Neil Patel

MARCH 25, 2021

In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent. Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. Use Content Marketing.

Social Media 129

Social Media Marketing Advertising Branding 129

Neil Patel

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Blogs allow customers to build trust and relationships with brands.

Social Media 145

Social Media Strategy Marketing Business 145

Baremetrics

OCTOBER 10, 2021

Inbound marketing is the process of getting potential clients to find your company. Both of these tasks can rely on content marketing , for example events, podcasts, blogs, and social media posts. Whatever marketing strategy you choose, use Baremetrics to monitor your sales data. Table of Contents.

Payments 98

Payments Payment Methods Payment Solutions Marketing 98

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Strategy 96

Strategy Marketing Scale Software Review 96

Unbounce

JUNE 15, 2023

But while AI is helping us turn on the lights by shouting and making it easier to find a cool disco to boogie with friends, SEOs and content marketers could have a tough time adapting to the rapid changes. But this change might not be so great for marketers. How do we—as marketers—get that organic juice back?

Artificial Intelligence 98

Artificial Intelligence AI Search AI ChatGPT 98

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. SaaS go-to-market plans can be used in several use cases.

Strategy 91

Strategy Marketing SaaS Customer Lifetime Value 91

Neil Patel

JUNE 23, 2020

But how do you market it? Sure you can use tools like Ubersuggest to help you out, but what do you do if you need step-by-step instructions from the very beginning… especially if you have little-to-no marketing experience? Over the next 4 weeks, I am going to teach you how to market an e-commerce website.

Marketing 145

Marketing Social Media B2C Scale 145

SaaStr

JANUARY 7, 2021

Whether it was our interview with Podium’s Eric Rea on how he scaled with a team outside the Bay Area before it was really considered an option, or TripAction’s Megan Eisenberg on how to prioritize trade-offs in marketing without sacrificing pipeline, we’ve covered the gambit of relevant topics throughout the year. .

Scale 236

Scale Sales Hiring Scaling B2B 236

User Pilot

NOVEMBER 24, 2023

TL;DR Customer acquisition attracts and converts new customers through marketing and sales efforts to expand the customer base and drive revenue growth. Acquisition is mostly done through marketing efforts outside of the app. The market share is low. For example, content marketing plays a pivotal role in this approach.

Acquisition 100

Acquisition Retention Customer Lifetime Value Churn 100

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Underperforming Technical Team 145

Underperforming Technical Team Strategy Development Payment Methods 145

Outseta

JANUARY 9, 2019

Forte fees represent payment processing costs associated with one of the payment gateways we support, Forte Payment systems. We invested about $3,000 in marketing, the majority of which was related to paid customer acquisition experiments we ran with Linkedin, Twitter, and Google Ads. Like content marketing.

Content Marketing 40

Content Marketing SaaS Payments Payment Methods Payment Services 40

SaaStock

JANUARY 25, 2019

Its focus is on helping companies handle financial routine and streamlining processes related to accounting, banks, stock, and electronic invoicing, among others. RD Station is an inbound marketing platform targeted at small and medium-size businesses. The company has created SIMM, an analytics platform containing rich market data.

SaaS Payments 257

SaaS Payments Payment Solutions Payment Methods Payments 257

Neil Patel

NOVEMBER 7, 2020

Now that’s where the best email marketing companies come in. These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. The 5 Top Email Marketing Companies in The World. 1 Neil Patel Digital – Best For Email Content. . #1

Software Review 102

Software Review Marketing Technical Review Outsourced Development 102

ProfitWell

JUNE 3, 2020

It’s especially important for subscription-based businesses. Every new lead carries the potential for recurring revenue. With content. But not just any content—content that is designed for customers in your niche. Why is content important for subscription-based businesses? More business opportunities.

Subscription 64

Subscription Payment Features Social Media Business 64

Neil Patel

MARCH 1, 2021

The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. When we outline precisely what a customer will get and at what price, we can market and sell this “product” many times. Marketing/B2B Solutions.

Scale 141

Scale Payment Features Consulting Pricing 141

Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. Buffer’s mission is to empower their customers to build their brand and engage their audience on social media. Click To Tweet.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

Neil Patel

JANUARY 24, 2023

I get this question a lot: “How do I measure content marketing success?” It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective.

Content Marketing 120

Content Marketing Metrics Payment Methods Marketing 120

Totango

AUGUST 25, 2022

It increases customer satisfaction and loyalty, driving higher subscription renewal rates, reduced churn, and more sales from upsells and referrals. Customer engagement can occur at any point in your customer journey where clients interact with your brand – before or after purchase.

Engagement 96

Engagement Strategy SaaS Scale 96

User Pilot

MARCH 6, 2024

We also explain: How product funnel differs from marketing and sales funnels. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages. There are multiple product and marketing metrics to track at each stage of the funnel. Its different stages.

Social Media 93

Social Media Sales Funnel Acquisition Retention 93

Neil Patel

APRIL 9, 2021

As a business or marketing professional, when consumer habits change , you must pay attention. Perhaps nothing is changing more rapidly or drastically than how people consume video content. VOD enables you to deliver on-demand content to users, which is incredibly popular among consumers. Subscription Video on Demand (SVOD).

Payments 104

Payments Payment Methods Advertising Payment Services 104

Buffer Resources

NOVEMBER 7, 2023

Kat Boogaard ’s journey into freelance writing isn’t all that unique: She was working full-time in marketing but yearned for more flexibility, creativity, and control in her work.   What specific strategies or marketing techniques did you employ to attract your first customers or clients?

Scale 109

Scale Scaling Payment Solutions Payment Services 109

Neil Patel

AUGUST 28, 2020

The main ones being: SEO-optimized content marketing Voice SEO Link building, Local SEO, and eCommerce SEO. You want to attract this set of people, educate them with engaging content , and pull them into your sales funnels. In this case, you’ll need an agency with expertise in SEO-optimized content marketing.

Outsourcing Services 144

Outsourcing Services Sales Hiring Outsourced Development Company Culture 144

ProfitWell

SEPTEMBER 25, 2019

He asks: How do podcasts and video marketing impact growth? The thing is, podcasts and video cost money and take a bit of a financial leap of faith, not unlike the content marketing leap of faith made over a decade ago. To see if podcast and video marketing are worth the investment, we took a look at the data from 2.4

Marketing 45

Marketing B2C Acquisition Content Marketing 45

Neil Patel

JUNE 15, 2021

If you answered yes—and, let’s face it, all marketers are looking for new audiences—then you’ve come to the right place. The platform offers marketers a unique opportunity to further brand recognition and grow their follower base in a somewhat unconventional form. The platform has over 400,000 paying subscribers ($4.99

Payments 144

Payments Payment Methods Advertising Payment Services 144

User Pilot

JULY 4, 2023

Reasons for seeking out Typeform alternatives vary from pricing concerns to the need for better branding options, more payment integrations, greater ease of use, etc. SurveyMonkey offers extensive customization and branding options. Outgrow goes beyond form building to deliver a content marketing platform.

Payments 82

Payments Payment Methods SaaS Payments Payment Solutions 82

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Neil Patel

APRIL 13, 2021

Every day, these creators promote brands across social media, talk up great products, and directly influence how people spend their hard-earned money. In fact, according to Mediakix, 61 percent of marketers struggle to find the best influencers for their campaigns. Why You Should Use Influencers in Your Marketing Strategy.

Marketplace as a Service 124

Marketplace as a Service Engagement Social Media Sales Recruiting 124

Unbounce

AUGUST 13, 2019

For SaaS marketers, volume is the name of the game. We marketers know that acquisition is a whole lot easier when you create compelling content that gets people interested in your product. How Can Resource-Strapped SaaS Marketers Put Lead Gen Content to Work? Just ask Taylor. We have a small creative team.

SaaS 111

SaaS Acquisition Content Marketing Benchmarks 111

Buffer Resources

OCTOBER 11, 2023

But with Meta’s new verification subscription and X Premium , getting the social stamp of approval requires a lot less by way of expertise (if you’re willing to spend a bit of money every month, that is).   We have several articles that take a deep dive into the world of personal brand building and growing on LinkedIn.

Social Media 126

Social Media Branding AI Engagement 126

Neil Patel

JULY 30, 2021

The link is only a few characters long, it contains the NASA branding, and it’s clear where the link redirects to: Here’s another example. You can track who clicked your link to calculate the success of ad campaigns or content marketing strategies you’re running. From a marketing perspective, link shorteners are invaluable.

Social Media 134

Social Media Scale Mobile Branding 134

Baremetrics

MAY 18, 2021

Trying to balance multiple efforts for marketing, sales, and retention can be extremely challenging. When marketing a subscription business, you face even more challenges, like balancing retention and acquisition efforts, identifying new features that your customers are interested in, and working to maximize customer lifetime value.

SaaS Payments 100

SaaS Payments Customer Lifetime Value Payments SaaS 100

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. Loving our podcast content?

SMB 179

SMB Scale Startup Marketplace as a Service 179

Neil Patel

DECEMBER 19, 2022

Maybe you have a smaller budget or a team still learning about SEO marketing? Look, I’m just here to make things easier for you and your brand. Get the insights you need to create solid content. Ready for a more robust content marketing strategy? This budget-friendly SEO tool is comprehensive and easy to use.

Software 85

Software AI Search AI Mobile 85

How To Buy Saas

JULY 26, 2021

CoSchedule is the best startup tool because it’s an all-in-one marketing tool that helps your team manage your content marketing calendar, social media shares, overall marketing strategy, and projects with one tool. 5 Best Marketing Tools For Startups List of the Best Marketing Tools for startups.

Payment Methods 52

Payment Methods Startup Payment Solutions Payments 52

ChurnZero

SEPTEMBER 23, 2022

This is a guest article by Andrew Brown , content marketing manager, Northpass. . Between 2017 and 2022, the venture capital & principal trading market in the US grew at an annualized rate of more than 11%. Gone are the days when a fancy marketing campaign or flashy product was enough to stay in business. .

Education 98

Education Customer Success Venture Capital Churn 98

User Pilot

JUNE 30, 2023

Which is the best AI writing assistant available for marketing and customer success teams in 2023? Plenty of AI copywriting tools are in the market (and by the time I finish writing this article, there will probably be more) and each of them could be a good choice depending on your needs or budget. Wordplay AI writing app.

AI Search 98

AI Search AI Payment Solutions ChatGPT 98