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How to Effectively Use Memes in Your Content Marketing

Neil Patel

Memes, a term coined by evolutionary biologist Richard Dawkins in 1976 to describe how ideas replicate, mutate, and evolve, are a way to carry a shared idea or trend to engage a target group. Memes are all about creating engagement and community by communicating something that everyone in your circle understands. million followers.

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Top 6 Tips for a Successful SaaS Customer Engagement Strategy

Totango

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. In this article, we’ll offer some tips for a winning customer engagement SaaS strategy. Next, we’ll share six keys to effective SaaS customer engagement.

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What Are Influencer Engagement Marketplaces (and How to Use Them)

Neil Patel

Every day, these creators promote brands across social media, talk up great products, and directly influence how people spend their hard-earned money. If you find an influencer you’re happy with, you can hire them to create content, promote your brand and, well, influence people to buy your products. Influencers are everywhere.

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What’s the Difference Between a Content Creator and an Influencer?

Neil Patel

The content they produce is typically original and may be shared for money, audience building, brand awareness, or just as a way to share their talents online. For example, “Insta poets,” bloggers, and newsletter writers are typically seen as content creators. Content creators develop content marketing strategies.

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How I Built a Performant and Measurable Content Marketing Engine

Tom Tunguz

In almost every industry, startups and venture capital included, content marketing has become an essential tool for growth. But I’ve come to believe that to be successful, content marketing must further a business goal like increasing marketing qualified leads, brand building, or recruiting.

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Subscription marketing 101: your ultimate guide to marketing subscriptions

ProfitWell

The subscription business model has seen an immense rise in popularity in recent years, and with good reason. The subscription-based economy grew 350% between 2012 and 2019, and subscription businesses grew revenues about five times faster than S&P 500 company revenues during that time. What is subscription marketing?

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SaaS Content Marketing Case Studies: Initial State, HubSpot, Basecamp

How SaaS Works

Introduction Content marketing combined with search engine optimization (SEO) sits at the top of the list of effective ways to generate leads for today’s best SaaS companies. Anyone can create content, but not many are actually good at it. We figured out how to create content our target users not only wanted but often needed.