Tom Tunguz

AUGUST 18, 2013

For bloggers and content marketers, choosing the right content syndication tools to distribute posts is critical to developing an audience. The author/marketer must balance four attributes: distribution, measurement, retention and brand. Table 1: Balancing Syndication Tools Attributes. Distribution. Measurement.

Content Marketing 100

Content Marketing Social Media Strategy Marketing 100

User Pilot

NOVEMBER 2, 2023

Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Search Engine Optimization (SEO) allows companies to reach more users with their content. They allow companies to reach broad audiences and increase brand awareness.

Strategy 102

Strategy Marketing Social Media AI Search 102

How To Buy Saas

JULY 8, 2023

In the world of software, the growth and success of a company are often determined by its ability to establish a strong brand. SaaS companies rely on their brand reputation to attract and retain customers, maintain customer loyalty, and stay ahead of the competition. However, building a strong SaaS brand is no easy feat.

Branding 40

Branding Sales Hiring Social Media Marketplace as a Service 40

Sales Hacker

FEBRUARY 5, 2019

We’re searching for a whip-smart, energetic, and extremely organized Content Marketing Manager to join our team and fill a crucial gap in our growing team. Why You’ll Love it: You’ll learn an incredible amount about sales and marketing, and you’ll work on creating amazing content with the best minds in the sales world.

Content Marketing 50

Content Marketing Management Marketing Sales 50

SaaStr

JULY 6, 2022

So how can you break into the market successfully? Front is a communication hub that helps teams work better with customers. The app connects all communication channels (social media, email, live chat, etc.) A weak point they found was communication, particularly with email. And so, the idea for Front was born.

Enterprise 204

Enterprise Sales Hiring Social Media Communication 204

The Marketing & Growth Hacking Publication

MARCH 13, 2019

Your Content Marketing Business Model … The Choices You Have! Content Marketing Business Models are often misunderstood to be either Content Marketing strategy plans or Content Creation plans. Let’s see the ways this can be done … 2 Content Marketing Models based on your knowing?—?or

Business Model 40

Business Model Content Marketing Payment Methods Payments 40

Backlinkfy

SEPTEMBER 30, 2019

Engagement, Interesting Content Marketing Cases You have probably already acknowledged that social media presence is what every business needs. Investing in this marketing channel is popular for a reason. Social media can help you build a community that will support you and promote your business’s worth.

Content Marketing 53

Content Marketing Social Media Marketing Business 53

User Pilot

FEBRUARY 25, 2024

Analyzing user behavior can help you understand how users perceive your product and brand. Companies are going beyond product marketing and investing in content marketing to deliver value to users. 60% of consumers say they’ve purchased from a particular brand solely based on its services.

SaaS Payments 104

SaaS Payments Trends Payment Solutions Payment Methods 104

The Marketing & Growth Hacking Publication

FEBRUARY 22, 2019

Can we all agree that content marketing is getting a bit out of control? At last count, a Google search of “types of formats of content marketing” yielded upwards of 105 types of content. Google likes blogging as a content marketing strategy (it’s true). © Mathias De Wilde | storychief.io

Content Marketing 40

Content Marketing Strategy Marketing Growth Hacking 40

Neil Patel

NOVEMBER 1, 2021

The content they produce is typically original and may be shared for money, audience building, brand awareness, or just as a way to share their talents online. For example, “Insta poets,” bloggers, and newsletter writers are typically seen as content creators. Content creators develop content marketing strategies.

Social Media 139

Social Media Content Marketing Payment Features Technical Review 139

User Pilot

JANUARY 22, 2024

Define your marketing objectives : What do you want to achieve with your product marketing efforts? Whether that is brand awareness, lead generation, or sales, your chosen framework should align with the objective. How much money, time, and manpower can you dedicate to your product marketing efforts?

Product Marketing 102

Product Marketing Marketing Social Media Scale 102

Unbounce

NOVEMBER 14, 2021

With this info, you’ll be able to keep these factors in mind as you design your digital marketing campaigns: The platforms your customers use to look at marketing content. The language you should use in your marketing communications to make your customer feel understood. Content marketing.

Social Media 131

Social Media Content Marketing Branding Education 131

User Pilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Ensure the content is of good quality, competitive, and addresses your target audience’s needs. To get quicker results, you’ll need to leverage paid marketing.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. But this list is a great place to start.

Social Media 145

Social Media Marketing Advertising Content Marketing 145

Neil Patel

AUGUST 11, 2020

Knowing these things helps you communicate what you wish to get out of the project. Example #1 : Pretend you want to hire an agency to help you develop a content marketing system. Now, you can actively look for digital marketing agencies that are willing to coach you through it. Which… is fine if you’re on a budget.

Marketing 144

Marketing Web Development Web Developers Social Media 144

User Pilot

FEBRUARY 25, 2024

Marketing funnel The marketing funnel is about attracting and engaging potential customers with your brand. Core metrics for marketing funnel. Understanding the essential stages of a funnel is key to guiding potential customers from first hearing about your brand to becoming loyal supporters.

Sales Funnel 103

Sales Funnel Metrics User Experience Branding 103

Outseta

JANUARY 9, 2019

Marketing Strategy and Results With the exception of about $2,000 spent testing paid online advertising, we’ve focused our marketing efforts over the last two years entirely on “free” channels. Like content marketing. I view content marketing as an investment in our brand.

Content Marketing 40

Content Marketing SaaS Payments Payment Methods Payment Services 40

Intercom, Inc.

FEBRUARY 17, 2022

Business-to-business communications haven’t exactly been known for their glitz and glam, let’s face it – a lot of times, it’s a veritable festival of… meh. Mojo, he says, can be a valuable differentiator in your marketing, and that, in this day and age, is something very much worth fighting for. We know brands with mojo.

Content Marketing 209

Content Marketing Marketing B2B Branding 209

Neil Patel

DECEMBER 5, 2022

Planning helps you commit to communicating with your audience. Your audience wants to hear from your content to take their next informed steps. You don’t want to negatively impact your brand by failing to post regularly because of writer’s block. It’ll cost you both organic traffic and brand awareness. Conclusion.

AI Search 80

AI Search AI Content Marketing Mobile 80

User Pilot

OCTOBER 6, 2023

TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase. As a marketer, your job is to deliver value through in-app communication and sales-enablement content to address specific objections.

B2B 105

B2B Development Team Review Software Review Marketing 105

Neil Patel

APRIL 7, 2021

The book delves into a new approach for occupying a position in a consumer’s mind, one that mirrors a brand’s strengths and weaknesses, in addition to those of its competition. A brand legend in his own time, Al Reis is credited with retuning the idea of positioning to the marketing mainstream. Hacking Growth.

Marketing 128

Marketing Underperforming Technical Team Growth Hacking Social Media 128

Neil Patel

DECEMBER 3, 2021

As well, if industry terms change or a new term is introduced, a subject matter expert should be aware of these changes and update your content accordingly. Streamline Content Creation. Subject matter experts can go a long way in improving efficiencies in your content marketing strategy. We can help.

Social Media 127

Social Media Content Marketing Advertising Strategy 127

Neil Patel

JANUARY 5, 2022

Although often a separate degree or area of concentration, public relations is sometimes a course within the marketing degree track because the two are interrelated. You will learn more about how brands are perceived by people and how to keep up that reputation. Communications. 7 Best Marketing Schools and Degree Programs.

Marketing 114

Marketing Social Media Artificial Intelligence Advertising 114

SaaStr

AUGUST 29, 2022

The Power of Content: Lessons from Uber, Gainsight, and Monte Carlo on Driving Growth through Storytelling : It’s no secret: in our digital world, content marketing is critical to the success of any business.

Scale 235

Scale Sales Hiring Marketplace as a Service B2B 235

Neil Patel

JANUARY 24, 2023

I get this question a lot: “How do I measure content marketing success?” It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective.

Content Marketing 120

Content Marketing Metrics Payment Methods Marketing 120

Neil Patel

DECEMBER 14, 2020

Content needs to be updated regularly, to meet search engine optimization standards and your online marketing goals. Make sure it’s performing well, to get the most out of your content. What is a Content Audit? Are you trying to up your content marketing game? Content Audit Tools.

Technical Review 144

Technical Review Content Marketing Social Media Engineering 144

Neil Patel

OCTOBER 13, 2021

Seventy-seven percent will choose a brand over a competitor after a positive social media experience. Position your brand as the go-to industry expert: Use content marketing to answer your prospect’s most pressing questions and lead them down your marketing funnel. What is social selling?

B2B 135

B2B Social Media Sales Underperforming Technical Team 135

Neil Patel

JULY 28, 2021

Step #1: Define Your Goals for Your Content Strategy. Great content is created for a specific purpose , and this purpose needs to be clearly defined. Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether.

Strategy 141

Strategy Development Social Media Sales Funnel 141

Totango

JUNE 8, 2021

KR: We tend to leverage a lot of the data to meet people where they are in the journey and trickle in other content – whether it’s video articles, training, content marketing material, etc. How do you balance emailing too much when considering other communication initiatives? along the way to engage them.

Scale 117

Scale Scaling Technical Review Systems Review 117

Neil Patel

AUGUST 28, 2020

The main ones being: SEO-optimized content marketing Voice SEO Link building, Local SEO, and eCommerce SEO. You want to attract this set of people, educate them with engaging content , and pull them into your sales funnels. In this case, you’ll need an agency with expertise in SEO-optimized content marketing.

Outsourcing Services 144

Outsourcing Services Sales Hiring Outsourced Development Company Culture 144

SaaStr

JANUARY 7, 2021

SaaStr 317: How To Encourage, Grow and Track Word of Mouth Marketing, How The Rise of Product-Led Growth Changes The Structure of Sales and Marketing & The Biggest Takeaways on Paid vs Organic Marketing From Seeing The Hyper-Growth @ Slack with Rachel Hepworth, VP Marketing @ Pilot.

Scale 236

Scale Sales Hiring Scaling B2B 236

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Once customer meets brand, it’s like connecting with an old friend on Facebook. Use it as your base to speed up the process, and then add in the brand voice during editing. I hardly do.

AI Search 144

AI Search Trends Artificial Intelligence AI 144

User Pilot

MARCH 21, 2024

This cycle involves many stages, each leading to a strong, lasting relationship between customers and the brand. Understanding and optimizing the customer lifecycle helps you offer a delightful experience that builds brand loyalty and drives product growth. Why is customer lifecycle management important? Userpilot ’s demo page.

Strategy 104

Strategy Software Review Social Media Engagement 104

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies.

Strategy 145

Strategy Marketing Social Media Underperforming Technical Team 145

Neil Patel

JANUARY 2, 2021

Some of us in that marketing automation companies are: Neil Patel Digital – Best for Content Marketing Automation LeadMD – Best for Tech Stack Integration CS2 Marketing – Best for On-call Marketing Operations Bluewolf – Best for Salesforce Automation Perkuto – Best for Marketo Automation.

Scale 145

Scale Marketing Sales Hiring Content Marketing 145

Neil Patel

DECEMBER 1, 2021

Measure Your Content Marketing Performance. Content marketing is a powerful way to reach your target audience and convert them into customers. The reports can be designed to clearly show all the essential metrics you need to gauge the performance of your content marketing campaigns.

Data 114

Data Social Media Marketing Content Marketing 114

Neil Patel

FEBRUARY 25, 2021

Chances are, your brand has data scientists and operations professionals on the team, and while they do their best to collaborate, they each have their own areas of expertise. MLOps helps businesses improve communication and avoid bottlenecks and costly errors. MLOps does this, not for content, but for communication.

Machine Learning 114

Machine Learning Artificial Intelligence DevOps as a Service Marketing 114