Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Branding 143

Branding Scale Social Media SaaS 143

Buffer Resources

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. In this article, I will walk through three steps to use LinkedIn to build your personal brand with advice from me and others who have found success using it.

Branding 115

Branding Social Media Interviewing Engagement 115

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. Step 5: Unleash the Potential of Skincare Content Marketing. That’s the key.

Branding 138

Branding Marketing Social Media Technical Review 138

Buffer Resources

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot. Naturally, I put it to the experts.

Branding 89

Branding Social Media Consulting Content Marketing 89

Tom Tunguz

JANUARY 17, 2017

It reminds me of great customer support tools that provide all the context you need to engage. I imagine SaaS startups prefer chat to commenting in their content marketing efforts because the startup can exert tighter control over the prospect’s experience compared to a commenting platform.

Content Marketing 100

Content Marketing Scale Marketing Startup 100

Buffer Resources

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Interview them. Listen intently.

B2B 112

B2B Technical Advisors SaaS Payments Underperforming Technical Team 112

Inturact

SEPTEMBER 19, 2018

You know that content is king for creating a loyal and engaged customer base. But businesses sometimes find that content marketing is just as challenging as marketing the product that the content is designed to sell.

Content Marketing 62

Content Marketing Marketing Strategy Branding 62

Neil Patel

APRIL 13, 2021

Every day, these creators promote brands across social media, talk up great products, and directly influence how people spend their hard-earned money. If you find an influencer you’re happy with, you can hire them to create content, promote your brand and, well, influence people to buy your products. Influencers are everywhere.

Marketplace as a Service 124

Marketplace as a Service Engagement Social Media Sales Recruiting 124

Intercom, Inc.

JULY 29, 2020

The notion of storytelling has pervaded the marketing world as of late. Companies work to unlock the story of their brand , to tell the story of their target customers, use data to tell stories about their industry or provide further insights. They engage our imagination, they can inspire us to, they reveal morals and promote values.

Content Marketing 271

Content Marketing Branding Engagement Trends 271

OpenView Labs

JULY 6, 2021

The buyer uses Google to reach third-party vendor sites to collect basic information and understand market landscape.” For those without a large, well-known brand presence: If you’re not discovered when the buyer or researcher is collecting basic information to solve their problems, you likely won’t come up later in the journey.

Content Marketing 95

Content Marketing Revenue Strategy Marketing 95

Tom Tunguz

NOVEMBER 7, 2013

In almost every industry, startups and venture capital included, content marketing has become an essential tool for growth. But I’ve come to believe that to be successful, content marketing must further a business goal like increasing marketing qualified leads, brand building, or recruiting.

Content Marketing 119

Content Marketing Engineering Marketing Software Review 119

Sales Hacker

APRIL 9, 2020

90 million senior-level professionals and 63 million decision makers now use LinkedIn, yet only 1% of LinkedIn users share content on a regular basis. Clearly, they don’t have a solid LinkedIn engagement strategy. But here’s the thing… Unlike other platforms, LinkedIn isn’t saturated with content. Let’s see how.

Engagement 79

Engagement Social Media Leadership Technical Review 79

How To Buy Saas

JULY 8, 2023

In the world of software, the growth and success of a company are often determined by its ability to establish a strong brand. SaaS companies rely on their brand reputation to attract and retain customers, maintain customer loyalty, and stay ahead of the competition. However, building a strong SaaS brand is no easy feat.

Branding 40

Branding Sales Hiring Social Media Marketplace as a Service 40

Tom Tunguz

AUGUST 18, 2013

For bloggers and content marketers, choosing the right content syndication tools to distribute posts is critical to developing an audience. The author/marketer must balance four attributes: distribution, measurement, retention and brand. Poor : limited engagement stats. Content Hubs. Distribution.

Content Marketing 100

Content Marketing Social Media Strategy Marketing 100

Unbounce

JUNE 18, 2019

Instead of creating just one landing page in a Hail Mary attempt to target prospects, they broke down their services into several highly targeted pages: one for brides, for grooms, their registry, their branded partnerships—you name it. Then there’s Taylor Loren, Head of Content Marketing at Later. The result? And Aditya Bagri?

Branding 111

Branding Sales Hiring Underperforming Technical Team Acquisition 111

Backlinkfy

SEPTEMBER 30, 2019

Engagement, Interesting Content Marketing Cases You have probably already acknowledged that social media presence is what every business needs. Investing in this marketing channel is popular for a reason. Takeovers can give your account a new voice and motivate your followers to engage.

Content Marketing 53

Content Marketing Social Media Marketing Business 53

User Pilot

NOVEMBER 2, 2023

Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Search Engine Optimization (SEO) allows companies to reach more users with their content. They allow companies to reach broad audiences and increase brand awareness.

Strategy 102

Strategy Marketing Social Media AI Search 102

The Marketing & Growth Hacking Publication

MARCH 13, 2019

Your Content Marketing Business Model … The Choices You Have! Content Marketing Business Models are often misunderstood to be either Content Marketing strategy plans or Content Creation plans. Let’s see the ways this can be done … 2 Content Marketing Models based on your knowing?—?or

Business Model 40

Business Model Content Marketing Payment Methods Payments 40

User Pilot

FEBRUARY 25, 2024

Analyzing user behavior can help you understand how users perceive your product and brand. Companies are going beyond product marketing and investing in content marketing to deliver value to users. 60% of consumers say they’ve purchased from a particular brand solely based on its services.

SaaS Payments 104

SaaS Payments Trends Payment Solutions Payment Methods 104

Buffer Resources

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Interview them. Listen intently.

B2B 55

B2B Technical Advisors SaaS Payments Underperforming Technical Team 55

User Pilot

MARCH 29, 2024

You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Repair tips for top-of-the-funnel leaks: Identify your best marketing channels with web analytics tools. Use social proof to build brand authority.

Scale 103

Scale Sales Funnel Onboarding Retention 103

Neil Patel

NOVEMBER 1, 2021

The content they produce is typically original and may be shared for money, audience building, brand awareness, or just as a way to share their talents online. For example, “Insta poets,” bloggers, and newsletter writers are typically seen as content creators. Content creators develop content marketing strategies.

Social Media 139

Social Media Content Marketing Payment Features Technical Review 139

How SaaS Works

OCTOBER 15, 2019

Introduction Content marketing combined with search engine optimization (SEO) sits at the top of the list of effective ways to generate leads for today’s best SaaS companies. Anyone can create content, but not many are actually good at it. We figured out how to create content our target users not only wanted but often needed.

Content Marketing 45

Content Marketing Marketing SaaS Scale 45

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems.

B2B 144

B2B Strategy B2C Content Marketing 144

The Marketing & Growth Hacking Publication

FEBRUARY 11, 2019

Leonardo da Vinci You don’t even need to be a 5-year-old to not understand what content marketing really entails. It certainly is a vast and complex branch of marketing. But it is one that has been around for as long as marketing itself. So what is content marketing as a 5-year-old would understand it?

Content Marketing 40

Content Marketing Growth Hacking Marketing Social Media 40

User Pilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. TL;DR A customer acquisition strategy is a comprehensive plan for attracting, engaging, and converting new customers into paying users. Book a demo now to begin.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

The Marketing & Growth Hacking Publication

FEBRUARY 17, 2019

What I always tell brands during our first session. But the one point they all failed was about their content marketing strategy. You have a shoe brand? Create an Instagram and do pictures of the product in situation that matches the identity of the brand. They all believe in it. All had great ideas.

Content Marketing 40

Content Marketing Marketing Sales Hiring Social Media 40

The Marketing & Growth Hacking Publication

MARCH 15, 2019

Tracking your content marketing performance isn’t as easy as simply measuring your ROI. By its very nature, content marketing demands time, effort and consistency. But, after years of measuring (near enough) every stat on the web, I’ve boiled my content marketing metrics down to the handful on this list.

Content Marketing 40

Content Marketing Metrics Marketing Growth Hacking 40

The Marketing & Growth Hacking Publication

FEBRUARY 22, 2019

Can we all agree that content marketing is getting a bit out of control? At last count, a Google search of “types of formats of content marketing” yielded upwards of 105 types of content. Google likes blogging as a content marketing strategy (it’s true). © Mathias De Wilde | storychief.io

Content Marketing 40

Content Marketing Strategy Marketing Growth Hacking 40

Buffer Resources

APRIL 22, 2024

For businesses and solopreneurs, building a community like this generates opportunities to cultivate a dedicated space to engage directly with clients, offer support, and gather feedback. Posting from a personal account yields stronger results (better reach and more engagement) than posting from a business page.

Social Media 94

Social Media Scale Growth Hacking Headcount 94

Neil Patel

DECEMBER 8, 2021

No matter what your brand is about and what you’re trying to sell or convert, you can create a site with great content. Content refers to everything you create on your website for the visitors’ consumption, including written pieces, videos, images, and more. Basically, if it’s on your site, it’s content.

Social Media 136

Social Media Content Marketing Entertainment Branding 136

Buffer Resources

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.    Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. billion in the U.S.

Social Media 109

Social Media Marketing Software Review Branding 109

User Pilot

MARCH 21, 2024

But what strategies can you follow to boost product engagement at every stage of their journey? Adoption stage : Guiding users to integrate the product into their routines, personalizing the experience for deeper engagement. Introducing additional features to re-engage users who adopted the core product.

Strategy 104

Strategy Software Review Social Media Engagement 104

User Pilot

FEBRUARY 25, 2024

Marketing funnels attract and engage, using metrics like visitors and click-through rates to track narrowing interest and effectiveness. Marketing funnel The marketing funnel is about attracting and engaging potential customers with your brand. Core metrics for marketing funnel.

Sales Funnel 103

Sales Funnel Metrics User Experience Branding 103

Buffer Resources

FEBRUARY 14, 2024

  Each Tuesday, listeners can expect a mix of the latest social media news and engaging discussions with industry leaders to provide inspiration and practical advice. Hosted by seasoned marketing expert Coco Mocoe , each episode explores the latest in marketing, pop culture, and internet trends.

Social Media 95

Social Media Entertainment Entrepreneurship Interviewing 95

User Pilot

NOVEMBER 24, 2023

TL;DR Customer acquisition attracts and converts new customers through marketing and sales efforts to expand the customer base and drive revenue growth. Customer retention keeps existing customers interested and engaged to ensure their ongoing loyalty and repeat business. What is customer retention?

Acquisition 101

Acquisition Retention Customer Lifetime Value Churn 101

Neil Patel

JANUARY 31, 2022

E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing? Not quite.

Payment Methods 107

Payment Methods Social Media Marketing Software Review 107