SaaStr

MARCH 31, 2020

My focus is SaaS and my job is to create a defensible go-to market moat, right? Within those founders who is a product technical founder? The more technical and product people kind of make sense. The issue is most I’d say technical product driven founders, is that they don’t see the value. ” But why?

Scale 131

Scale Scaling Sales Hiring Engineering 131

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What is product-led growth? What does PLG stand for in marketing?

Strategy 98

Strategy Marketing Scale Software Review 98

User Pilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job.

Customer Lifetime Value 98

Customer Lifetime Value Sales Funnel Onboarding Acquisition 98

User Pilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. What personalized customer retention strategies are open to you? Personalization strategies help improve customer value and boost loyal customers. Help customers gain full value from your product.

Customer Lifetime Value 98

Customer Lifetime Value Retention Marketing Scale 98

User Pilot

AUGUST 6, 2023

That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. Why is omnichannel customer experience important? Customers nowadays expect omnichannel customer experience when they deal with a business.

Investment 97

Investment Banking Social Media Customer Lifetime Value 97

SaaStr

OCTOBER 30, 2021

Gorgias is the leading contact center for e-commerce and it’s been a fun one to track at SaaS, from 1,000 to 3,000 to now 7,000 customers. Four years ago, after launching and failing my first startup I realized I had a lot to learn. I asked Aasif Osmany to share his learnings as a top-performing SMB VP of Sales, below.

Scale 261

Scale Sales Hiring Sales SMB 261

User Pilot

JANUARY 30, 2023

Product adoption is crucial for the success of SaaS companies because it secures users to be long-term customers. But what are some product adoption examples you can learn from? That's why we've compiled multiple examples of successful companies nailing product adoption across the entire user journey.

Technical Review 98

Technical Review Software Review Underperforming Technical Team Education 98

Baremetrics

FEBRUARY 3, 2021

Pricing your SaaS. These articles are good if you’re in the early stages of starting a SaaS company and can help you get off on the right foot. 5 SaaS Analytics Tools to Track & Grow Your Business. Pricing your SaaS. There are a lot of ways to price your SaaS. 5 Ways to Prevent Involuntary Churn in SaaS.

Sales Hiring 64

Sales Hiring SaaS Payments Payment Services Payments 64

User Pilot

JANUARY 27, 2023

The success of your product, the future of your company, and your future as a PM depend on paying customers. However, it would be naive to expect customers to part with their hard-earned cash without first trying out the product. As a SaaS product manager , how do you give users a chance to experience your product value?

SaaS Payments 98

SaaS Payments B2B SaaS Payment Solutions 98

Baremetrics

JANUARY 24, 2021

Anyone managing a SaaS or subscription business is aware of customer churn. This is when the good stuff starts to happen within a subscription business In this post I’m going to share the strategy and steps we followed to reduce our monthly customer churn by over 70%, and explain how we positioned Nudge Coach for efficient, long-term growth.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

User Pilot

MARCH 1, 2022

Looking for ways to bring back inactive users for your SaaS? In this article we’ll go over: how to define an inactive user -SaaS- (hint: it’s not just a user that hasn’t logged in). why segmentation and good customer service are key drivers of user engagement. But how do you define an inactive SaaS user?

Engagement 98

Engagement SaaS Social Media Churn 98

Baremetrics

AUGUST 30, 2021

Now why is that? Unfortunately, this also means that our guard is up even when it comes to being sold a product or service that can actually help us. However, understanding the psychology behind this phenomenon can help you improve not only your approach, but your entire campaign strategy. The first is scepticism.

Payment Methods 98

Payment Methods SaaS Payments Strategy Marketing 98

User Pilot

APRIL 20, 2023

Improving product adoption is a pivotal part of any product manager’s job. To help with this, we’re going to unpack exactly what adoption is, break down the product adoption process, and show you techniques for boosting the adoption rate. What is product adoption? Why is measuring product adoption important?

Customer Lifetime Value 95

Customer Lifetime Value Onboarding Retention Innovation 95

Intercom, Inc.

SEPTEMBER 26, 2018

In the world of recurring revenue, SaaS companies realize they need engaged customers if they are to grow a healthy, sustainable business. This is where having a solid customer engagement strategy comes in. This means crafting a message strategy that truly engages its recipients on a regular basis. Those days are over.

Engagement 202

Engagement Scale Software Review Communication 202

ProfitWell

DECEMBER 9, 2019

From the rise of SaaS to the sudden glut of subscription boxes, the subscription business model has never been more popular. Test your new subscription with a beta launch. Determine product-market fit. When you know where your company fits into the market, it helps you build products that potential customers actually need.

SaaS Payments 61

SaaS Payments Payment Services Subscription Payment Features 61

Casey Accidental

NOVEMBER 13, 2019

Founders have started reaching out asking for help converting their SAAS or SAAS-like business into a marketplace. Now, this story itself explains why many businesses fail to make the conversion to marketplace. Why is there a sudden demand of founders looking at this strategy? 1 Saturated Growth in SAAS.

Marketplace as a Service 106

Marketplace as a Service Business Model Business Underperforming Technical Team 106

Chart Mogul

DECEMBER 4, 2020

When Stripe was launched in 2010, dealing with payments online wasn’t a straightforward matter. This blog post was finished just before the announcement of Stripe Treasury program. The team has executed perfectly on a meticulously planned strategy and that makes their prospects for the future just as good.

Payment Methods 105

Payment Methods Payment Services Payments Payment Solutions 105

SaaStr

JUNE 10, 2020

Second, product market fit. Product market fit matters more than ever and technology is what’s going to get us out of this, the understanding of data and getting the insights and how fast we move in tech. We launched a podcast this week and really it’s around open for business. You need to be prepared to launch this.

Travel 181

Travel Marketing Scale Outsourcing Services 181

Chargify

SEPTEMBER 3, 2019

Many SaaS entrepreneurs don’t spend much time considering which billing software will fit their needs for the long-term. Entrepreneurs are usually smart to cut down on unnecessary overhead costs and avoid wasting any time getting their product launched. In this article, we’ll explain: Why SaaS billing gets so complex.

Payment Solutions 73

Payment Solutions Merchant Services SaaS Payments Payments 73

ProfitWell

MARCH 24, 2020

A subscription company is a business that sells their products on a scheduled time basis. The products that subscription businesses sell are usually consumables or licensed products that can only be used for a finite amount of time. So why the subscription business model? What is a subscription company? Accessibility.

Subscription 72

Subscription Payment Features Payment Methods Payments 72

User Pilot

MAY 13, 2021

Product intelligence is the magic that turns everyday products into smart machines. It’s what helps teams build great product experiences. From Alexa putting on your favorite tunes in the kitchen to Siri setting up your morning alarm, product intelligence is the bridge that connects people to products. Conclusion.

Underperforming Technical Team 52

Underperforming Technical Team Technical Review Social Media Software Review 52

User Pilot

JUNE 14, 2021

Are you looking to build a solid marketing automation strategy and don’t know where to start? In this article, I’ll cover what marketing automation is, how to set up an effective strategy for it, and go over some examples of how to use marketing automation at each stage of the user journey to drive product growth.

SaaS Payments 52

SaaS Payments Payment Solutions Strategy Payment Methods 52

User Pilot

APRIL 23, 2021

Without exception, all the SaaS businesses I’ve ever spoken with want to keep their churn rate down. That’s because retention and activation , not acquisition, are the main drivers of profitability in the SaaS world. It stands to reason when you think about how much time and money you spent building your product.

Churn 52

Churn SaaS Payments Payment Solutions Social Media 52

User Pilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. Why does retention management take so much time and effort? We have also asked experts from each department about their Customer Retention Strategy – so let’s dive in!

Retention 52

Retention Strategy Underperforming Technical Team Technical Review 52

Chart Mogul

SEPTEMBER 15, 2023

For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers. Subscriber or not, anyone who wants to increase their SaaS knowledge will benefit by reading the curated posts below. The library encompasses hours and hours of reading, listening, and viewing material.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

ProfitWell

OCTOBER 8, 2019

He'll be among a bunch of our friends in the space, like SurveyMonkey's Leela Srinivasan and SaaS coach Dan Martell. Main stage, day 1 How SaaS Companies Fail in Growth & Scale Growth is hard to get right, and the reality is: most companies will fail because of this. Details on his talks below. Yet there’s still hope.

Sales Recruiting 40

Sales Recruiting Scale Subscription Payment Features 40

User Pilot

AUGUST 23, 2021

Even if you’ve got a pretty good handle on user sentiment with your product, harnessing it to transform negativity into positivity can be challenging. That’s why we’re here to help with a step-by-step guide for identifying, analyzing, and converting detractors. So let’s jump right in! Also, in-app surveys (eg.

Software Review 98

Software Review Systems Review Scale Churn 98

ProfitWell

DECEMBER 6, 2019

Plus, the Product Marketing Alliance drops the Product Marketing Salary Survey. But after years of research and thinking about this problem at typeform.com and Notion , David decided to write a blog post explaining why this question is so hard to answer. If we fail, our customers will churn. Your mom has an ROI.

Scale 43

Scale CTO Hire Sales Hiring New CTO 43

SaaStr

JANUARY 10, 2020

In Today’s Episode We Discuss: * How Bob made his way into the world of SaaS and came to found Crossbeam. * What were the core mistakes that he made with RJ Metrics? * Does Bob agree with the notion that channel sales have completely died in the world of SaaS? Why is this? Loving our podcast content? What did he mean by this?

Sales Hiring 131

Sales Hiring Scale Outsourcing Services CTO Hire 131

Baremetrics

APRIL 3, 2019

We were using webinars to sell our own product. And we were failing miserably. We were working for our own side businesses and using webinars to sell our own products, but we were continually having issues with platforms like GoToWebinar, where they would freeze or crash on us. So, why weren’t people joining our webinars?

Engagement 51

Engagement Underperforming Technical Team Content Marketing Growth Hacking 51

How SaaS Works

OCTOBER 15, 2019

The How SaaS Works series simplifies the complex world of software-as-a-service (SaaS) into the practical fundamentals for anyone involved in SaaS. Introduction Content marketing combined with search engine optimization (SEO) sits at the top of the list of effective ways to generate leads for today’s best SaaS companies.

Content Marketing 45

Content Marketing Marketing SaaS Scale 45

SaaStr

JULY 25, 2021

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. And I met with Dev and I was telling him our business was doing very well and he asked me, “Why is it doing well?” Jyoti Bansal, Founder and CEO of harness.io

Sales Recruiting 246

Sales Recruiting Sales Hiring Scale VP of Engineering 246

ProfitWell

MARCH 24, 2020

A subscription company is a business that sells their products on a scheduled time basis. The products that subscription businesses sell are usually consumables or licensed products that can only be used for a finite amount of time. So why the subscription business model? What is a subscription company? Accessibility.

Subscription 40

Subscription Payment Features Payment Methods Payments 40

Chart Mogul

DECEMBER 4, 2020

When Stripe was launched in 2010, dealing with payments online wasn’t a straightforward matter. This blog post was finished just before the announcement of Stripe Treasury program. The team has executed perfectly on a meticulously planned strategy and that makes their prospects for the future just as good.

Payment Methods 52

Payment Methods Payment Services Payments Payment Solutions 52

Kellblog

DECEMBER 27, 2021

Net dollar retention becomes the top SaaS metric. By the way, if you look at this chart, you might argue that New Zealand, in the end, failed to keep the genie in the bottle. [7]. If nothing else, and since this is something of BI-focused blog, Covid has taught us a lot about How Charts Lie. See the big bump? Look at the scale.

Blockchain 142

Blockchain Technical Review Venture Capital Sales Hiring 142

Baremetrics

APRIL 3, 2019

We were using webinars to sell our own product. And we were failing miserably. We were working for our own side businesses and using webinars to sell our own products, but we were continually having issues with platforms like GoToWebinar, where they would freeze or crash on us. So, why weren’t people joining our webinars?

Engagement 40

Engagement Underperforming Technical Team Content Marketing Growth Hacking 40

A Smart Bear

FEBRUARY 26, 2019

Startup strategy is like Kung Fu. Founders almost never have a real strategy. They say things like “we have a unique feature” and “the incumbents are dumb,” which might be true, but isn’t a strategy. This is a common but largely unacknowledged reason why companies fail. Sometimes that’s airtight product/market it.

Underperforming Technical Team 64

Underperforming Technical Team Scale Sales Hiring Startup 64