SaaStr

AUGUST 26, 2020

Founder-led sales generally stops scaling around $1m-$2m ARR. A sign to hire a real sales leader. Over the years at SaaStr we’ve talked a lot about hiring a great VP of Sales, when it works, when it does, and how it moves the needle. To stick with founder-led sales longer than most folks do, i.e. past $1.5m-$2m ARR or so.

Sales Hiring 288

Sales Hiring Sales Recruiting Scale Sales 288

SaaStr

APRIL 16, 2021

Own product marketing. Own customer marketing (hopefully). Support and partner with sales. And part of being a good marketer is … well, marketing yourself. Many of the top CMOs are out there are always marketing. Many of the top CMOs are out there are always marketing. The real job.

Sales Recruiting 277

Sales Recruiting Sales Hiring Branding Product Marketing 277

SaaStr

MARCH 20, 2024

They discuss Sam’s learnings at Founders Fund, what the 2024 playbook looks like, hiring and motivating sales teams, and a handful of audience questions. On the sales side, people hired way too much. More salespeople do not equal more sales. If they don’t, they never will , and they’ll never learn the product.

Sales Hiring 256

Sales Hiring Sales Recruiting Scale Headcount 256

SaaStr

SEPTEMBER 23, 2021

Dig deeper on a lot of titles during recruiting. A "VP of Product Marketing" rarely knows anything about demand gen, ABM, etc. A "VP of Revenue" often knows nothing about inside sales or building a sales team. A "CRO" often doesn't want to do sales anymore. Sales is hard.

Sales Hiring 277

Sales Hiring Sales Recruiting Growth Hacking Product Marketing 277

SaaStr

MAY 6, 2021

A CRO owns and directs the strategy over a company’s revenue cycle, but there’s not a set standard for operational or management decisions: in addition to sales and sales development, they might be responsible for customer success, lead generation and pipelines, and even marketing and brand development.

Sales Hiring 239

Sales Hiring Sales Recruiting Interviewing Revenue 239

Intercom, Inc.

SEPTEMBER 1, 2021

That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . Product marketing looks different in every company, but one common trend is that many product marketing managers (PMMs) feel undervalued.

Product Marketing 138

Product Marketing Marketing Sales Hiring Scale 138

SaaStr

JULY 11, 2023

How do you win with a high-velocity sales strategy in a fast-moving, competitive market? In a special session of Workshop Wednesday, Gorgias Founder & CEO Romain Lapeyre and Gorgias VP of Sales & Partnerships Aasif Osmany share their learnings, advice, and hacks for optimizing your sales process.

Sales Hiring 168

Sales Hiring SMB Sales Recruiting Payment Methods 168

SaaStr

JUNE 15, 2021

Product-Market Fit: There’s no shortcut –– finding the perfect target will always take time and hard work to get right. Finding the product-market fit is still the same iterative process. Recruitment: Getting the right talent onboard is a critical step. In fact, you need both to optimally grow your sales efforts.

Sales Recruiting 198

Sales Recruiting Scale Software Delivery Travel 198

SaaStr

MARCH 19, 2021

I see this all the time in marketing hires that come out of non-demand gen roles. Sometimes a marketing lead with a corporate marketing or even product marketing background actually signs up for a lead or other commit. A head of sales that doesn’t recruit at least one strong rep in the first 90 days.

Sales Recruiting 324

Sales Recruiting Sales Hiring SMB Engineering 324

SaaStr

JULY 25, 2021

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. As two CEO who love the art of sales and scaling, this one really was special. Recruiting is easier, but the things that don’t change are customers don’t care.

Sales Recruiting 249

Sales Recruiting Sales Hiring Scale VP of Engineering 249

Sales Hacker

MAY 6, 2021

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. What’s the difference between a VP of Sales and a Chief Revenue Officer (CRO)?

VP of Engineering 93

VP of Engineering Sales Hiring Sales Recruiting Sales 93

SaaStr

JANUARY 24, 2024

Sales reps were hosting 4-6 calls daily but most of these calls were early demos or top-of-funnel discovery calls Sales was closing really small deals on one end while talking to really large companies with hundreds of thousands of people on the other. Define your ICP as early as you can and segment your sales team accordingly.

Scale 231

Scale Sales Hiring Scaling Revenue 231

SaaStr

NOVEMBER 16, 2021

David’s first foray into SaaS was in 1999 when he joined a startup that would become PayPal, starting as the product leader and later as the COO. In 2008, he founded Yammer, an enterprise software company that David grew to 500 employees and $60 million in sales. Head of Product. Head of Sales. Head of Marketing.

CTO Hire 248

CTO Hire Sales Hiring Sales Recruiting CTO 248

SaaStr

JULY 30, 2020

Able to close first $1m in revenues (sales); or. Able to architect and lay out The Next Big Thing (product); or. Able to magically bring customers and users to almost any product (marketing). If the founder/CEO is a magician in one area, and is tenacious and driven, she or he can recruit the rest. engineering); or.

Sales Recruiting 163

Sales Recruiting Sales Hiring Engineering Product Marketing 163

User Pilot

JULY 27, 2023

Customer Onboarding Specialist: Responsible for helping new customers get up and running with the company’s products. Account Managers: They serve as the lead point of contact for all customer account management matters. They also manage finances and supervise one or more engineering teams.

Sales Hiring 92

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 92

SaaStr

FEBRUARY 1, 2021

If you don’t think you need a great VP of Sales, Product, Marketing, Customer Success, and Engineering — then all that all that means is you’ve never worked with a great one. Head of Sales – What Corners Can I Cut? A bad VP of Sales is a total disaster. And to some extent, vice-versa.

Sales Hiring 269

Sales Hiring Part-Time VPE Scale Sales Recruiting 269

SaaStr

NOVEMBER 12, 2022

Some VCs will pay up even for very little growth and revenue so long as the management team is strong. They believe a strong team can literally will revenue into existence as long as there is the most basic product-market fit. And there is a lot of truth to this. Pilots-Don’t-Count Risk. It just varies.

Scale 335

Scale Sales Recruiting Artificial Intelligence Machine Learning 335

Tom Tunguz

AUGUST 15, 2021

They write code, author blog posts, publish the website, attract customers, with the goal of achieving product-market fit. Post-PMF, the organization must evolve: it has to grow headcount and then manage that headcount well. How many hiring managers are in each of the two hierarchies from above?

Sales Recruiting 363

Sales Recruiting Sales Hiring Scale Headcount 363

SaaStr

MARCH 24, 2020

Nothing matters but recruiting and using your personal network. Sam Blond, CSO at Brex explains why recruiting, networking and employee happiness is the key to this playbook on recruiting your sales team. Sam Blond | Chief Sales Officer @ Brex. I’m doing The Playbook To Recruiting Your Sales Team.

Sales Recruiting 130

Sales Recruiting Sales Hiring Scale Underperforming Technical Team 130

SaaStr

MARCH 10, 2020

That was the most over the top entrance that the sales leader for a company that moves boxes around the world has ever gotten. So we did about 442 million in sales last year. The top 25 freight forwarders combined to do 100 billion a year in sales. Obviously, all of you have found a product market fit, it sounds like.

Scale 193

Scale Sales Hiring Sales Recruiting Scaling 193

SaaStr

AUGUST 25, 2019

The Playbook to Building a Thriving Sales Culture with Fmr. PatientPop SVP of Sales Justin Welsh. The Playbook to Hiring Your First VP of Sales and Not Screwing it Up… with Cassidy Ventures Founder Brendon Cassidy, the first VP of Sales at LinkedIn, Talkdesk and EchoSign. VIEW THE FULL AGENDA.

Scale 136

Scale Sales Recruiting Scaling Sales Hiring 136

SaaStr

AUGUST 25, 2023

2 “Give the VP of Sales more time.” You can’t always expect a great VP of Sales to double sales in 30-60-90 days. But you have to see progress in one sales cycle. If, in one sales cycle, things aren’t improving on several core metrics, they never will. The best VPs of Sales hit the ground running.

Part-Time VPE 188

Part-Time VPE Scale Sales Hiring CTO Hire 188

SaaStr

JULY 9, 2019

Giraffe is a mobile job matching platform that helps medium skilled workers get access to opportunities and helps businesses to recruit staff faster, and easier, and more affordably than any other way. Well, you have to build a direct sales force. We said, “How important is Giraffe to you in your recruitment process?”

Scale 158

Scale Sales Recruiting Scaling SaaS Payments 158

SaaStr

SEPTEMBER 26, 2019

Building a sales team that can go from $0-$50M (Video + Transcript). Gaetan Gachet | SVP of Sales @Algolia. It’s an honor to be here with this mythical creature, this sales leader that goes from zero to 50 million in the same job. He has a whole French sales team and office that only speaks English in Paris.

Scale 132

Scale Sales Hiring Sales Recruiting Technical Advisors 132

SaaStr

SEPTEMBER 27, 2019

As for Ryan, prior to G2 he was Senior Director of Global Marketing at Hubspot where among many other achievements, he scaled HubSpot’s marketing-generated sales revenue by 330% year-over-year. Due to his success, Ryan has been named to Forbes’ List of World’s Most Influential CMOs. Which is a super useful tactic.

Sales Hiring 127

Sales Hiring Sales Recruiting Scale Software Review 127

SaaStr

APRIL 23, 2019

How they came up with the idea of Brex, and product market fit. One of the things that I feel like fintech companies really struggle with is what is product market fit? Did you have a product? How do you really … because it takes a long time in fintech for product market fit. Henrique : Yeah.

Sales Hiring 159

Sales Hiring Sales Recruiting Scale Payment Methods 159

Tom Tunguz

OCTOBER 1, 2013

By combining theory and exploratory research, these data scientists improve products. Operational data scientists often work in the finance, sales or operations teams at Google. The marketing data scientist creates awareness and leads for the sales team, helping generate revenue. Or another type all together.

Sales Recruiting 100

Sales Recruiting Startup Data Sales Hiring 100

User Pilot

FEBRUARY 9, 2023

TL;DR Product optimization is a process of improving aspects of the product, like the UI, in small increments to better satisfy user needs and deliver on business goals. The process of product optimization starts with goal setting , like improving usability. Use in-app messages to recruit participants for beta testing.

Management 81

Management Sales Recruiting User Experience Customer Lifetime Value 81

SaaStr

OCTOBER 25, 2023

For part one of this Ask Me Anything session, Jason covers everything you need to know about hiring your first VP of Sales, what he really thinks about AI, what the future of lead generation in 2024 looks like, and much more. Q: Should Product Marketing Work for Product or Marketing? People don’t do that today.

Scale 244

Scale Sales Hiring AI Sales Recruiting 244

Intercom, Inc.

APRIL 18, 2019

For Anthony, the key is staying laser focused on the human whose problem your business is looking to solve: “When you make it not about yourself and your products and technology, and you make it all about the jobs-to-be-done, you build pretty strong resonance with that marketplace, whether it’s customers or prospects.

Scale 112

Scale Sales Recruiting Marketplace as a Service Sales Hiring 112

Intercom, Inc.

MAY 16, 2018

Despite the mountain of evidence contradicting the mantra of “if you build it, they will come”, it’s still extremely prevalent among product-first companies. In this article, you’ll learn how to: Understand the role of product marketing. Start creating your product marketing plan.

Product Marketing 223

Product Marketing Strategy Marketing Sales Recruiting 223

Neil Patel

OCTOBER 24, 2020

In a nutshell, they can give you expert opinions, analysis, and recommendations that can help ensure a more objective-based approach to grow your business and maximize sales – all at the same time. Another excellent way is to scan the respective consultant on LinkedIn profiles and blog posts. Sales and Marketing Consultants.

Consulting 132

Consulting Sales Hiring Technical Review Sales Recruiting 132

The Angel VC

AUGUST 10, 2011

Today I'd like to tell you a bit more about what we at Point Nine Capital are looking for in SaaS startups (other sectors are something for another blog post). One could almost say that CAC and CLTV are for a SaaS company what wholesale price and sales price are for a retailer. along the way.

Sales Recruiting 155

Sales Recruiting Startup Customer Lifetime Value SaaS 155

User Pilot

JUNE 28, 2023

Stripo offers a pre-sign up interactive demo that brings prospects to their ‘Aha’ moment before they even create an account. Kommunicate drives sales-less product adoption through product experiments and tracking adoption rates with Userpilot.

Onboarding 73

Onboarding SaaS Payments Payment Services Payment Solutions 73

SaaStr

FEBRUARY 2, 2024

The backup of 2020 was great, 2021 comes in and somehow we have 600 unicorns and everyone can burn 500 million a year or have huge sales teams. But the meta point is this, if you’re recruiting in 2024, beware of the “Lost Generation” candidate and persona you may come across. It’s part of the job now.

Sales Recruiting 284

Sales Recruiting Trends Sales Hiring Software Review 284

SaaStr

FEBRUARY 22, 2019

Matt Turck talks with three hyper-growth stage Co-Founders and CEOs on three roadblocks when scaling past $15M ARR: hiring, culture, and sales. So we decided to take you to know three specific topics which are hiring, culture and sales. And I have my sales team in France who’ve been through the great process.

Sales Hiring 111

Sales Hiring Scale Sales Recruiting Company Culture 111

Hull

SEPTEMBER 1, 2020

This guest blog post was written by Aazar Shad, Head of Growth at Userpilot. You can acquire thousands of free users each day, but if you don’t know how to get them to adopt your product and make them addicted to it, they won’t stick around. User adoption is the process of making your trial or new customers addicted to your product.

Payment Methods 52

Payment Methods Payment Solutions Sales Recruiting SaaS Payments 52