RevenueCat: Free Trials Are Way Up, Pricing is Stable in Mobile Subscriptions
SaaStr
MARCH 14, 2024
74% of Mobile Business Apps Renew. Better Retention Than the Lowest Quartile. The best mobile business apps see 74% renewal rates, vs. 63% or so for the median, and 48% or so more lower quartile. It really pays to lean in on retention, especially if you sell to SMBs. And the Top Mobile Apps See 4.5x
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