SaaStr

MAY 25, 2023

Not sure what to do? SaaS companies are just valued at far less than they have been in many years: It’s just all … harder. M&A (mergers & acquistions) can be very confusing in SaaS. Here’s what happens: Pre-Revenue – You Aren’t Interesting. Have a strong M&A offer?

Acquisition 361

Acquisition Venture Capital Generative AI Scale 361

Chart Mogul

SEPTEMBER 15, 2023

For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers. Subscriber or not, anyone who wants to increase their SaaS knowledge will benefit by reading the curated posts below. The library encompasses hours and hours of reading, listening, and viewing material.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

User Pilot

MAY 2, 2024

Customer retention is vital for product success and business profitability. You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. TL;DR Customer retention is the ability to keep your customers actively using their products.

Retention 74

Retention Metrics Strategy Scale 74

SaaStr

APRIL 21, 2021

Everyone in SaaS talks about CLTV (or LTV, same thing). The lifetime value of your customer. Which usually equates to spending 100% or more of your first year ACV on acquiring your new customers. Which usually equates to spending 100% or more of your first year ACV on acquiring your new customers.

Revenue 348

Revenue Enterprise Customer Success Churn 348

SaaStr

APRIL 30, 2022

Want to know what to expect at SaaStr Europa? Average Revenue per Customer. Customer Lifetime Value (LTV). Customer Acquisition Cost (CAC). & So the first question is what made SaaS so successful. One is customers. Customers love SaaS products and tools because it simply works.

SaaS Payments 237

SaaS Payments Metrics Payment Methods Scale 237

SaaStr

JUNE 13, 2022

Metrics are critical in SaaS, and you need to track them fastidiously. But, here’s the thing — at a strategic level at least: First, most SaaS products sold to SMEs and bigger enterprises have low churn — and negative net churn. If you are providing value into SMEs or Enterprises … it’s pretty sticky.

Sales Hiring 232

Sales Hiring Scale Churn Metrics 232

SaaStr

AUGUST 5, 2021

If you use a sales comp plan like ours, you’ll get one big benefit for planning purposes — you’ll know with a decent sense of precision what % of first year ACV (annual contract value) you are going to spend on sales. Because at the end of the day, your sales rep expenses are what they are, once they are optimized.

Scale 323

Scale Marketing B2C B2B 323

SaaStr

JULY 25, 2022

SaaS pricing can be overwhelming when there are unlimited paths and opportunities that exist. Even though most companies acknowledge its importance, SaaS founders often choose a simplistic approach to pricing—that is, if they don’t choose to ignore it altogether. Pricing is the most routinely under-optimized lever in SaaS.”.

Pricing 240

Pricing Strategy SaaS Forecasting 240

SaaStr

JANUARY 11, 2021

Q: How can we estimate the lifetime value of a customer when the product is still in the early days? You need to know 2 things to calculate lifetime value: Value per year/month /another period of your average customer; and. The expected lifetime of that customer. Look at comparables.

Customer Lifetime Value 190

Customer Lifetime Value Cloud Metrics SaaS 190

SaaStr

JUNE 11, 2020

Q: What is customer lifetime value, and why is it important? CLTV is critical (of course), but it has become less useful as a planning tool over time in SaaS. In the early days of SaaS, we all focused on Customer Lifetime Value. You do need to know how long your customers last.

Metrics 203

Metrics Customer Lifetime Value B2C B2B 203

Point Nine Land

JUNE 18, 2023

Everything you always wanted to know about cohort analysis (but were afraid to ask) Back in 2012, I wrote a blog post titled “Know your user cohorts” , which began like this: “One of the most important tools to better understand the usage of a web application — or a service, a game or a mobile app, it doesn’t matter — is a cohort analysis.

SaaS Payments 128

SaaS Payments Payment Services Payments SaaS 128

SaaStr

FEBRUARY 9, 2024

Before joining Zapier, Giancarlo was at Atlassian as a technical sales lead before moving to DropBox as a Senior Director of Growth and Monetization, and was CMO at Confluent – so he has a wealth of knowledge from Zapier’s Go-To-Market history as well as these successful SaaS companies to pull from. At the same time?

Scale 265

Scale Sales Hiring Sales Marketing 265

SaaStr

DECEMBER 20, 2023

In the latest installment of SaaStr’s What’s New series – where we sit down with the leaders in SaaS and Cloud for the inside scoop on what’s top of mind and what’s new, SaaStr CEO and Jason Lemkin chats with the CEO of ZoomInfo , Henry Schuck. So, what’s new at ZoomInfo?

New CTO 255

New CTO Scale Sales Hiring AWS 255

Totango

JANUARY 22, 2024

We polled our Customer Advisory Board (CAB) at the end of last year to gauge which way they saw the pendulum shifting for CS in 2024. At the intersection of product, customer, and business insights, CS is uniquely positioned to steer businesses through these changing environments. Most expect to see CS emerging as a growth engine.

Customer Success 94

Customer Success Generative AI AI Scale 94

SaaStr

FEBRUARY 15, 2022

In SaaS, there are a lot of great “rules” that do make sense overall but can be confusing or borderline misleading at times. And even in the enterprise, losing one big customer can swamp you here in the early days. What most matters is that churn is going down , rather than the core absolute value, IMHO.

Scale 249

Scale Customer Success Sales Hiring Scaling 249

User Pilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Acquisition 92

Acquisition Strategy Social Media Customer Lifetime Value 92

User Pilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. This article answers that and more.

Acquisition 90

Acquisition SaaS Payments Payment Methods Metrics 90

User Pilot

FEBRUARY 26, 2024

What is marketing funnel analysis? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. It also helps them seal any leaks in the funnel resulting in the loss of potential customers. Book the demo!

Marketing 90

Marketing Sales Funnel Forecasting Customer Lifetime Value 90

SaaStr

APRIL 10, 2023

B2B SaaS companies often aim to land large enterprise clients that can bring with them long relationships and large deals. However, what many businesses may overlook is the startup segment. Often, startups are lumped in with small businesses, yet this approach fails to recognize what motivates and attracts these early-stage companies.

Startup 209

Startup Scale SMB Venture Capital 209

SaaStr

APRIL 26, 2021

With all the SaaS companies raising big, later-stage rounds these days, seemingly every single day there’s a new unicorn and $100m+ round … you may wonder … why ? If they care at all, they care about future profits … not past ones … in SaaS and growth companies. The reason is the Incremental Customer.

Scale 273

Scale Sales Hiring SaaS Construction 273

User Pilot

MARCH 29, 2023

You can retain more customers and generate more revenue with the right approach. By making informed decisions with LTV optimization, you can create a cycle of customer loyalty and long-term profitability. TL;DR SaaS Customer lifetime value (LTV) measures the total revenue a customer will bring to a company over time as a user.

Customer Lifetime Value 76

Customer Lifetime Value Revenue Onboarding Acquisition 76

User Pilot

AUGUST 9, 2023

Wondering how to calculate customer retention rate and why? It’s important to measure the customer retention rate to see how well your product retains customers and to monitor any changes to try and improve it. TL;DR Customer retention rate measures the percentage of customers a company keeps over a specific timeframe.

Retention 93

Retention Customer Lifetime Value Churn Metrics 93

User Pilot

MAY 1, 2024

Successful brand communities are the ultimate goal, offering valuable insights and fostering customer loyalty. Successful brand communities are the ultimate goal, offering valuable insights and fostering customer loyalty. Are you planning to build a community for your product but are intimidated by the amount of work needed?

Branding 73

Branding Social Media Acquisition Advertising 73

Incredo

JANUARY 14, 2020

You searched it on Google, found an article on a video software provider’s blog, and clicked on the headline. At the end of the post, you saw a freebie on a similar topic. What just happened is that you entered another SaaS company’s sales funnel. Have trouble setting up and optimizing your SaaS conversion funnel?

Sales Funnel 239

Sales Funnel SaaS Sales Social Media 239

User Pilot

JULY 17, 2023

Do you want to learn how to use data analytics to improve customer experience? Many SaaS founders agree that customer insights are a key driver of product growth. After all, analyzing customer data can help you identify areas to improve upon and anticipate customer behaviors. Make data-driven decisions.

Data 93

Data Customer Lifetime Value Retention Churn 93

User Pilot

JULY 22, 2023

Customer acquisition cost vs lifetime value: which one should you prioritize? Both these metrics are crucial for getting product growth insights into the financial health and sustainability of your SaaS business. TL;DR Customer acquisition cost (CAC) is the money a business spends on acquiring new customers.

Acquisition 69

Acquisition Customer Lifetime Value Onboarding Retention 69

SaaStr

AUGUST 7, 2023

Learn about the most important SaaS metrics for founders in 2023 with the CEOs of the most metric-oriented company, monday.com, and the founder of SaaStr. For a quick recap on SaaS metrics: What is ARR in SaaS? How Is CAC Calculated In SaaS? Read More: What’s The Right CAC These Days?

Metrics 196

Metrics SaaS Sales Hiring Finance 196

User Pilot

DECEMBER 19, 2023

Managing customer accounts is a pretty tough job, but you know what’s even tougher? SaaS account management. With the emergence of software-as-a-service (SaaS) companies, the role of account managers has also evolved – and gotten harder. Personalizing customer workflows according to their needs.

SaaS Payments 80

SaaS Payments Management Customer Lifetime Value SaaS 80

SaaStr

MARCH 31, 2024

With an honest assessment of what’s worked in their culture code, what’s changed, and what we all still need to work on. With an honest assessment of what’s worked in their culture code, what’s changed, and what we all still need to work on. Dharmesh Shah : Wow. Pretty good.

Part-Time CTO 262

Part-Time CTO CTO Hire CTO Coach CTO 262

User Pilot

JULY 13, 2023

Growth is the lifeblood of any company, and it is paramount for any SaaS company. The important metrics you should use to measure the growth of a company are: Customer acquisition cost (CAC) assesses the average cost to acquire new customers and evaluates the efficiency of sales and marketing efforts.

Metrics 87

Metrics Customer Lifetime Value Benchmarks Churn 87

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

B2B 115

B2B Payment Methods Payments SaaS Payments 115

User Pilot

JANUARY 19, 2023

Looking to improve your retention rates by reducing customer retention costs? Retaining a customer may not always be less expensive than acquiring a new one. In this article, we’ll explore customer retention costs. You will also learn how to calculate and reduce them so you can drive more profit for your SaaS business.

Retention 90

Retention Customer Lifetime Value Onboarding Acquisition 90

User Pilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. To find and remove friction points from the customer journey, conduct funnel analysis.

Social Media 83

Social Media Sales Funnel Acquisition Retention 83

User Pilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Proactively addressing customer needs.

SaaS Payments 69

SaaS Payments Marketing Payment Solutions SaaS 69

User Pilot

JULY 31, 2023

Everybody in SaaS knows it’s relatively easy to attract users. The big deal is turning them into paying customers who keep renewing their subscriptions long-term. This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. What is retention marketing?

Retention 90

Retention Strategy Marketing SaaS 90

User Pilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. In contrast, the product-led growth model leverages inherent product virality and its value to drive customer acquisitions and retention. What is marketing-led growth?

Strategy 90

Strategy Marketing Social Media AI Search 90

Subscription Flow

MARCH 1, 2024

Imagine a situation where each prospective client that visits your website receives a seamless checkout experience, resulting in a rise in conversions and satisfied customers. A payment gateway is not just an essential component that connects customers’ bank accounts to your merchant platform—it is more than a service.

Payment Services 83

Payment Services Payments Payment Methods Merchant Services 83