User Pilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? Our guide explains how to create effective conversion paths. We also share examples of different conversion paths and optimization strategies. TL;DR A conversion path is a step-by-step process that guides prospects.

SaaS Payments 83

SaaS Payments Payment Services Payment Methods Payment Solutions 83

Valuize Consulting

DECEMBER 23, 2021

While these trends began to take shape in 2020, they were forced into hyperdrive this year and created a new normal for the SaaS world. . We’ve compiled our top 5 most-read CS & SaaS blog posts of the year that reflect the key priorities for the industry in 2021 and give us a glimpse into the trends that will be shaping CS in 2022.

Customer Success 52

Customer Success Scale Leadership Retention 52

Payrix

APRIL 24, 2024

Andy Meadows, the Head of Partner Success at Payrix joins host Ian Hillis to continue their conversation about building a successful Embedded Payments strategy. As the last episode of a four-part series on the topic, Andy and Ian tackle how software companies can minimize attrition and why it’s important to the payments conversation.

Payments 162

Payments Embedded Payments Merchant Services Payment Solutions 162

SaaStr

DECEMBER 13, 2023

Dave Kellogg, EIR at Balderton Capital and 25-year C-level veteran, shares the top 14 signs that you have a SaaS metrics problem, the five reasons those symptoms exist, and a SaaS metrics maturity model with five layers to help you move the needle at every stage. The 15 Types of Misuse and Abuse of SaaS Metrics #1: Bludgeoning.

Metrics 303

Metrics Sales Hiring Benchmarks SaaS 303

User Pilot

FEBRUARY 26, 2024

Start building your marketing conversion funnels but creating all product user personas. Examples include ad clicks, demo bookings, free trial sign-ups , MQL to SQL conversion rates , or activation rates. There are a few benefits why marketing funnel analysis is essential for SaaS product success.

Marketing 90

Marketing Sales Funnel Forecasting Customer Lifetime Value 90

SaaStr

AUGUST 24, 2021

Q: What are the best marketing techniques for an early stage SaaS startup? In the end, 30%-80% of new leads for most SaaS companies come from word-of-mouth and similar referrals. Write 3–5 incredible blog posts on how to do something important in your industry. If so, your connect rates will be high. Challenge yourself.

Scale 338

Scale Startup Marketing SaaS 338

User Pilot

OCTOBER 31, 2023

Wondering how to increase free trial conversion for your software product? But with the right conversion rate, you’ll unlock growth opportunities and become more competitive. Types of free trial models in SaaS: opt-in and opt-out free trials, freemium , free trial after a demo, and free trial with gamified extensions.

SaaS Payments 79

SaaS Payments Payment Methods Strategy Payment Solutions 79

SaaStr

AUGUST 31, 2023

Amazing smaller, deep dive sessions with top leaders in SaaS and Cloud. Demystifying AI for SaaS: Practical Steps to Drive Innovation with Bessemer Venture Partner’s Anant Vidur Puri #5. These are the smaller, intimate conversations you always wanted to have with other SaaS execs. That now you can have IRL!

Venture Capital 223

Venture Capital Acquisition AI Innovation 223

SaaStr

JANUARY 31, 2024

As Christian’s been the CRO of Splunk for over seven years now, he’s a wealth of knowledge on what it really takes to be successful in Enterprise SaaS Sales. This isn’t just a bifurcation between marketing owning all pipe and sales just owning conversion. In the early days, it’s about getting as much pipeline as possible.

Enterprise 251

Enterprise Scale Sales SaaS 251

SaaStr

MARCH 20, 2024

At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. Companies weren’t buying or interested in buying as often, so conversion rates and demand were down.

Sales Hiring 261

Sales Hiring Sales Recruiting Scale Headcount 261

SaaStr

AUGUST 30, 2023

Perhaps the simplest, most effective way to get in front of 100,000+ SaaS and Cloud professionals is to sponsor one or more of the SaaStr digital assets. The three core ways to reach our base: The #1 Podcast in SaaS! The SaaStr Podcast is closing in on 700 (!) episodes and features an incredible mix of CEOs, founders, VCs and more.

Advertising 214

Advertising Cloud SaaS 214

SaaStr

NOVEMBER 4, 2022

So with the latest batch of earnings out, we can get a sense of where the leaders are in SaaS. So again, a category leader like Datadog is still growing at a jaw-dropping rate past $1B ARR. So real impact from headwinds at the Cloud leaders, but they are still growing at jaw-dropping rates, if not as fast as before.

AWS 274

AWS Azure Cloud Scale 274

SaaStr

NOVEMBER 3, 2023

Toast is the latest SaaS leader to get much more efficient in the past 12-18 months, along with monday.com, HubSpot, MongoDB, and many others. It’s not only rare(r) to see such explosive growth by a SaaS company, but to also watch Jonathan’s exciting career growth at the more senior levels within a hyper-growth company.

Payment Methods 198

Payment Methods Acquisition Scale Payments 198

User Pilot

MARCH 31, 2023

How do you build a successful free-to-paid conversion strategy for your SaaS? In this article, we’ll share practical tips on creating a successful free-to-paid conversion strategy and converting free trial users into paid users. 15% is a good free trial conversion rate for SaaS products. Userpilot can help.

Strategy 82

Strategy SaaS Payments Payment Solutions Payment Methods 82

User Pilot

NOVEMBER 22, 2023

Looking for more information on conversion rate optimization best practices for improving customer retention ? TL;DR Conversion rate optimization is the implementation of strategies for users to complete desired actions. Use FOMO to increase conversions. What is conversion rate optimization and why does it matter?

SaaS 95

SaaS Retention User Experience Pricing 95

SaaStr

OCTOBER 25, 2021

Dear SaaStr: What is The Typical Conversion from Paid Pilot to Annual Contract in SaaS? In the companies I work closely with, roughly, the conversions vary fairly widely from about 60% to over 90%. Their conversion rate is also sky high. 70%+ once you are doing it right. A false milestone, a free pilot usually is.

Scale 256

Scale SaaS Mobile Branding 256

User Pilot

MARCH 17, 2024

Are you tracking SaaS metrics without knowing how to make the analytics process easier? 10 analytics dashboard examples for SaaS Dashboards are built for different aspects of your business, such as feature usage , customer journey, and digital marketing. On the other hand, Google Ads results in the highest number of conversions.

Social Media 83

Social Media Data SaaS Scale 83

User Pilot

FEBRUARY 25, 2024

From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. TL;DR Funnel analysis helps map out all the steps website visitors and in-app users take to achieve conversion goals , like signing up for your tool or completing the onboarding process. Identify friction areas.

SaaS Payments 92

SaaS Payments Payment Services Payment Methods Payment Solutions 92

SaaStr

APRIL 21, 2023

Most SaaS companies don’t spend enough on marketing, and that’s a mistake best avoided. Most of these SaaS marketing strategies require little money, which is great for those lean, mean teams looking to get the most bang for their buck. You’ll likely get an email back and a double-digit connect rate. Keep doing it.

Outsourcing Services 204

Outsourcing Services Scale Outsourced Development Marketing 204

User Pilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? It also helps organizations improve conversion rates and create a positive customer experience leading to higher satisfaction and loyalty. For example, at the Retention stage, you could track the churn rate and CSAT. Its different stages.

Social Media 83

Social Media Sales Funnel Acquisition Retention 83

SaaStr

AUGUST 9, 2023

Second, it showed early you can build a SaaS and enterprise leader from anywhere. And third, it’s a SaaS and Cloud leader we all have opinions on. Atlassian already spent less on sales and marketing than virtually ever other public SaaS company. So we’ve covered hero company Atlassian many times on this series.

Sales Hiring 196

Sales Hiring Scale Cloud Scaling 196

Subscription Flow

APRIL 23, 2024

In this blog, we will be looking at Paddle vs Chargebee vs SubscriptionFlow to bring you up to speed on their latest features in 2024, so you can pick the software that serves as the best fit for your subscription-based business. It starts at an affordable $99/year with a flat-rate pricing model based on your business’s revenue.

Payment Solutions 81

Payment Solutions Payments Payment Services SaaS Payments 81

SaaStr

NOVEMBER 12, 2022

I’ve had the privilege to invest one way or another in about 35 SaaS companies, both as a VC and as angel. Let me make a list, of at least 10 Risks Different SaaS VCs Do and Do Not Like To Take. In SaaS, VCs seem to split two ways on the engineering team. Burn rate risk. Others … really don’t care.

Scale 339

Scale Sales Recruiting Machine Learning Artificial Intelligence 339

Subscription Flow

MARCH 28, 2024

The rapidly changing digital economy has led to a growing demand from SaaS businesses based in the US for more straightforward ways to handle international transactions. How It Can Become the Backbone of Your Online Transactions Section 1: Why you may need a merchant of record for SaaS companies?

Merchant Services 52

Merchant Services Payment Services SaaS Payments Payment Solutions 52

Totango

APRIL 4, 2024

We recently fielded this question with our Customer Advisory Board (CAB) revealing a consensus among CS and sales leaders: improving retention rates is the most important business outcome to focus on this year. It’s no wonder the theme of “breaking down barriers” appeared over and over in our conversation. We need sustainable growth.

Customer Success 89

Customer Success Retention Revenue Sales 89

ChurnZero

DECEMBER 27, 2019

I f ChurnZero were to release a greatest hits compilation of our top content, milestones, and life events in 2019, this blog post would be it. With over 70+ published blogs this year, we whittled down our list to the ten most popular posts from the ChurnZero team and friends. . Top 10 Blog Posts from 2019 .

Technical Review 64

Technical Review Software Review Churn Customer Success 64

User Pilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. Closed-loop marketing can lower your customer acquisition cost, improve the user experience, increase conversion rates , and shorten the sales cycle. Once a lead converts, their name, email, or other details are collected.

Data 89

Data SaaS Sales Funnel Acquisition 89

User Pilot

JULY 13, 2023

Growth is the lifeblood of any company, and it is paramount for any SaaS company. In this article, we’ll go through how to measure growth of a company by delving deep into the basics, relevant metrics, and each necessary company growth rate formula. What is the company’s growth rate?

Metrics 87

Metrics Customer Lifetime Value Benchmarks Churn 87

User Pilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

Software Review 93

Software Review Outsourcing Services SaaS Sales Hiring 93

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Why are SaaS companies embracing it? So, owned media.

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

User Pilot

JANUARY 31, 2023

TL;DR Product launch in SaaS refers to bringing a new or upgraded product to the market. A successful product launch helps SaaS companies establish themselves in the market, increase brand awareness, and drive more revenue. SaaS Product Launch Phases. Why is a successful product launch essential for a SaaS company?

Metrics 87

Metrics Scale Software Review Retention 87

User Pilot

MARCH 26, 2023

Trying to conduct a conversion funnel analysis to find out why your sales conversion rates are still not up to the mark? Conversion funnel analysis tracks a customer’s journey from the initial point of contact to the final conversion point. What is a conversion funnel? Let’s start!

Underperforming Technical Team 89

Underperforming Technical Team User Experience Customer Lifetime Value Retention 89

Subscription Flow

MARCH 1, 2024

Imagine a situation where each prospective client that visits your website receives a seamless checkout experience, resulting in a rise in conversions and satisfied customers. Incorporate interactive elements like forms, pop-ups, countdown timers, and buttons to increase conversion rates. Among these benefits are: 1.

Payment Services 83

Payment Services Payments Payment Methods Merchant Services 83

User Pilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. What is a conversion funnel? SaaS Conversion Funnel.

SaaS 71

SaaS Sales Funnel Customer Lifetime Value Acquisition 71

User Pilot

AUGUST 10, 2023

For example: SaaS Industry: $702 B2B companies: $536 eCommerce businesses: $70 You can improve your CAC by: Analyzing the performance of the marketing channels and optimizing the ones with the best return on investments. Optimizing conversion funnels and increasing conversion rates by identifying and eliminating friction.

Acquisition 72

Acquisition Benchmarks Customer Lifetime Value B2B 72

Sales Hacker

SEPTEMBER 22, 2023

Hubspot recently released a blog on how to effectively optimize the freemium conversion rate; see link/visual below: 5 key steps in the process: 1. To improve freemium conversion rates, it’s essential to set appropriate product limitations for free accounts. Take a more hands-on approach to inside sales.

Enterprise 87

Enterprise Scale Generative AI SMB 87

User Pilot

JANUARY 19, 2023

You need to have a solid understanding of key quantitative metrics if you want to focus on and improve essential aspects of SaaS businesses like success measurement and customer retention. Quantitative metrics help SaaS companies measure key performance indicators (KPIs) , improve customer satisfaction , and boost revenue.

Metrics 93

Metrics Customer Lifetime Value Retention Onboarding 93