Remove turn-your-saas-leads-from-free-to-customer-with-content-marketing
article thumbnail

How to Build a Conversion Path: Step-by-Step Process

User Pilot

Wondering how to build a conversion path for your SaaS product or e-commerce site? From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. This improves customer experience and increases conversion rates. And strengthens the relationship with the customer.

article thumbnail

Product Funnel: What Is It and How to Create One?

User Pilot

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. There are multiple product and marketing metrics to track at each stage of the funnel. Its different stages.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

16 Customer Acquisition Strategies To Increase Conversion Rates

User Pilot

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

article thumbnail

B2B Marketing Funnel: What is It and How to Build One?

User Pilot

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. When users are considering your product and comparing it with other alternatives.

B2B 105
article thumbnail

Why We Had to Let Our Smallest Customers Go at SaaStr (But Why You Probably Shouldn’t)

SaaStr

So in many ways we use SaaStr itself as sort of a lab to try sales and marketing experiments. I have my own experience as a SaaS CEO to draw on, for a product now doing hundreds of millions in ARR a year. And I have the experience of investing in 5 SaaS unicorns and decacorns. But you need to keep it fresh.

Scale 241
article thumbnail

The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. So selling, marketing and supporting them should be different too. Anyone who says the developer market is not strong is behind the times. In PLG, you have something like a freemium motion to acquire customers. Doing Business with Developers.

article thumbnail

CRO Confidential: Gong’s SVP of Sales Jameson Yung on Creating a Category. Hosted by Founders Fund Partner Sam Blond and SaaStr CEO Jason Lemkin (Pod 614 + Video)

SaaStr

Creating an entirely new category in the B2B tech market is its own ball game. So how do founders and entrepreneurs succeed in a down market and create something out of thin air? Jameson leads most of Gong’s customer life cycle and shares what worked and what didn’t for this fast-growing company. Set The Bar Low.