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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

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7 Tips for Your Next Big B2B Brand Campaign from Front SVP, Global Marketing, Jon Borgese

SaaStr

B2B marketing has a reputation for being more performance-oriented than brand-oriented. But I think that’s unfair — B2B is just as concerned with brand, but generally speaking, lacks the same level of creativity when compared to the B2C world. And beyond your brand campaign, this is critical to your business more broadly. .

B2B 274
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How Technology Affects Communication

Neil Patel

For better or worse, technology affects communication because it is a part of our everyday lives. From a business perspective, you could argue that technology communication is beneficial. From a business perspective, you could argue that technology communication is beneficial. How Has Technology Affected Communication?

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The Rise of LinkedIn as a Core Communications Platform

SaaStr

You have to reinforce your brand more on LinkedIn. Be where the most folks that matter see positive things about your brand. The post The Rise of LinkedIn as a Core Communications Platform appeared first on SaaStr. It’s (obviously) OK to be more commercial on LinkedIn. Use it for that, and your strategy may evolve.

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Building Product to Enhance Customer Support: The Key to Customer Retention in an E-commerce Business

Speaker: Bhavana Angadi, Senior Product Manager at Hopscotch (Demand & Growth) | Former Product Manager at Bigbasket

According to Microsoft's Global State of Customer Service 2019 report, “90% of respondents indicated that customer service is important to their choice of and loyalty to a brand.” In this webinar, Bhavana Angadi, Senior Product Manager at Hopscotch, will teach you: The right ways to communicate with your customer.

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How digital communication has changed the world of business forever

Trint

Since the introduction of the internet, digital communication in business has evolved rapidly. Social media influences Social media changed the face of modern-day business communication like nothing before it. Implementing a strong hashtag alongside your product will aid brand identity.

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How to Build a Consistent Brand Experience [+ Tips]

User Pilot

Wondering how to create a consistent brand experience to make a lasting impression of familiarity and trust? In a saturated SaaS world with tons of alternatives, a consistent brand experience can make you a recognizable brand. Maintaining core brand elements across various platforms to offer a familiar brand image.