Casey Accidental
NOVEMBER 13, 2019
As someone who has spent a lot of time building marketplaces in my career, a curious thing has happened over the last couple years. Founders have started reaching out asking for help converting their SAAS or SAAS-like business into a marketplace. The Weak Transition to Marketplace Arguments. So goes the story.
User Pilot
MAY 21, 2024
Customer churn in SaaS is the rate at which customers stop using a service within a set timeframe. Churn reflects user engagement with a product , the value they find in it, and the effectiveness of retention efforts. It’s a key metric for assessing customer satisfaction and retention. or expressed as a percentage: 10%.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
User Pilot
APRIL 21, 2024
Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Prioritize middle- and bottom-of-the-funnel content, presenting your product as a solution to specific problems relevant to a particular user persona. Userpilot blog post. An Ahrefs blog post. Userpilot events.
User Pilot
FEBRUARY 28, 2023
It’s a crowded marketplace with lots of options, but there’s one that stands out from the crowd. A customer satisfaction survey is designed to understand how happy your customers are with your product or service. There are various types: Net promoter score survey : Would your customers recommend your product?
OPEXEngine
FEBRUARY 22, 2022
SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support. These lower price points influence the GTM strategy, which requires lower labor costs and a greater reliance on “one-to-many” marketing.
OPEXEngine
MAY 18, 2021
Valuations of private companies are generally a mix of quantitative and qualitative analysis, including market sizing and intangibles, like management team reputation, experience, and network. In this blog, we are looking at the business metrics that can be measured quantitatively and providing a few insights on how investors analyze them.
Intercom, Inc.
APRIL 18, 2019
They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. When Gainsight CEO Nick Mehta asked Anthony to run marketing, Anthony he was jumping in at the deep end. So how can we do more of that?
Expert insights. Personalized for you.
106 
Let's personalize your content