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Who is Marty Cagan: Background, Books, Product Management Tips, and More

User Pilot

In many ways, he has shaped how successful products are built and how teams can be organized to work toward excellence. Cagan is also the author of the highly regarded books , “INSPIRED,” “EMPOWERED,” and “TRANSFORMED.” Let’s look at each of his books in detail. Marty Cagan is a popular name in the product management world.

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How to Perform A Product Feature Analysis

User Pilot

Extract feature development insights. Involve cross-functional collaboration with the sales team, product team, engineering, and other relevant stakeholders. Book a demo to see how Userpilot can transform your product analysis and help you drive growth. How to effectively analyze product features: Define your objective.

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What is User Engagement Analysis? Top 9 Metrics to Track

User Pilot

How do you conduct user engagement analysis? How do you use the insights to improve user engagement? We also look at a couple of analytics tools for analyzing user engagement. TL;DR User engagement is a measure of how active your users are inside the product and how good the product is at keeping them interested.

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25 Marketing Books You Should Be Reading

Neil Patel

A good way to learn from seasoned professionals is to check out some of the books they’ve written about different facets of marketing. If you’re on the hunt for a great marketing read that will stimulate you from start to finish, check out these 25 marketing books. It’s also available in audio format.

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Who is Lenny Rachitsky: Background, Newsletter, Podcast, and More

User Pilot

Before starting his own venture, Lenny worked in the product and engineering teams of companies like Airbnb and Neustar. Renowned for his tenure on Airbnb’s product team, Lenny’s professional journey truly began in 2010 when he served as the CEO of a budding startup named “Localmind.”

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SaaS App Click Tracking 101: How to Track User Engagement With Your WebApp

User Pilot

Click tracking is an essential method for uncovering weak spots in the product UX and the user flow by analyzing how users engage with your UI. You first have to understand the basics of click tracking and work with different tools that track in-app engagement. This can be a broken link, poor onboarding , confusing UX, etc.

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10 Customer Engagement Metrics Every SaaS Should Track To Measure Engagement

User Pilot

A key reason why customer engagement metrics are important to successful SaaS businesses. While customer acquisition is important, if you're unable to keep user engagement up, you've built a leaking house that will drown everyone in it! Measure engagement by feature usage to understand what brings the most value.