SaaStr

SEPTEMBER 29, 2023

This showcases a narrow segment of a niche market, and it’s missing a lot of startups. What Caused This Crowded Software Market? Naturally, demand is going to lead to a ton of supply. Markets are more crowded than ever, so building multi-product companies is the best way to compete. That’s unbelievable!

Scale 237

Scale Scaling Startup Sales Hiring 237

SaaStr

DECEMBER 11, 2020

Now more than ever, an independent software vendor’s (ISV’s) path to profitability depends upon the strength of their go-to-market strategy. And with nearly 70% of global revenue for ISVs currently derived from third-party channel sales , no other approach to distribution ensures the exposure and revenue of the channel.

Scale 287

Scale Scaling Marketplace as a Service Cloud 287

SaaStr

DECEMBER 6, 2022

When scaling a SaaS company, striking a balance between hypergrowth and risk is essential. On Balancing Compliance and Growth: Compliance, for any sub-category in SaaS, whether it’s marketing following GDPR compliance or your product team following FinTech compliance – it’s binary.

Scale 239

Scale Scaling compliance Forecasting 239

SaaStr

FEBRUARY 7, 2024

Let’s deep dive into how combining innovative demand gen strategies with a modern tech stack and specific team setup can provide a winning formula for scaling B2B growth, even with low budgets of greater than a 2x burn multiple. In this playbook we’ll share: Automated outbound at-scale strategies.

Scale 230

Scale Sales Hiring Strategy Marketing 230

SaaStr

JANUARY 16, 2023

To convert an idea into a successful venture, startups need to be equipped to scale. They need to act fast and take first-mover advantage to compete in the dynamic market. Before startups scale, they should know the “what, why, and how” of their needs. Scale quickly and be receptive to changes.

Scale 203

Scale CTO Hire Cloud Scaling 203

SaaStr

JANUARY 9, 2023

Well at a practical level, many SaaS companies are doing a Strategic Sales & Marketing Retreat. What’s a Strategic Sales & Marketing Retreat? First, you tell marketing to only focus on initiatives that bring in revenue now, this quarter. Second, you slow or stop sales hiring. At least at first.

Scale 279

Scale Sales Hiring Venture Capital Marketing 279

SaaStr

JANUARY 24, 2021

“My CEO Told Me To Stop Selling So Much” Recently, I met with a sales leader I’ve known for years, and he told me The Most Curious Story. The freemium ones really have no acquisition costs at this point (the main lead source is mini-brand). His SaaS CEO asked him to stop selling so much. Balance Sheet Rule.”

Scale 341

Scale Sales Hiring Scaling Construction 341

SaaStr

NOVEMBER 25, 2022

Scale-ups are exciting. Scaling to satisfy customers’ demands depends on innovation and foresight combined with enterprise-ready technology and the right partners. On top of considerable dedication, creating a scale-up requires a functional edge—a unique and unreplicable capability compared to the players in the industry.

Scale 225

Scale Scaling Marketplace as a Service Entrepreneurship 225

SaaStr

JUNE 27, 2020

A little while back we put together some of the top sales & marketing mistakes SaaS companies and founders make, especially in the early days. Sales: Hiring any reps you wouldn’t buy from yourself. Later, once you have a strong VP of Sales, it’s fine though. Your sales reps need to eat. Just do it! They can’t.

Sales Hiring 363

Sales Hiring Scale Startup Marketing 363

SaaStr

DECEMBER 15, 2022

So we’ve got all the amazing sessions from 2022 SaaStr Scale up on YouTube here ! “3 Lessons from Building a Marketing Engine to Grow Pipeline from Millions to Billions with Samsara’s CMO” A great session on marketing at scale, across multiple products — with ton of great Q&A at the end. #2.

Scale 180

Scale Scaling Engineering Acquisition 180

Tom Tunguz

MAY 1, 2023

When a startup is born, founders lead sales. Design partners, pilots, or founder-led sales - they have many names - these customers work with a startup to solve a problem. Said another way, founder-led sales are sales engineering sales, not account executive sales.

Scale 165

Scale Engineering Outsourced Development Sales 165

SaaStr

SEPTEMBER 8, 2020

Check out the session here: Algolia also summarized their Top 5 take-aways here , and below: Most SaaS founders start out the same way— armed with ample expertise of the technical details that go into a product and with limited experience of other aspects of scaling, such as sales. On finding product-market fit in the early stages.

Scale 238

Scale Sales Hiring Technical Advisors Scaling 238

SaaStr

FEBRUARY 8, 2024

And the playbook has mostly been as follows for those with tougher times: Cut the burn Freeze hiring If growth is really slow, look at layoffs if necessary and Cut marketing to almost zero To some extent, this makes sense. Marketing is a variable cost with generally medium-term benefits in SaaS and B2B. So marketing gets cut.

Marketing 230

Marketing Scale B2C B2B 230

SaaStr

JANUARY 5, 2022

We restructured all of our messaging around our Content Cloud to create a simplified go-to-market message that says what it does, and does what it says. What you want in SaaS are big accounts that grow over time and remain loyal to your product and your brand—companies that see your value in their continued success. Key takeaways.

Scale 269

Scale Scaling Sales Hiring Software Review 269

User Pilot

MAY 13, 2024

Is your team struggling to determine the return on investment (ROI) of product marketing strategies? Or are you looking for ways to improve the performance of your marketing campaigns? In either case, marketing analytics tools can come to your rescue. That, in turn, helps optimize your marketing strategies and budget allocation.

Software 104

Software Marketing Scale Social Media 104

SaaStr

NOVEMBER 25, 2023

A great VP of Sales to keep the engine scaling A great VP of Marketing to keep the leads coming in A great VP of Customer Success to make all those hard won customers happy After $5m-$6m in ARR or so, it’s really hard to scale without a strong VP heading most core functions. Upgrade the management team.

Scale 269

Scale Sales Hiring Banking Engineering 269

SaaStr

JANUARY 21, 2022

You might feel confused about where to begin, how to scale up, which mistakes you should avoid, and things you should consider before expanding. Now, let’s look at ten learnings that Dorian gathered while scaling Grammarly from a Consumer to an Enterprise brand with B2B offerings.

Scale 204

Scale SMB Enterprise Sales Hiring 204

Neil Patel

NOVEMBER 3, 2021

Data labeling turns raw data into useful information that can then be utilized for optimized marketing. That’s why this article will delve into the many uses of data labeling for marketing and some platforms you should consider using to get the most out of your data. 5 Uses for Data Labeling in Marketing. What Is Data Labeling?

Scale 125

Scale Outsourcing Services Artificial Intelligence Scaling 125

SaaStr

FEBRUARY 2, 2021

The hardest phase of SaaS, at least for the founders, is the phase from Initial Traction ($1-$2m in ARR + 80%-100% YoY growth) to the next phase — Initial Scale. Once you hit this point, you have a brand, you have a fully baked team, you have a robust product, and you have a self-generating stream of new leads and new business.

Scale 258

Scale Part-Time VPE Sales Hiring Scaling 258

Intercom, Inc.

NOVEMBER 4, 2021

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

Branding 222

Branding Scale Technical Review Scaling 222

SaaStr

SEPTEMBER 17, 2023

This week we have Sarah Scharf, VP of Marketing of Vanta! #1. Sarah Scharf leads product and brand marketing for Vanta – the company on a mission to secure the internet and protect consumer data. The post My App Stack: Sarah Scharf, VP of Marketing of Vanta appeared first on SaaStr.

Marketing 253

Marketing Scale Mobile Branding 253

SaaStr

NOVEMBER 3, 2023

Want more leads, pipeline, influence, and awareness in 2024? Leading Public Cloud Company: “We got 110 qualified opportunities and converted 40 to sign-up for our offer. ” Public Fintech #2: “Our sales team walked away with over 100 qualified leads. .” Our prospects were there.

Scale 226

Scale Payments Payment Services Payment Solutions 226

SaaStr

DECEMBER 25, 2021

Here’s the advice they had to offer on scaling your SaaS company. Your code, org chart, systems, processes, or go-to-market motion will likely evolve. Do things like create team brands to allow employees to feel a part of something larger than themselves. It’s hard to re-engineer your business at scale.

Scale 290

Scale Scaling Innovation Investment 290

SaaStr

MARCH 4, 2021

But, I know many of you have never hired a head of marketing before. There are basically 3 types of SaaS and business web marketers. Well, for SaaS companies, marketing broadly speaking breaks into three species — Corporate Marketing, Product Marketing and Demand Generation. Why’s that?

Sales Hiring 357

Sales Hiring Scale Marketing Branding 357

SaaStr

MAY 8, 2024

Sales is much harder than in 2021. Therefore, sales and marketing practices made no sense in 2020. Therefore, sales and marketing practices made no sense in 2020. For folks on social who complain about how hard the market is, most of them aren’t hireable. How Does That Impact Sales and Marketing?

Metrics 214

Metrics Scale Sales Hiring SaaS 214

Intercom, Inc.

JUNE 22, 2021

Modern customers expect a fluid, digital-first sales experience that feels like a good conversation with someone who understands their needs ”. This change in behavior has placed a demand on sales teams to bring their sales motion into alignment with buyer expectations. Create consistent, customer-centric experiences.

Technical Review 233

Technical Review Scale Technology Trends 233

SaaStr

FEBRUARY 25, 2021

Ah the VP of Sales. The first post is What a Great VP of Sales Actually Does. The second post is a script for you to use (and modify as you see fit) – 10 Great Questions to Ask a VP Sales Candidate. Just so you know, there are 48 Different Types of VP Sales. Corporate Marketing). The toughest hire.

Sales Hiring 363

Sales Hiring Scale Sales Recruiting Sales 363

SaaStr

AUGUST 5, 2021

In the early days of SaaStr we put together a strawman First Sales Rep Comp Plan. If you use a sales comp plan like ours, you’ll get one big benefit for planning purposes — you’ll know with a decent sense of precision what % of first year ACV (annual contract value) you are going to spend on sales. Maybe more.

Scale 330

Scale Marketing B2C B2B 330

SaaStr

FEBRUARY 10, 2021

Question @jasonlk @saastr to @ericsyuan @zoom_us why the #ads and billboards & the effect of brand on #sales cycle? The best advice I can give you is, understand that once you have a Mini-Brand, it will get better. A Mini-Brand isn’t a real brand in the sense everyone has heard of it, like Salesforce or Google.

Branding 286

Branding Scale Innovation Enterprise 286

SaaStr

MARCH 25, 2023

So one recent survey we did really brought out a healthy debate: does your VP of Sales really need to be a product expert? Many of the comments said it was more important a VP of Sales understand process and leadership more than the product itself. If they are just saying the wrong things to customers and prospects. Be present.

Scale 234

Scale Sales Hiring Sales Recruiting Sales 234

SaaStr

FEBRUARY 16, 2021

Q: What are the common mistakes in B2B sales in the early-ish days? The list could be endless, and it can vary a lot based on type of customer, type of sale, etc. The list could be endless, and it can vary a lot based on type of customer, type of sale, etc. Firing” prospects. Do not fire a prospect. A lot more.

Scale 204

Scale Sales Hiring Sales SaaS 204

OpenView Labs

NOVEMBER 9, 2021

Once dominated by relationships, sales today (especially SaaS sales) are equally propelled by technology. With the broad adoption of CRM, the rise of the sales tech stack, and the advent of social selling and other digital sales channels, the sales landscape has shifted dramatically. Scaling SaaS Sales.

Scale 91

Scale Sales Hiring Scaling Technical Review 91

SaaStr

JANUARY 23, 2024

Dear SaaStr: Does it get easier or harder to scale SaaS as your company grows? Generally, it gets easier to grow at a “good”/modest rate at you scale, but harder to grow at an outsize rate. Once you cross $5m-$10m in ARR, then usually: You have a brand. At least, you have a mini-brand in your niche. This helps a lot.

Scale 205

Scale Sales Recruiting Scaling Branding 205

SaaStr

NOVEMBER 28, 2020

A ways back, we did an extremely popular post entitled, Hire the Right Type of VP Marketing or You’ll Just End Up With a Bunch of Blue Pens with Your Logo On Them. The basic idea was to help folks who haven’t hired a VP or Director of Marketing hire the right one for a pre-Scale sales-driven SaaS company.

Sales Hiring 310

Sales Hiring Scale Sales Marketing 310

Intercom, Inc.

AUGUST 24, 2021

But at these pivotal moments, it’s just as important to prioritize your customer support strategy as it is to plan your product roadmap or your next big marketing campaign. Are the tools you’re using capable of scaling with you?

Scale 129

Scale Customer Support Scaling Headcount 129

Tom Tunguz

FEBRUARY 7, 2018

However, continuing this way isn’t the path to huge scale. To have built a brand. To understand the competitive dynamics in the market. To answer these questions, the team must look beyond this today’s one-on-ones and this month’s engineering milestones this quarter’s sales pipeline.

Scale 221

Scale Scaling Sales Recruiting Startup 221

SaaStr

MARCH 31, 2022

This episode is an excerpt from a session at SaaStr Scale. So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. Jabari Norton, VP WW Partner and Alliances, Sumo Logic.

Scale 201

Scale Marketplace as a Service Cloud SaaS Payments 201