Remove Branding Remove Interviewing Remove Marketplace as a Service Remove Sales
article thumbnail

Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

And as the CEO of both Skillshot Media (a turnkey events production company for esports events) and Ghost Gaming (a “gaming lifestyle brand” that supports esports teams and gaming content creators such as Twitch streamers), he dives ever deeper into marketing to gamers and other gaming industry professionals.

article thumbnail

Maximize Revenue with the Customer Engagement Model

Subscription Flow

How do you keep increasing your revenue in a marketplace that has reached its point of saturation? Simply put, subscriber engagement is a way of defining the degree of interaction, interest, and outright participation that the subscribers of a business have with the product and/or service that the business is offering.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Strategies for “Magical” Sales and Marketing Alignment

Sales Hacker

When I contacted my Sales rep to ask about the promotion and see if they could grant me the discount, he said he knew nothing about it. In this instance, it was clear to me as the customer that Sales and Marketing were not in alignment. My Sales rep was frustrated, which he shared with me. Here’s the upside. The result?

article thumbnail

4 Sales Recruiting Trends to Be Ready for in 2020

OpenView Labs

So if scaling your sales organization is a priority in 2020, here are the things you need to be aware of to make sure you do so successfully. An increase in competitiveness in the marketplace means candidates have more choices than ever. They want a product/service that’s doing something powerful. How to build a magnetic brand.

article thumbnail

What is Marketing Research? Examples and Best Practices

User Pilot

This process helps you understand what motivates your customers, enabling you to tailor your products and services to minimize risks from the start. This research provides essential insights into brand strength, consumer behavior, and market position, which are vital for teams focused on sales, marketing, and product development.

article thumbnail

Customer Insights to Transform Sales Conversations

Sales Hacker

Sales customer insights. This is important for anyone who prospects or handles inbound calls – could be both inside sales and field sales. For example, a minimum number of maintenance technicians would be critical if you sell a field service app. Persona insights and intelligence. and capture them.

article thumbnail

9 Growth Initiatives for Successful Companies [With Examples]

User Pilot

Product-led growth uses the product as the primary driver of customer acquisition and retention, with minimal reliance on traditional sales and marketing. Strategic partnerships with other companies allow SaaS businesses to access new markets, benefit from partners’ acquisition channels and brand awareness, and leverage their expertise.