BetterCloud

AUGUST 6, 2021

” At that time, I said, “You know what, I think I really want to become a CIO or CTO.” When I decided I wanted to be a CIO or CTO , I was an associate director or what other companies might call a junior director. I really learned from the managers who came before me, including the person who hired me.

Technology 98

Technology CTO Coach CTO Hire New CTO 98

Chart Mogul

MARCH 9, 2020

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Buffer’s mission is to empower their customers to build their brand and engage their audience on social media. The Solution: Invest in a revamped data infrastructure.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

ChurnZero

DECEMBER 9, 2022

More and more people are hiring leaders, not for past experience, but for capability and capacity. It can be hard to convince PE firms to invest in the customer. How did you get your PE colleagues to invest in the customer experience? We hire a third-party firm. Find the hardest problems to solve and you will succeed.

CTO Coach 52

CTO Coach Customer Success VP of Engineering CTO Hire 52

SaaStr

DECEMBER 3, 2020

When is the right time to hire the first sales rep? Should you hire 2 at a time? What does one look for in their first sales hire? We were hired into the same role, same start date, competed head to head. Bret was formerly the CTO at Facebook. I met Molly, who was the COO at the time, Molly Graham.

Scale 171

Scale Sales Hiring Sales Recruiting Sales 171

Intercom, Inc.

APRIL 22, 2021

That question has been on Will Larson ‘s mind for a long time. For those who don’t know him, Will has over 10 years of experience in the likes of Yahoo, Digg, Uber, and Stripe, and he’s currently the CTO of Calm , the mindfulness app that helps millions of people to lower their stress levels and sleep better.

Technical Review 274

Technical Review Leadership VP of Engineering CTO Coach 274

Kellblog

JANUARY 29, 2020

Third-order benefit: that means you protect your company’s reputation and your valuable brand. Unless you are solving a brand-new problem (e.g., So don’t give a list of company brand names who may or may not be active users. Why are you and your team the best people to invest in? Be realistic about this.

Startup 99

Startup Sales Hiring CTO Hire New CTO 99

ProfitWell

JANUARY 24, 2020

We know brand awareness is important, but are you going too far? We know the idea of “brand affinity” has been this sort of buzz-worthy, industry-trending topic. getting people to actually like their brands. So they dropped a blog post all about the common problems that marketers face when focused too much on brand affinity.

Sales Recruiting 40

Sales Recruiting CTO Hire New CTO Sales Hiring 40

ProfitWell

DECEMBER 6, 2019

What’s the return on investment of your mom? What about the ROI of spending time with your family, friends, or kids? How many CSMs should you hire? This helps brands manage customer-facing functions in their entirety, from marketing and advertising to research, care, and social engagement. And Sprinklr acquires Nanigans.

Scale 43

Scale CTO Hire Sales Hiring New CTO 43

SaaStr

SEPTEMBER 26, 2019

I looked back at our investment memo, it was a 2K ACV when Jason invested after Y-C. So you were the first sales hire. Talk to me about the sales hires that you made back in the early days and talk to me about how it changed through the different stages. So my first sales hire was beginning of 2015.

Scale 136

Scale Sales Hiring Sales Recruiting Technical Advisors 136

Chart Mogul

MARCH 9, 2020

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Buffer’s mission is to empower their customers to build their brand and engage their audience on social media. The Solution: Invest in a revamped data infrastructure.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

BetterCloud

MAY 17, 2021

Secondarily, I had a chance to chat with [CTO Jamie Tischart ] even before he joined the company. I can talk to someone and get advice with little effort and investment, but at the end of the day, will you take the chance on me? I’m sure many QA candidates that we want to hire have several options to choose from.

New CTO 52

New CTO Part-Time VPE CTO Coach CTO Hire 52

SaaStr

MARCH 3, 2020

Brendon introduces his playbook to hiring the first VP of Sales from his experiences as VP of Sales at LinkedIn, EchoSign, Talkdesk and more. Learn the dos and don’ts to make the correct hire the first time and not rush into hiring the wrong VP of Sales, which can cost the company months or even years. Roughly 90%.

Sales Hiring 152

Sales Hiring Sales Recruiting Scale CTO Hire 152

Natalia Luneva

APRIL 30, 2021

Of course, our team is involved to an extent, and we have an external part-time moderator for support. 5 Sebastian Schaeffer, CTO at dofollow.io (B2B PR SaaS) says: “ Our community is primarily on Facebook and Linkedin and it has been live for over a year. But mostly our members help each other, and it works like a charm.

Marketing 98

Marketing Social Media SaaS New CTO 98

Point Nine Land

APRIL 9, 2021

Having invested in 9 B2B marketplaces and gathered data from 20+ different investors, here are our findings on what it takes to raise money in 2021 for B2B marketplaces. A technical co-founder or CTO is always a great-to-have at this stage and becomes a must-have as the business scales beyond seed. Market Characteristics ??

Marketplace as a Service 59

Marketplace as a Service Payments B2B SaaS Payments 59

SaaStr

FEBRUARY 15, 2023

It starts at the beginning when someone interacts with your brand.” – Kim Walsh Hiring and collaboration for growth The product marketing team is the first function to hire for. The next hiring focus should be growth marketing. Once this is in place, start investing in paid channels.

Scale 182

Scale Sales Hiring CTO Hire Scaling 182

SaaStr

SEPTEMBER 18, 2020

They’ve invested in all of these other businesses. Immediately told them to hire 50 reps in a different city, in a different city, and they did. The CEO was deferential because that was 10 times what he’d ever raised before, and did all of it. We might’ve touched on this one too on the hiring and the people.

Sales Hiring 239

Sales Hiring CTO Hire Scale Investment 239

SaaStr

APRIL 16, 2019

Going above and beyond, being thoughtful and we try to say, how do we infuse Southern hospitality into our brand and make that a differentiator rather than being stressed about the fact that there are some negatives of being where we are. We ended up signing that contract in the uber back to the airport on the way home.

CTO Hire 156

CTO Hire Travel Underperforming Technical Team CTO Coach 156

Sales Hacker

JUNE 12, 2020

How to overcome no brand in market. How to overcome no credible timing event. How to overcome no brand in market (01:23). ? How to overcome no brand in market (01:23). First and foremost, overcoming no brand in market. This is a relationship worth investing in. How to overcome limited sales support.

Enterprise 69

Enterprise CTO Hire Startup Technical Cofounder 69

SmartKarrot

AUGUST 16, 2022

In QBR meetings, you can notice any signs of distrust in the brand. Customers choose a product with one goal, and this goal evolves over time. These annual executive business meetings are a wonderful time to discuss contracts. The idea is to provide customers with value to keep them invested with the company.

Technical Review 10

Technical Review Systems Review Business CTO Hire 10

SaaStr

MARCH 12, 2019

When I was a couple of years into my tenure at Oracle, I moved down to Latin America to Argentina, sight unseen actually, and built out a telesales group in Argentina and then later in Miami, hiring about 100 people from 11 different countries and that early building experience really whet my appetite. I came back to North America.

Scale 161

Scale Enterprise Scaling Sales Hiring 161

Mucker Capital

APRIL 6, 2023

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. If you're generating something that's brand new, like a brand new category, nobody understands about it. You need to invest at least a year or even two years. That will never work.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

Tom Tunguz

OCTOBER 24, 2021

A thanks to [Marsh 00:00:34] for stepping in at the beginning of the month, and a great session with our own Jason Warner and Adrian, the CTO of Zendesk. Lionetti, the CMO at Confluent, and most recently, the CTO from Zendesk, Adrian. Tomasz Tunguz: Well, there’s two parts to the question. Excited to be back emceeing.

CTO Coach 133

CTO Coach Sales Hiring Sales Recruiting CTO Hire 133

SaaStr

NOVEMBER 21, 2019

Join this panel of investors from Connect Ventures, Blossom Capital, Dawn Capital, The Family, and Indico Partners as they provide an overview of the current investment landscape, and discuss whether the seed stage is emerging as the new Series A. We are a $50 million fund based in Lisbon, and we invest mainly in seed stage.

New CTO 146

New CTO Sales Hiring B2C CTO Hire 146

SaaStr

APRIL 9, 2019

And then, invest your energy and time into the product. Mallun Yen : So, you were an engineer by training and then you became an engineering leader, as the CTO of Webex, and then you became a CEO. You’ve got to learn about sales, about marketing and, otherwise, you need to hire a lot of other people around you to help.

Sales Hiring 131

Sales Hiring Scale CTO Hire Marketing 131

SaaStr

AUGUST 15, 2020

Is it wanting to control their brand? What’s the interaction here with owning your brand and owning your channel versus a third party? Because it is that you and I can talk as a consumer and the brand, without this middle in the way, right? You don’t have time for that, don’t you just want to be a brand?”

Payment Methods 190

Payment Methods Merchant Services Scale Payments 190

Intercom, Inc.

JULY 21, 2022

Adam Risman , a former host of the podcast, asked Rachel what made that point when Rachel joined Slack in 2016 the right time to invest in growth marketing? And so we hired somebody who had a lot of experience and could recommend ways to build the team. They had occasional advertising here and there. Here’s Rachel.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

Neil Patel

JULY 7, 2021

Experience is kind of the holy grail when it comes to customer interaction, from marketing and sales to customer service and brand loyalty. When do we actually achieve a great customer experience in our brands ? By definition, it’s software that allows you to create, manage, and share your brand’s content.

AI Search 124

AI Search CTO Hire Scale Artificial Intelligence 124

Outseta

NOVEMBER 19, 2019

And many CEOs simply fail to understand the nuances of the role and the future building benefits of marketing investments made in areas like “brand” where the return on investment is not immediately recognizable on the balance sheet. This is empowering and allows me to execute at a dramatically fast pace than I otherwise could.

Sales Hiring 50

Sales Hiring CTO Coach CTO Hire Underperforming Technical Team 50

SaaStr

MAY 2, 2019

That means lots and lots of hiring and I don’t want to say firing, we did fire anyone, but people get reshuffled, you know? Okay, so what were the stages of investment rounds that you took? But the first one was, yeah, I mean, who are you and why should we invest in you? Vlad : Well we did have to hire a new CFO.

Scale 143

Scale Business Sales Hiring CTO Hire 143

Andreessen Horowitz

NOVEMBER 28, 2023

I didn’t see the company as this consumer brand long term. We were talking to Sean Place, who was the co founder and CTO, and it turned out that they were just giving gift cards to these drivers, but they had no way to authorize the right transaction at the right time for the right amount. It was a strategy of hope.

Merchant Services 81

Merchant Services Payment Methods Payments Payment Solutions 81

SaaStr

APRIL 18, 2019

I remember when I was in business school the internet was brand new and back then the hero was Jerry Yang. And at that same time I met two Stanford computer science students. And so once I had the idea I convinced my father to invest and become a customer. He was investing in internet companies.

Sales Recruiting 166

Sales Recruiting VP of Engineering Scale SaaS Payments 166

SaaStr

JULY 30, 2018

At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. There’s investment arms all over the UK.

Technical Advisors 155

Technical Advisors Scale Sales Hiring Sales Recruiting 155

Sales Hacker

AUGUST 18, 2020

And so I quickly raised my hand and said this is an awesome opportunity for me to get sales leadership experience, but also get the expat experience, which at that time I looked at as something incredibly valuable for me. So I found myself in London, a one of one employee introducing this new brand to advertising agencies in Europe.

Subscription 106

Subscription Payment Features Scale Underperforming Technical Team 106

OPEXEngine

NOVEMBER 11, 2020

This made it hard to chart a clear course: Jebbit’s message to the market was a bit too broad, causing Sales to bring in customers across a range of personas, prompting CS to invest extra resources to keep a wide variety of customers engaged.”. Engagement: How do they interact with your brand? Get it done faster.

Startup 91

Startup Scale Systems Review Technical Review 91

Hull

JANUARY 22, 2019

These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. Someone had to define the brand. Brianne Kimmel made the move from marketing through growth to advising and investing. What’s happened is marketers have adopted “growth” and “growth hacking” and applied it to marketing.

SaaS Payments 77

SaaS Payments Technical Advisors Engineering Payment Solutions 77

Teamgate

JANUARY 14, 2019

My journey started working with well-known brands such as VISA and TomTom, and since 2014 I started gradually moving to the world of startups and scaleups. Working in-house for known brands is somewhat easier as the messaging and legend are already there (half the job is done!). This can be somewhat one-dimensional over the long term.

Interviewing 81

Interviewing Startup Technical Review Technical Advisors 81

Sales Hacker

JULY 21, 2020

Businesses run on documents, Conga is changing the way the world works by modernizing, streamlining, and automating your documents, contracts, and processes to make it easier to do business. Then that advice turned into, “Let me take a look,” and, “Let me take a look,” into, “Can I invest?”

Outsourcing Services 72

Outsourcing Services Scale Outsourced Development Technical Review 72