SaaStr

JANUARY 31, 2024

As Christian’s been the CRO of Splunk for over seven years now, he’s a wealth of knowledge on what it really takes to be successful in Enterprise SaaS Sales. This isn’t just a bifurcation between marketing owning all pipe and sales just owning conversion. In the early days, it’s about getting as much pipeline as possible.

Enterprise 235

Enterprise Scale Sales SaaS 235

User Pilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. Average salary: $196,172/yr.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

User Pilot

MARCH 17, 2024

Are you tracking SaaS metrics without knowing how to make the analytics process easier? 10 analytics dashboard examples for SaaS Dashboards are built for different aspects of your business, such as feature usage , customer journey, and digital marketing. On the other hand, Google Ads results in the highest number of conversions.

Social Media 98

Social Media Data SaaS Scale 98

User Pilot

APRIL 23, 2023

Do you know which product health metrics to track to achieve long-term success for your SaaS business? Conversion rate measures the percentage of users performing the desired action. The retention rate measures the percentage of paying users retained over a period.

Metrics 97

Metrics Customer Lifetime Value SaaS Scale 97

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Previously in SaaS, it was widely seen that anything > 1 was healthy if you were venture-backed, and anything > 1.5 is was seen as perhaps too capital-efficient. If you were well-funded, 0.7

VP of Engineering 211

VP of Engineering Scale Marketing Benchmarks 211

User Pilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. What is a conversion funnel? SaaS Conversion Funnel.

SaaS 95

SaaS Sales Funnel Customer Lifetime Value Acquisition 95

User Pilot

JANUARY 19, 2023

You need to have a solid understanding of key quantitative metrics if you want to focus on and improve essential aspects of SaaS businesses like success measurement and customer retention. Quantitative metrics help SaaS companies measure key performance indicators (KPIs) , improve customer satisfaction , and boost revenue.

Metrics 98

Metrics Customer Lifetime Value Retention Onboarding 98

SaaStr

FEBRUARY 3, 2023

After several years of booming business in SaaS, the world of fundraising nearly gave everyone whiplash when capital stopped flowing as freely in 2022 as it did in 2021. Historically, SaaS investors tended to look for the undisputed top dog competitor in every category, and would pour huge amounts of money into those companies.

Venture Capital 183

Venture Capital Sales Hiring Social Media Healthcare 183

User Pilot

AUGUST 9, 2023

Wondering how to calculate customer retention rate and why? It’s important to measure the customer retention rate to see how well your product retains customers and to monitor any changes to try and improve it. TL;DR Customer retention rate measures the percentage of customers a company keeps over a specific timeframe.

Retention 98

Retention Customer Lifetime Value Churn Metrics 98

SaaStr

OCTOBER 7, 2022

The number of global venture capital (VC) investments dipped in 2022, thanks to ongoing geopolitical tensions, turbulence in global capital markets, supply chain issues, and increasing interest rates. Other companies started looking up to Zoom to achieve similar growth rates, which was a false assumption.

Venture Capital 197

Venture Capital Marketing Startup Construction 197

User Pilot

JUNE 2, 2023

Measuring your adoption rates will give you insights to boost free-to-paid conversion, retain more users, and turn customers into advocates. Measuring your adoption rates will give you insights to boost free-to-paid conversion, retain more users, and turn customers into advocates. Formula for calculating activation rate.

Metrics 98

Metrics Customer Lifetime Value Churn Onboarding 98

User Pilot

JULY 18, 2023

Tracking your customer churn rate will help you keep tabs on business growth. TL;DR Customer churn is the rate at which users discontinue their subscription or stop using a particular product or service. Types of churn rates you should calculate: customer churn rate, revenue churn rate , and involuntary churn rate.

Churn 98

Churn Payments SaaS Payments Payment Solutions 98

FastSpring

MAY 14, 2024

FastSpring provides an all-in-one payment platform for SaaS, software, and digital products businesses, including VAT and sales tax management, payment localization, and consumer support. Website Performance: Track metrics like page views, bounce rates, average time on page, and conversion rates.

Payment Methods 78

Payment Methods Customer Support Payments SaaS Payments 78

Subscription Flow

MARCH 1, 2024

Imagine a situation where each prospective client that visits your website receives a seamless checkout experience, resulting in a rise in conversions and satisfied customers. Incorporate interactive elements like forms, pop-ups, countdown timers, and buttons to increase conversion rates. Among these benefits are: 1.

Payment Services 79

Payment Services Payments Payment Methods Merchant Services 79

User Pilot

FEBRUARY 25, 2024

Personalized experiences are becoming standard in the SaaS world. More users are adopting micro-SaaS products for the specialized value and low cost that they offer. For this reason, the average consumer demands mobile-first and remote working tools to accomplish work tasks such as remote usability testing.

SaaS Payments 105

SaaS Payments Trends Payment Solutions Payment Methods 105

User Pilot

FEBRUARY 4, 2023

Wondering how you can make the most of your growth analytics to boost average revenue per user, and retention, and drive product growth ? Meanwhile, growth analytics is more concerned with overall user behavior , such as average revenue, conversion rates, retention rates, and more.

Acquisition 98

Acquisition Retention Churn Metrics 98

Intercom, Inc.

APRIL 13, 2018

Great SaaS sales reps can change your entire business. So what is it about these SaaS sales reps that differentiates them from the rest? Let’s break down a few things that all the best SaaS sales pros understand. Persistence is a key driver of SaaS sales. Call-back rates are typically below 1%. Only 23.9%

Scale 224

Scale SaaS Sales Sales Funnel 224

User Pilot

MARCH 31, 2023

In this article, we will go through analytics and metrics, their examples, and how you can analyze metrics to drive growth for your SaaS business. Some analytics categories in SaaS are the journey , experience , engagement , behavior , retention , and loyalty analytics. What are metrics in SaaS? What are analytics in SaaS?

Metrics 98

Metrics Customer Lifetime Value Data Analysis Engagement 98

User Pilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

Software Review 98

Software Review Outsourcing Services SaaS Sales Hiring 98

SaaStr

NOVEMBER 25, 2023

Create/ track a leaderboard so i f someone is below average in sales, it’s objective. The underperformers who aren’t putting in the effort get a conversation, and if things don’t change, it’s not a good fit. It’s a lot of work, but this mindset shift works well because the conversion rates are high. The results?

Sales Hiring 193

Sales Hiring Underperforming Technical Team Revenue Sales 193

SaaStr

JANUARY 24, 2024

Mark Roberge , SaaStr fan-favorite and Co-Founder and Managing Director of Stage 2 Capital brought together some of the top CROs in SaaS during the SaaStr Annual to share some of their greatest learnings and pivotal moments leading some of the Cloud 100 SaaS companies. What should you look for in an Enterprise rep vs. a Mid-Market rep?

Scale 215

Scale Sales Hiring Scaling Revenue 215

User Pilot

JANUARY 31, 2023

TL;DR Product launch in SaaS refers to bringing a new or upgraded product to the market. A successful product launch helps SaaS companies establish themselves in the market, increase brand awareness, and drive more revenue. SaaS Product Launch Phases. Why is a successful product launch essential for a SaaS company?

Metrics 98

Metrics Scale Software Review Retention 98

User Pilot

MARCH 14, 2023

How do you boost your freemium conversion rate and accelerate your SaaS growth? However, before we dive into different techniques you can use to drive conversions and analyze some successful examples, we look at the upsides and downsides of using the freemium model along with some useful benchmarks.

SaaS 98

SaaS Onboarding Benchmarks B2B 98

Baremetrics

AUGUST 17, 2020

What’s your free trial conversion rate? The answers to questions like these will help determine how you market, build and grow your SaaS business. And if you can’t answer these questions, then chances are you don’t have the right SaaS analytics tools. What are SaaS analytics tools? What’s my churn rate?

Payment Methods 124

Payment Methods Business SaaS Payment Solutions 124

Neil Patel

MARCH 9, 2021

Spending thousands of dollars and hundreds of hours on a marketing campaign that delivers average returns and unclear data is not something most businesses can afford. The more complex the decision, the longer your average conversion time from prospect to customer. There’s just one problem: Its conversion rate is terrible.

Scale 115

Scale Underperforming Technical Team Metrics B2B 115

User Pilot

JUNE 30, 2021

What is the average SaaS conversion rate from a free trial? Is my trial-to-paid-conversion rate good? The average conversion rate from your SaaS free trial has a big impact on your product’s growth and blindly f ollowing benchmarks is not the best way to focus your efforts.

Benchmarks 98

Benchmarks SaaS B2C Software Review 98

User Pilot

AUGUST 5, 2023

So let’s find out how to create a data tracking plan to collect and analyze all data relevant to your SaaS business. The six key metrics to measure are conversion rate, activation rate, product adoption rate, retention rate, average revenue, and customer lifetime value. for each user segment.

Data 98

Data Customer Lifetime Value Underperforming Technical Team Data Analysis 98

User Pilot

MARCH 31, 2023

How do you build a successful free-to-paid conversion strategy for your SaaS? In this article, we’ll share practical tips on creating a successful free-to-paid conversion strategy and converting free trial users into paid users. 15% is a good free trial conversion rate for SaaS products. Userpilot can help.

Strategy 98

Strategy SaaS Payments Payment Solutions Payment Methods 98

User Pilot

MAY 17, 2021

Customer Journey KPIs to track: conversion rates and velocity metrics. Activation stage KPIs to track: Activation Rate , Average Time to Value. Adoption stage KPIs to track: Active User, DAU to MAU ratio , Feature Adoption Rate. Product marketing KPIs: activation rate, customer acquisition cost, retention rate.

Product Marketing 98

Product Marketing Metrics Customer Lifetime Value Marketing 98

User Pilot

APRIL 10, 2023

Could freemium work for your SaaS business? The main downsides are high support costs and low conversion rates of 5 %. To increase the conversion rate , use free or reverse trials to give users access to premium features within the free plan. Is the freemium strategy worth it for SaaS products?

Strategy 97

Strategy SaaS Onboarding Marketplace as a Service 97

Sales Hacker

SEPTEMBER 8, 2023

Share Where SaaS is and Where SaaS Will Be in 2024 This newsletter draws inspiration from one of our favorite talks at SaaStr from David Sacks’s (GP of Craft Ventures) with Jason Lemkin on Where SaaS is and Where SaaS will be in 2024. Series A graduation rates are dropping. That’s the appeal of SaaS.

Artificial Intelligence 89

Artificial Intelligence SaaS AI Generative AI 89

Unbounce

AUGUST 13, 2019

Taylor Loren knows it better than anyone: SaaS is a tough almond to milk. The nature of the software as a service (SaaS) model is that your customers need to resubscribe every month (or year, depending). For SaaS marketers, volume is the name of the game. How Can Resource-Strapped SaaS Marketers Put Lead Gen Content to Work?

SaaS 111

SaaS Acquisition Content Marketing Benchmarks 111

User Pilot

JUNE 30, 2023

Content localization is absolutely essential for SaaS companies. Our article provides guidance for SaaS teams on how to effectively localize their content. Benefits of localized content for SaaS companies include extending the market reach and improving customer experience and satisfaction. Let’s get right to it.

SaaS Payments 98

SaaS Payments Outsourcing Services Payment Solutions Payment Services 98

Neil Patel

MAY 18, 2021

While the average conversion rate is around two to five percent , some of the highest performing websites online see conversion rates as high as 11 percent. If you want to increase your conversion rates , you need a strong CRO program to guide you. What Is a CRO Program? From that same cohort, 32.3

Sales Hiring 129

Sales Hiring Scale Education B2C 129

User Pilot

AUGUST 10, 2023

Spot friction in your trial to paid conversion rates. The DAU, WAU, and MAU metrics will enable you to better understand active users for your SaaS or mobile apps. Spot friction in your trial to paid conversion rates You might notice both DAU and MAU are up, but the number of paid users is comparatively low or stagnant.

Metrics 96

Metrics Venture Capital Benchmarks Engagement 96

Neil Patel

DECEMBER 30, 2020

Are you looking to monetize your blog or earn a passive income? An affiliate network connects publishers, like blog owners or influencers, with companies looking to promote their products or services. This makes them one of the most straightforward ways to monetize a blog or earn passive income. What is an Affiliate Network?

Merchant Services 140

Merchant Services Payments Payment Methods Marketing 140

SaaStr

JUNE 24, 2022

We’ve recently been posting polls on SaaStr’s LinkedIn account to get a feel for what SaaS companies are doing in the current environment. In the video below, he discusses the results and where he thinks SaaS companies are on track or need improvement. #1. Your best sales reps can close so much more than your average rep.

Sales Recruiting 203

Sales Recruiting Sales Hiring Scale Customer Success 203