SaaStock

MARCH 29, 2019

Don’t overextend your resources when testing new SaaS growth ideas. Here is what he writes: Kieran Flanagan , VP of marketing at HubSpot, shared some interesting insights on approaching new ideas for scaling up your business. Work on developing your brand. So consumers turn to brands. Hire Game Changers to Propel Growth.

Scale 103

Scale Sales Hiring CTO Hire Social Media 103

Chart Mogul

MARCH 9, 2020

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Buffer’s mission is to empower their customers to build their brand and engage their audience on social media. The Solution: Invest in a revamped data infrastructure.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

SaaStr

DECEMBER 3, 2020

When is the right time to hire the first sales rep? Should you hire 2 at a time? What does one look for in their first sales hire? Are marketing becoming the new sales team with their content being used more and more in the sales funnel? Bret was formerly the CTO at Facebook. Let’s go do it.

Scale 182

Scale Sales Hiring Sales Recruiting Sales 182

ChurnZero

DECEMBER 9, 2022

Additionally, “leapfrog” candidates—those who come from a level below the C-suite, such as senior vice presidents—now make up roughly 5% of new chief execs. More and more people are hiring leaders, not for past experience, but for capability and capacity. It can be hard to convince PE firms to invest in the customer.

CTO Coach 52

CTO Coach Customer Success VP of Engineering CTO Hire 52

Intercom, Inc.

APRIL 22, 2021

That question has been on Will Larson ‘s mind for a long time. For those who don’t know him, Will has over 10 years of experience in the likes of Yahoo, Digg, Uber, and Stripe, and he’s currently the CTO of Calm , the mindfulness app that helps millions of people to lower their stress levels and sleep better.

Technical Review 274

Technical Review Leadership VP of Engineering CTO Coach 274

Kellblog

JANUARY 29, 2020

Third-order benefit: that means you protect your company’s reputation and your valuable brand. Unless you are solving a brand-new problem (e.g., Unless you are solving a brand-new problem (e.g., So don’t give a list of company brand names who may or may not be active users. baldness cures [5]).

Startup 99

Startup Sales Hiring CTO Hire New CTO 99

ProfitWell

JANUARY 24, 2020

We know brand awareness is important, but are you going too far? Your top subscription news. We know the idea of “brand affinity” has been this sort of buzz-worthy, industry-trending topic. getting people to actually like their brands. Brand awareness is just one piece of a much bigger puzzle. Do you like me?

Sales Recruiting 40

Sales Recruiting CTO Hire New CTO Sales Hiring 40

ProfitWell

DECEMBER 6, 2019

Your top subscription news. What’s the return on investment of your mom? What about the ROI of spending time with your family, friends, or kids? How many CSMs should you hire? This helps brands manage customer-facing functions in their entirety, from marketing and advertising to research, care, and social engagement.

Scale 43

Scale CTO Hire Sales Hiring New CTO 43

Natalia Luneva

APRIL 30, 2021

Announcing new features, increasing customer satisfaction and retention are among the top functions of an online community. . #1 Our community is the best way for us to inform our customers about upcoming updates and new features. Of course, our team is involved to an extent, and we have an external part-time moderator for support.

Marketing 98

Marketing Social Media SaaS New CTO 98

Outseta

NOVEMBER 19, 2019

And many CEOs simply fail to understand the nuances of the role and the future building benefits of marketing investments made in areas like “brand” where the return on investment is not immediately recognizable on the balance sheet. This is empowering and allows me to execute at a dramatically fast pace than I otherwise could.

Sales Hiring 50

Sales Hiring CTO Coach CTO Hire Underperforming Technical Team 50

Hull

JANUARY 22, 2019

Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. Someone had to define the brand. This is not new. So what is new? Someone has to create a campaign.

SaaS Payments 77

SaaS Payments Technical Advisors Engineering Payment Solutions 77

Chart Mogul

MARCH 9, 2020

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Buffer’s mission is to empower their customers to build their brand and engage their audience on social media. The Solution: Invest in a revamped data infrastructure.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

SaaStr

SEPTEMBER 26, 2019

I looked back at our investment memo, it was a 2K ACV when Jason invested after Y-C. So you were the first sales hire. Talk to me about the sales hires that you made back in the early days and talk to me about how it changed through the different stages. So my first sales hire was beginning of 2015.

Scale 144

Scale Sales Hiring Sales Recruiting Technical Advisors 144

Point Nine Land

APRIL 9, 2021

Having invested in 9 B2B marketplaces and gathered data from 20+ different investors, here are our findings on what it takes to raise money in 2021 for B2B marketplaces. A technical co-founder or CTO is always a great-to-have at this stage and becomes a must-have as the business scales beyond seed. Market Characteristics ??

Marketplace as a Service 59

Marketplace as a Service Payments B2B SaaS Payments 59

OPEXEngine

NOVEMBER 11, 2020

This made it hard to chart a clear course: Jebbit’s message to the market was a bit too broad, causing Sales to bring in customers across a range of personas, prompting CS to invest extra resources to keep a wide variety of customers engaged.”. Drive new levers of growth. Through this work, it can drive new revenue opportunities.

Startup 91

Startup Scale Systems Review Technical Review 91

Teamgate

JANUARY 14, 2019

My journey started working with well-known brands such as VISA and TomTom, and since 2014 I started gradually moving to the world of startups and scaleups. Working in-house for known brands is somewhat easier as the messaging and legend are already there (half the job is done!). This can be somewhat one-dimensional over the long term.

Interviewing 81

Interviewing Startup Technical Review Technical Advisors 81

SaaStr

MARCH 3, 2020

Brendon introduces his playbook to hiring the first VP of Sales from his experiences as VP of Sales at LinkedIn, EchoSign, Talkdesk and more. Learn the dos and don’ts to make the correct hire the first time and not rush into hiring the wrong VP of Sales, which can cost the company months or even years. Roughly 90%.

Sales Hiring 158

Sales Hiring Sales Recruiting Scale CTO Hire 158

SaaStr

MARCH 12, 2019

Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few.

Scale 172

Scale Enterprise Scaling Sales Hiring 172

SaaStr

NOVEMBER 21, 2019

Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. The panel that we are in is called Is Seed the New Series A, and this is a question that I’ve been asking informally yesterday and today.

New CTO 154

New CTO Sales Hiring B2C CTO Hire 154

SaaStr

SEPTEMBER 18, 2020

They’ve invested in all of these other businesses. Immediately told them to hire 50 reps in a different city, in a different city, and they did. The CEO was deferential because that was 10 times what he’d ever raised before, and did all of it. We might’ve touched on this one too on the hiring and the people.

Sales Hiring 242

Sales Hiring CTO Hire Scale Investment 242

SaaStr

APRIL 16, 2019

Going above and beyond, being thoughtful and we try to say, how do we infuse Southern hospitality into our brand and make that a differentiator rather than being stressed about the fact that there are some negatives of being where we are. We ended up signing that contract in the uber back to the airport on the way home.

CTO Hire 162

CTO Hire Travel Underperforming Technical Team CTO Coach 162

Mucker Capital

APRIL 6, 2023

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. If you're generating something that's brand new, like a brand new category, nobody understands about it. You need to invest at least a year or even two years.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

Sales Hacker

JUNE 12, 2020

How to overcome no brand in market. How to overcome no credible timing event. How to overcome no brand in market (01:23). ? How to overcome no brand in market (01:23). First and foremost, overcoming no brand in market. This is a relationship worth investing in. Have they created something new before?

Enterprise 69

Enterprise CTO Hire Startup Technical Cofounder 69

Tom Tunguz

OCTOBER 24, 2021

Great to see a lot of repeat attendees and some new ones. A thanks to [Marsh 00:00:34] for stepping in at the beginning of the month, and a great session with our own Jason Warner and Adrian, the CTO of Zendesk. Lionetti, the CMO at Confluent, and most recently, the CTO from Zendesk, Adrian. I’m Travis Bryant.

CTO Coach 125

CTO Coach Sales Hiring Sales Recruiting CTO Hire 125

SaaStr

AUGUST 15, 2020

362: The Future of the Customer with Bernadette Nixon, CEO @ Algolia, Jay Snyder, Chief Customer Officer @ New Relic, and Nick Mehta, CEO @ Gainsight. Nick Mehta: On a boat in Rhode Island and then our second guest Jay Snyder, who just recently took over as Chief Customer Officer of New Relic, publicly traded SaaS company.

Payment Methods 202

Payment Methods Merchant Services Scale Payments 202

OnStartups

JULY 7, 2021

And I think part of it's because you've been in the game for a while and you're incredibly successful. Is your title CTO? Dharmesh: Yes, CTO. How do you have time to have your hands in all this different stuff? We're going to talk about why you invest in what you invest. You can invest in things.

Payment Methods 40

Payment Methods Software Review Technical Review Payment Solutions 40

SaaStr

APRIL 9, 2019

And then, invest your energy and time into the product. And also, we always prioritize the features requested by our existing customers over the new prospects. Mallun Yen : So, you were an engineer by training and then you became an engineering leader, as the CTO of Webex, and then you became a CEO. It’s too hard?

Sales Hiring 139

Sales Hiring Scale CTO Hire Marketing 139

Intercom, Inc.

JULY 21, 2022

Adam Risman , a former host of the podcast, asked Rachel what made that point when Rachel joined Slack in 2016 the right time to invest in growth marketing? For Slack, that was clearly the engineering and dev communities, who love new tools. They had occasional advertising here and there. Here’s Rachel.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

Andreessen Horowitz

NOVEMBER 28, 2023

About My First 16 Our new video podcast series My First 16 features interviews with founders and CEOs of fintech companies about how they acquired their initial customers and the hard lessons they learned along the way. I didn’t see the company as this consumer brand long term. It was talking to their CTO and team at the time.

Merchant Services 78

Merchant Services Payment Methods Payments Payment Solutions 78

Neil Patel

JULY 7, 2021

Experience is kind of the holy grail when it comes to customer interaction, from marketing and sales to customer service and brand loyalty. When do we actually achieve a great customer experience in our brands ? Is it something we just have to continually improve and build on as new opportunities roll out?

AI Search 124

AI Search CTO Hire Scale Artificial Intelligence 124

SaaStr

MAY 2, 2019

That means lots and lots of hiring and I don’t want to say firing, we did fire anyone, but people get reshuffled, you know? Vlad: So what’s the new reality? And it was like, okay, rather than stretch a few dollars, how do you compress your time? So we needed to kind of get the new mindset going. So do spend the money.

Scale 152

Scale Business Sales Hiring CTO Hire 152

SaaStr

APRIL 18, 2019

I remember when I was in business school the internet was brand new and back then the hero was Jerry Yang. And at that same time I met two Stanford computer science students. And so once I had the idea I convinced my father to invest and become a customer. He was investing in internet companies.

Sales Recruiting 174

Sales Recruiting VP of Engineering Scale SaaS Payments 174

SaaStr

JULY 30, 2018

At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. How do you know when is the right time to refresh?

Technical Advisors 163

Technical Advisors Scale Sales Hiring Sales Recruiting 163

Sales Hacker

AUGUST 18, 2020

We’ve got two sponsors, including a new one called Sapper Consulting. All you have to do is create perfectly targeted content, stay informed on email best practices, drive more engagement quarter over quarter, spend less money, oh, and do all of this with less time. It has been an incredible journey for him.

Subscription 107

Subscription Payment Features Scale Underperforming Technical Team 107

Sales Hacker

JULY 21, 2020

Businesses run on documents, Conga is changing the way the world works by modernizing, streamlining, and automating your documents, contracts, and processes to make it easier to do business. The thought was, if I’m in New York, my client’s in Chicago, LA? Sam Jacobs: Let’s place you in time and in the history of mankind.

Outsourcing Services 72

Outsourcing Services Scale Outsourced Development Technical Review 72

Andreessen Horowitz

MARCH 20, 2024

And a lot of the time, GPT-3 could not write as good of an answer as what the best human answer was that had been written, but it could write an answer instantly to any question. The constraint for Quora had always been the amount of time that high-quality answer writers had to answer questions. David George: Sure. Yeah, of course.

AI Search 142

AI Search AI Artificial Intelligence Scale 142

OnStartups

JULY 7, 2021

And I think part of it's because you've been in the game for a while and you're incredibly successful. Is your title CTO? Dharmesh: Yes, CTO. How do you have time to have your hands in all this different stuff? We're going to talk about why you invest in what you invest. You can invest in things.

Payment Methods 140

Payment Methods Software Review Technical Review Payment Solutions 140