User Pilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 89

Product Marketing Management Marketing Customer Lifetime Value 89

Casey Accidental

APRIL 13, 2021

As a product leader with a background in growth, it’s surprising how much what I actually end up working on is product/market fit. Product people should only be focused on growth i.e. connecting people to the value of a product once they’ve confirmed the product is delivering value.

Product Marketing 145

Product Marketing Marketing Scale Retention 145

Intercom, Inc.

SEPTEMBER 1, 2021

That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . Product marketing looks different in every company, but one common trend is that many product marketing managers (PMMs) feel undervalued.

Product Marketing 138

Product Marketing Marketing Sales Hiring Scale 138

User Pilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. As a product marketer, it’s your job to maximize customer lifetime value.

Product Marketing 89

Product Marketing Marketing Churn Customer Lifetime Value 89

User Pilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. What is product-market fit? What is a product-market fit?

Product Marketing 94

Product Marketing Marketing Management Social Media 94

Casey Accidental

JULY 12, 2021

This was adapted from an internal blog post in collaboration with Tamara Mendelsohn, Eventbrite’s CMO. Product works in isolation on product, then at the last minute hands things off to product marketing to name it and “launch it”. Product Positioning Is A Delicate Dance.

Product Marketing 121

Product Marketing Marketing Branding Scale 121

User Pilot

JULY 13, 2022

Do you follow any product manager blogs? Would you like to discover new ones that will give you valuable insights into product management ? In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience.

Technical Review 96

Technical Review Management Leadership Systems Review 96

SaaStr

APRIL 20, 2024

Founders should let marketers do what they’re good at and backfill their weaknesses, rather than trying to control every aspect of marketing. Word-of-mouth marketing is the most effective channel for acquiring customers, followed by Google and the company blog. Consistency is key in marketing.

Sales Hiring 272

Sales Hiring Startup Marketing Technical Review 272

SaaStr

AUGUST 6, 2021

CMO Julie Herendeen and CPO Sean Scott are PagerDuty’s product & marketing power couple. They bring together their respective strengths to drive remarkable product-led growth for PagerDuty, the incident response SaaS that’s been invaluable to tech teams since 2009.

Product Marketing 269

Product Marketing Marketing B2C Strategy 269

User Pilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Product Marketing 97

Product Marketing Metrics Customer Lifetime Value Marketing 97

SaaStr

APRIL 16, 2024

You probably have fallen out of product-market fit, partially or entirely. More on that here : When You Fall Out of Product-Market Fit (Updated) Second, focus on the customers you do have and making them super happy. Via word-of-mouth, via referrals, via blog posts, via folks taking them with you to new jobs, etc.

Startup 277

Startup B2B Metrics Product Marketing 277

User Pilot

SEPTEMBER 4, 2023

The result is a hugely successful marketing emphasis on innovation and exclusivity. Tropicana connects with its target audience through a healthy lifestyle blog Designed for a health-conscious target market, Tropicana orange juice positions itself as a healthy alternative to soda and sugary drinks.

Product Marketing 87

Product Marketing Strategy Marketing Market Research 87

User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. Ready to dive in?

Venture Capital 52

Venture Capital SaaS Data Scale 52

The Angel VC

AUGUST 7, 2014

Product/market fit is a topic that I've touched on a few times on this blog. It's that extremely crucial but somewhat hard to define (and even harder to measure) step which every startup needs to cross as it goes from an idea to a product to a real, scalable business.

Product Marketing 133

Product Marketing Startup Marketing SaaS 133

OPEXEngine

NOVEMBER 16, 2021

For a SaaS enterprise to be successful, determining the product-market fit is extremely important. The customers need to perceive a SaaS product’s utility in solving a particular problem to accept it as a viable solution. Product Market Fit is an important aspect of SaaS product development. Mark Andreessen.

Product Marketing 52

Product Marketing Enterprise Marketing SaaS 52

Casey Accidental

JULY 30, 2018

Marketing, especially in a technology company, has been suffering a death from a thousand cuts for years now. As I blogged about before, marketing’s definition grew too broad for one area to be an effective owner. I’ll start with product marketing. Drive demand and usage of the product.

Product Marketing 75

Product Marketing Marketing Underperforming Technical Team Outsourced Development 75

OpenView Labs

FEBRUARY 2, 2021

The report’s authors already laid out how to get back to hyper-growth , and their article inspired me to share my predictions for 2021’s most important product marketing trends: 1. More SaaS companies will adopt product-led growth. I think you can use content to directly acquire product users.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

SaaStr

JANUARY 22, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 5 Interesting Learnings from Docebo at $145,000,000 in ARR Fractional CROs and CMOs: The Only Times I’ve Ever Seen Them Work 90%-95% of Salespeople Won’t Make It At Your Startup. with Brex’s VP Product Marketing 5.

Scale 205

Scale Customer Success Venture Capital Sales Hiring 205

SaaStr

NOVEMBER 13, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Datadog, ZoomInfo, Atlassian, AWS: Epic Growth — But Some Real Headwinds For The First Time. When You Fall Out of Product-Market Fit. 5 Interesting Learnings from Duolingo at $360,000,000 in ARR.

Sales Recruiting 239

Sales Recruiting AWS Compensation Enterprise 239

ProfitWell

JANUARY 6, 2020

Imagine a world in which your customers sell your product for you. You just have to achieve stellar product-market fit. Marc Andreessen, cofounder and general partner of Andreessen Horowitz, put it this way, “product-market fit is when people sell for you.” What is product-market fit? Ideal, right?

Product Marketing 52

Product Marketing Underperforming Technical Team Marketing Advertising 52

SaaStr

MARCH 26, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: The 48 Types of VP Sales. When You Fall Out of Product-Market Fit Is Cold Calling Dead? Each week, we round up our most popular content so you can catch up on anything you may have missed. Make Deadly Sure You Hire the Right One.

AWS 197

AWS Scale Sales Hiring SMB 197

SaaStr

DECEMBER 14, 2023

With the marketing team, there are a lot of the classic functions — brand marketing, product marketing, and partner marketing. It was less interesting however creating blog posts, web landing pages, the email elements, and the call script based on the asset.

Cloud 254

Cloud Scale AWS AI 254

SaaStr

OCTOBER 22, 2020

Natural Product-Market Fit creates faster and more sustainable growth than artificial. Everyone talks about Product-Market Fit; it’s the holy grail of SaaS. The first is what I call Natural Product-Market Fit. It means product-led growth combined with virality and organic marketing methods.

Sales Hiring 242

Sales Hiring Scale Engineering Product Marketing 242

SaaStr

FEBRUARY 4, 2021

What began as a blog post in 2016 has evolved into a yearly exploration and survey to founders and investors to discover what it really takes to raise capital for SaaS companies. Seed: “What investors are looking for at the seed stage is some sign of product-market fit. The SaaS Funding Napkin.

Finance 311

Finance Product Marketing SaaS Investment 311

SaaStr

APRIL 16, 2021

Own product marketing. Own customer marketing (hopefully). And part of being a good marketer is … well, marketing yourself. So my only advice is just this: when the time comes to hire a CMO, take a look at their LinkedIn, their Twitter profile, their blog posts. CMO is a tough job. The real job.

Sales Recruiting 289

Sales Recruiting Sales Hiring Branding Product Marketing 289

Tom Tunguz

MARCH 3, 2020

The 9 Disciplines of Great SaaS Companies remains one of the most popular posts on marketing on this blog. Gabe Larsen , the VP of Growth at Kustomer, has a marketing scorecard that goes one level deeper and breaks down some of the key elements of key marketing processes. Let’s walk through each quickly.

Underperforming Technical Team 289

Underperforming Technical Team Marketing Scale Social Media 289

SaaStr

SEPTEMBER 8, 2020

On finding product-market fit in the early stages. Jason identifies product/market fit (PMF) as the stage where a startup that has struggled to get customers suddenly sees growth but they don’t know why. The first product Algolia built never achieved product-market fit. And then boom!”

Scale 244

Scale Sales Hiring Technical Advisors Scaling 244

SaaStr

JULY 1, 2022

One only has to read Twitter or any VC blog post to know that things have changed in the funding environment. As you scale to later stages, measurable metrics become much more important than qualitative things like your team, product, market, and competition.

Scale 247

Scale Management Metrics Startup 247

User Pilot

APRIL 30, 2024

In many ways, he has shaped how successful products are built and how teams can be organized to work toward excellence. If you’re interested in learning more about Marty, including his background and top blog and podcast recommendations, continue reading ahead. Who is Marty Cagan?

Management 97

Management Underperforming Technical Team Innovation Generative AI 97

SaaStr

SEPTEMBER 26, 2023

That info could be: high volumes of text like blogs contracts how to respond to a customer images video We’re in the early innings of what it means to generate or have GenAI. Shen likes to use the super-human definition of product market fit. To have a true data moat, the product doesn’t work if you shut it off.

AI 271

AI Generative AI Venture Capital SaaS 271

SaaStr

FEBRUARY 21, 2024

Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic. This person has built out a partnership marketing team within the product marketing team. Product marketing and product owners have specific KPIs on adoption that they track.

AWS 222

AWS Scale Sales Hiring Marketing 222

Tom Tunguz

DECEMBER 17, 2022

ML propels SaaS into a massive second wave that increases workers’ productivity measurably. Machine learning models predict code, synthesize images, author blog posts reducing composition time by a factor of 2 or 3. Tougher markets demand better product-market fit from startups leveraging the new technology of the era.

Software Review 259

Software Review Technical Review Machine Learning Artificial Intelligence 259

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Every step of the way. Liam Geraghty: Hi there.

Product Marketing 211

Product Marketing Marketing Sales Hiring Strategy 211

SaaStr

JUNE 24, 2020

I’ve been investing just long enough now to see start-ups fall out of product-market fit. When I started blogging on SaaStr.com back in 2012 (!), But I didn’t get that apps with happy customers, and some real traction, could fall out of product-market fit. You fall out of product-market fit.

Product Marketing 363

Product Marketing Sales Hiring Marketing Startup 363

SaaStr

MAY 5, 2021

Here’s some advice for other product leaders from our journey at Pendo: $0-5M ARR: All hands on deck. Your primary focus in the earliest days of the company is achieving product-market fit. In most cases, this stage doesn’t require a dedicated product executive. This blog post is brought to you by Pendo.

Strategy 285

Strategy Scale Innovation Interviewing 285

SaaStr

OCTOBER 29, 2023

Nivas Ravichandran heads marketing for Spendflo – Save up to 30% on your SaaS stack. Nivas brings 7+ years of SaaS marketing experience and has led multiple growth and product marketing initiatives at Freshworks. Previously, he has led Startup Partnership and Product Marketing Teams at Freshworks.

Marketing 243

Marketing Product Marketing Startup Engagement 243

SaaStr

FEBRUARY 9, 2024

The Highest ROI Activities from Each GTM Function To wrap up, we asked GC what he’s seen work best in each of the Go-to-Market functions. Highest ROI Product Marketing Strategies GC suggests building a charter and “anti-charter” for product marketing.

Scale 278

Scale Sales Hiring Sales Marketing 278