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Advertising Week 360: How to Tell the Perfect Startup Brand Story

Trint

I’d never been exposed to software developers and the mysterious world of coding. They want to hear a brand story they can believe and they can buy. But numbers alone won’t get investment. You need to have the brand story. You need to have the brand story. You need to know what your brand story is.

Branding 130
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Top 10 How To Articles for SaaS CEO’s

Incredo

You will find articles that cover topics from branding to pricing and from developing your product to marketing it. How To Start Your Own Brand From Scratch in 7 Steps , Shopify. If your brand assets aren’t completely ready yet or your are thinking of rebranding your company, Shopify’s guide can help.

Scale 188
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Navigating Your SaaS Transition: 5 Insights From Stardock’s Experience With FastSpring

FastSpring

Here are Brad’s top recommendations: Have a committed partner like FastSpring to handle the subscription infrastructure so you don’t have to, including: Choosing a partner that’s making the same investments in subscription management that you are. Letting FastSpring handle the subscription infrastructure.

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Scaling a SaaS Startup to $1B+ ARR: Insights from UiPath’s CEO and Founder (Podcast +Video)

SaaStr

Developing Long-Lasting Partnerships Based on Trust Fostering lasting relationships within the business world often comes down to one simple word: trust. When companies invest in automation initiatives like process automation or machine learning solutions, they want assurance that their chosen provider will deliver as promised.

Scale 216
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Customer Satisfaction: Benefits, Examples & Importance

Neil Patel

Customer satisfaction is a measure of how people feel when interacting with your brand. Every brand, no matter how successful, wants to improve customer satisfaction. Increase Brand Loyalty. consumers who love a product or brand would ditch it after several poor experiences. How do you make your brand more trustworthy?

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Pentest as a service for fast-growing SaaS companies

Audacix

Pentesting-as-a-Service, or PTaaS, is an all-encompassing application security delivery model which includes automated self-service tools, secure-by-design practices and manual web app penetration testing services throughout your software development lifecycle. Can the same be said for your application?

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Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

From his background in software development and project management, Farhan learned how a data-driven approach is key when it comes to scaling your business – but for this to be effective, you need to keep your customer at the heart of everything you do. My background, as you outlined, started as a developer. Know your user.

B2C 118