SaaStr

NOVEMBER 23, 2021

They had incredible ROI from this year’s SaaStr Annual, including a brand re-launch on-site and meeting hundreds of new prospects, but some things didn’t go according to plan. Mark Jung, VP of Marketing for Dooly told us that “having a forcing function is one of the best things you can do as a leader and within a business.

Strategy 231

Strategy Travel Branding Interviewing 231

SaaStr

OCTOBER 30, 2021

I sent cold emails and LinkedIn messages and ended up with nine interviews. From those nine interviews, I received four offers. Going into the interviews, I knew what I wanted out of a job– that part was simple. I had also worked in customer service and e-commerce in the past and knew this market was prime for disruption.

Scale 251

Scale Sales Hiring Sales SMB 251

FastSpring

MARCH 3, 2023

This is one of the primary reasons why growth expert Fred Linfjärd encourages SaaS companies to consider using a merchant of record instead of a DIY solution. I interviewed him live on LinkedIn about four signs that SaaS companies have outgrown Stripe. Fred is a prior customer of FastSpring and now serves as an advisor.

Merchant Services 145

Merchant Services Payment Services Outsourcing Services SaaS Payments 145

Sales Hacker

FEBRUARY 9, 2024

However, a healthy dose of pessimism in the right places can actually be helpful – here a three key places #1 Customer discovery calls In the early stages of solution development, customer interviews are key. During interviews, it’s easy for disappointment to creep in at this stage. Book: Product-Led SEO by Eli Schwartz.

Sales Recruiting 67

Sales Recruiting AI Search AI B2B 67

User Pilot

OCTOBER 20, 2023

However, sentiment analysis takes things a step further to get a clearer view of your brand reputation in the eyes of multiple customer segments. TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. Get your free Userpilot demo today!

Artificial Intelligence 52

Artificial Intelligence Social Media Software Review Technical Review 52

SaaStr

NOVEMBER 28, 2020

I want to bring this up again because I interview so many VP/head/director of marketing candidates. Average deal size, close rates, current growth rate, incremental growth required to hit the number … and she’ll have a very rough plan and some good ideas. Or sometimes an SAL commit (Sales Accepted Lead).

Sales Hiring 294

Sales Hiring Scale Sales Marketing 294

Buffer Resources

JUNE 2, 2023

Meet Sophie, a Senior Growth Marketing Manager at Buffer and digital nomad. Her story is a riveting blend of professional growth, remote work challenges, and an infectious zest for life. Strap in as we journey through time zones, and share marketing insights all from Sophie's 'office'—the world.

Travel 94

Travel Systems Review Growth Marketing Social Media 94

Sales Hacker

OCTOBER 17, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Customer interviews and a study of the ICPs will uncover questions and pain points that can form the basis for keyword research.

Sales Hiring 54

Sales Hiring Social Media Innovation Interviewing 54

Intercom, Inc.

MAY 24, 2018

As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them. Here are five quick takeaways: At Clearbit, all marketing falls under growth marketing.

Data 182

Data Scale Underperforming Technical Team Sales Hiring 182

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. Below, we’ve shared the transcript of Harry’s interview with Rachel. Harry Stebbings. Rachel Hepworth.

SMB 173

SMB Scale Startup Marketplace as a Service 173

Intercom, Inc.

MARCH 29, 2018

Eric Siu has helped some of the biggest brands in tech accomplish one all-important task: grow their revenue. Eric is the CEO of digital marketing agency Single Grain. This is part of an ongoing series of interviews about unlocking the potential of growth. What follows is a lightly edited transcript of the episode.

Scale 192

Scale Business Content Marketing Interviewing 192

SaaStr

JULY 29, 2022

I just think that the other thing as founders we have to remember, and I guess it’s obvious, but I think the thing so many of us that have been doing SaaS for a long time, didn’t believe for a long time and then screwed up, was under-investing in our brand. But no, like 80% of the world buys based on brand.

Scale 206

Scale Scaling Sales Hiring Enterprise 206

Sales Hacker

DECEMBER 20, 2018

With more than three decades of outstanding sales credentials, author and speaker Andy Paul interviews other sales luminaries like Jill Konrath and Tim Sanders to share insights on marketing, coaching, sales automation , new research, personal development and other exciting subjects. . Duct Tape Marketing. Accelerate!

Scale 111

Scale Underperforming Technical Team Sales Social Media 111

SaaStr

SEPTEMBER 26, 2019

Gaetan Gachet : I think we stopped doing that maybe six months ago, but we still have engineers who interview sales people, sales candidate. We interview on values during our recruiting process. Gaetan Gachet : So during the interview process, all the interview process is in English. Extremely important.

Scale 132

Scale Sales Hiring Sales Recruiting Technical Advisors 132

Mucker Capital

OCTOBER 10, 2023

Sally also underscores the significance of marketing in this equation. As a startup scales, having marketing support becomes imperative for content creation, messaging, brand building, and market education. While fresh graduates may seem budget-friendly, their lack of understanding often results in high turnover rates.

Scale 52

Scale Sales Hiring Outsourced Development Development 52

User Pilot

MAY 19, 2021

Knowing your users’ JTBD and your product’s competitive edge is the first step to creating highly persuasive marketing assets. Determine Your Saas Marketing Goals. What do you want your marketing efforts to achieve for your company? Do you want to: raise brand awareness? SaaS Marketing Tactic #2: Newsletters.

B2B 119

B2B Marketing SaaS Social Media 119

SaaStr

DECEMBER 3, 2019

Like WebEx was a fun, cool brand at the time. Janine Pelosi : You know, I think it goes back to some of the fundamentals of how we do marketing around … I take a very practical approach to what we do at Zoom and the way we market Zoom. First of all, why web conferencing as an industry have you dedicated so much time to?

Scale 131

Scale Sales Hiring Development Team Review Technical Review 131

Sales Hacker

JANUARY 28, 2021

The type of content you create, the community you build, and the value you provide to others are an extension of your brand on LinkedIn. This custom URL gives you another chance to brand your LinkedIn profile and make it unique to you. Nowadays, your LinkedIn profile extends beyond your actual profile page.

Sales Recruiting 119

Sales Recruiting Technical Review Sales Hiring Software Review 119

SaaStr

NOVEMBER 22, 2021

And yet, people from this group hosted media interviews, did sessions, answered Q&A. In fact, one of the things I love is that Notion lets anyone use our brand and make any swag they want. And the way that we were able to harness that is pretty impressive. So truly an extension of leveraging our community. So that’s great.

B2C 272

B2C Scale Consulting Software Review 272

Intercom, Inc.

JUNE 7, 2018

You can’t really invest a lot in awareness building and some of the branding stuff that marketers do that is a little harder to connect into value. I thought startups had no choice but to be super focused on growth. I know you interviewed Andrew Chen , and he embraced the term early on. Sean: Ed Baker.

VP of Engineering 196

VP of Engineering Growth Hacking Underperforming Technical Team Onboarding 196

Chart Mogul

FEBRUARY 4, 2020

We asked Demio, one of the leading brands when it comes to webinars, to give us ideas on how to use webinar marketing for success. Webinars are a top revenue driver for digital marketing, and 73% of B2B marketers say that webinars generate high-quality leads. The greatest contributor to your growth is your retention.

Marketing 52

Marketing Social Media B2B Onboarding 52

SaaStr

OCTOBER 30, 2020

390: Randy Rayess is the Co-Founder @ Outgrow, a growth marketing platform that enables marketers to build interactive content/tools to increase customer engagement and boost demand generation. Below, we’ve shared the transcript of Harry’s interview with Randy. And so you get the brand exposure there. Randy Rayess.

Scale 186

Scale Sales Hiring Marketplace as a Service Mobile 186

SmartKarrot

FEBRUARY 17, 2022

The podcast is essentially an interview with a SaaS business founder. The interviews are honest and insightful into how each successful founder runs their business. Steli Efti and Hiten Shas are the biggest SaaS influencers and responsible for huge SaaS brands like Crazy Egg and close.io. Founder Chats. SaaS District.

SaaS 10

SaaS Growth Hacking Business Entrepreneurship 10

SmartKarrot

FEBRUARY 12, 2021

Readers can access a wealth of industry news, latest trends, roundups, and interviews. The blog has multiple listicles that can help marketers and SaaS enthusiasts make better decisions. The blog focuses on marketing, branding, conversion, and copywriting. The blog is run by Dan Decker, a SaaS industry expert. .

SaaS 23

SaaS Entrepreneurship Technical Review Social Media 23