax Connect makes this process simple.

Payments 88

Payments SaaS Payments Payment Services Merchant Services 88

ChurnZero

MAY 4, 2023

Companies operating in the SaaS space also stand to gain by borrowing a page from this playbook and striving to build a community online. Research suggests SaaS companies that foster online customer communities strengthen key metrics that are important to Customer Success. We landed on a theme that made sense: a neighborhood.

Development Team Review 98

Development Team Review Technical Review SaaS Scale 98

User Pilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. This is the main focus of the article.

Strategy 79

Strategy Underperforming Technical Team User Experience Technical Review 79

Audacix

AUGUST 17, 2022

As someone in charge of SaaS business you're probably being constantly reminded of the need to focus on continuous application security, but making this happen is not an easy task. You see, gaining customers' trust is crucial to a SaaS business's success because it directly affects revenue.

DevOps as a Service 52

DevOps as a Service Underperforming Technical Team SaaS Cybersecurity 52

User Pilot

MAY 14, 2023

Customer feedback is the key to developing a customer-centric business. The feedback insights let you know exactly what your customer needs and expects from your brand. with the support team. Therefore, you should focus on them to prevent any bad experience that may lead to churn. Why is customer feedback important?

Social Media 82

Social Media Software Review Underperforming Technical Team Technical Review 82

Baremetrics

AUGUST 1, 2021

Acquiring customers for SaaS is a completely different ball game altogether than, say, for the traditional business models (think: eCommerce, for instance). In the SaaS industry, acquiring new leads through short-term marketing promotions will not cut it--which works as a killer strategy for the eCommerce business model.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

User Pilot

MARCH 31, 2022

Tooltips are a neat little feature designed to draw attention and help users understand how to interact with your SaaS product. Product tours are a great example of providing a good onboarding experience – there’s no better way to onboard users to your SaaS product. The ‘developer’ way: Javascript, HTML, CSS.

Onboarding 87

Onboarding Underperforming Technical Team SaaS Compensation 87

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Sales Hacker

MAY 10, 2021

As a SaaS business owner, you know that the competition is intense. For your brand to stand out, you have to provide an exceptional experience to your clients. To create an effective and efficient sales funnel, your sales and customer support teams need to be well trained and in sync with each other. Reduce churn.

Customer Support 66

Customer Support Underperforming Technical Team Sales SaaS 66

User Pilot

JANUARY 31, 2023

In SaaS, you can grow your revenue only if your churn rate is low, so retaining at-risk customers is crucial. The main factors contributing to at-risk customers include poor onboarding process , lack of product value perception, lousy customer support, unfixed bugs, and no learning materials, resource center, and FAQs.

Churn 91

Churn Underperforming Technical Team SaaS Payments Payment Solutions 91

Casey Accidental

OCTOBER 20, 2020

Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. In Casey’s last essay, he covered the differences between regular SaaS companies and SaaS-like Networks. This essay is a collaboration with Gilad Horev.

Marketplace as a Service 141

Marketplace as a Service Business Model SaaS Payments Payments 141

User Pilot

NOVEMBER 12, 2023

Customer intent helps product teams understand customer needs and build solutions that delight users. TL;DR Customer intent is the underlying reason behind a customer's actions when making a purchase, contacting support , or having other interactions with your brand. Five key steps to interpreting customer intent.

Scale 88

Scale Underperforming Technical Team Churn Trends 88

Chart Mogul

JULY 8, 2020

Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. By allowing customers (or users, if you prefer) to interact directly with the Betty Crocker brand voice, General Mills fostered strong brand loyalty and a rich, active community around its products.

Branding 52

Branding Churn Underperforming Technical Team Retention 52

User Pilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? Its goal is to help make informed decisions about product development , marketing strategies, pricing, and customer acquisition in SaaS companies. This is the main question the article answers. Let's dive right in.

Market Research 72

Market Research Marketing Strategy Underperforming Technical Team 72

User Pilot

OCTOBER 30, 2022

Curious about customer experience improvement and how to get started for your brand? In this article, you’ll discover: Why the customer experience is key to customer retention and driving business growth, especially for SaaS companies. Delivery: Prioritize speed and quality as you deliver on brand promises. Involve your team.

Scale 74

Scale SaaS Underperforming Technical Team Systems Review 74

Totango

SEPTEMBER 17, 2021

The freemium SaaS model , where you offer limited free use of your product to promote a premium version, has become common in the tech industry. But is it the best way to sell a SaaS product? We’ll take a closer look at what the freemium SaaS model is and what its pros and cons are. What Is the Freemium SaaS Model?

Scale 76

Scale SaaS Underperforming Technical Team Social Media 76

User Pilot

JANUARY 8, 2024

This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. By staying consistent with your SEO efforts , you’ll not only enhance your search rankings but also establish your brand as an authority in your industry and niche. How Clearcalcs improved user activation with Userpilot.

Acquisition 95

Acquisition Strategy Social Media Underperforming Technical Team 95

Audacix

MAY 11, 2023

A vulnerability assessment tools or virtual app scanning for your software team has become as important as your git repository or your ticket management system. You might end up building a whole team in-house to support the open source tool of your choice, which, one would think, defeats the purpose of going open source in the first place?

Underperforming Technical Team 52

Underperforming Technical Team Software Cloud Software Engineering 52

How To Buy Saas

SEPTEMBER 5, 2024

insurance brands hit a mobile tipping point. Nonetheless, insurance companies’ poor adaptation to the new environment was demonstrated by the many feature drops experienced by mobile sites. Missed sales and poor conversion rates are inevitable. With an average of 52% of overall traffic from mobile devices in 2019, U.S.

Blockchain 52

Blockchain Technical Review Underperforming Technical Team Systems Review 52