SaaStr

APRIL 8, 2023

Over the years, we’ve done just an incredible number of deep dives, AMAs, and more with many of the best CROs and VPs of Sales in SaaS!

Scale 265

Scale Sales Hiring SMB SaaS 265

SaaStr

MAY 22, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: One Simple Trick to Make Your SDRs Perform Better. SaaStr 554: The Builders and Sellers Playbook: Proven Models that Help GTM and Product-led Teams Scale with CircleCI CEO Jim Rose. Cloud Stocks May Be Down.

Scale 261

Scale Sales Hiring Payment Features Marketing 261

SaaStr

NOVEMBER 7, 2021

Top Blog Posts This Week: What’s Your SaaS Startup Worth? 4 “Beyond Product-led Growth: 7 Lessons Learned in Product-Led Scaling with Dropbox’s GM” #5 “The Sales Playbook for 2022 with Brendon Cassidy and Jason Lemkin” A great, brand new deep dive on where sales is going in SaaS in 2022.

Scale 228

Scale Cloud Startup Scaling 228

SaaStr

MAY 15, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: SaaS Multiples Are At a 3+ Year Low. When to Go Multi-Product in SaaS. SaaStr 554: The Builders and Sellers Playbook: Proven Models that Help GTM and Product-led Teams Scale with CircleCI CEO Jim Rose.

Scale 220

Scale Sales Hiring Payment Features Marketing 220

SaaStr

OCTOBER 5, 2022

In a volatile economic climate and market, founders must employ smart growth strategies while focusing on efficiency. This information allows us to learn how our customers engage with our products and our various marketing platforms or how they use other technologies or services. How do your customers derive value from your product? .

VP of Engineering 197

VP of Engineering Scale Scaling Sales Hiring 197

SaaStr

MARCH 10, 2022

Focusing on how to build better, strong faster products to $100M and beyond, SaaStr Build is a live, global digital event on Wednesday, March 16 th. In this session, Atlassian’s Chief Operating Officer, Anu Bharadwaj, joins us to share the company’s playbook. Building a Values Playbook that Led to a $1.3B

Scale 207

Scale SMB Scaling Startup 207

SaaStr

FEBRUARY 5, 2022

SaaStr Build will be LIVE on Wednesday, March 16th, and will focus on how to build better, strong faster products to $100M and beyond. With so many incredible sessions to choose from, we thought we’d highlight a few for you here: Building & Scaling Global Product Teams. Why Customer Success and Product Should be Best Friends.

AWS 223

AWS Customer Success Scale Sales Hiring 223

SaaStr

MARCH 20, 2024

They discuss Sam’s learnings at Founders Fund, what the 2024 playbook looks like, hiring and motivating sales teams, and a handful of audience questions. With personal experience from EchoSign and other high-growth companies, he was spoiled when it came to those companies raising money from exceptional VCs.

Sales Hiring 267

Sales Hiring Sales Recruiting Scale Headcount 267

SaaStr

NOVEMBER 15, 2022

For many, it’s proven to be a year of growth and resiliency. The shift to using SaaS metrics as a common language led to a common definition of what a great cloud business should look like. However, it’s growing more apparent in recent years that this monolith does not accurately measure every company’s growth and efficiency.

Metrics 223

Metrics Machine Learning Artificial Intelligence Technical Review 223

SaaStr

AUGUST 16, 2022

Key Products for Product-led SaaS, hosted by Sandhya Hegde, General Partner at Unusual Ventures. Playbook to Optimizing Efficiency and the Burn Multiple, hosted by Anant Vidur Puri, Partner at Bessemer Venture Partners. Making it real: Connecting Strategy to Execution, hosted by Sherry Li, VP of Product at GE.

Scale 208

Scale Cloud Scaling Metrics 208

SaaStr

FEBRUARY 24, 2022

One wanted to hire “Mr/Ms PLG” to make their product more viral. PLG, or Product-Led Growth, can mean, so many things. Everyone would prefer a product where 50% or more of the leads come from the product itself. Instead: * Hire a great VP of Product with strong freemium experience.

Sales Hiring 235

Sales Hiring Scale SMB Acquisition 235

User Pilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? Or perhaps you’ve managed to marry the two strategies and embraced product-led sales? If not, but you’d like to learn more, then why not watch the talk that Ben Williams , known as the Product-Led Geek, delivered at the recent Product Drive hosted by Userpilot?

Scale 105

Scale Sales Software Review Retention 105

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. But to develop a GTM strategy, you must have Product Market Fit. Without it, you don’t have a business.

Scale 242

Scale Sales Hiring Scaling Outsourced Development 242

User Pilot

JANUARY 26, 2024

Product-led growth is predicted to become even more prominent in 2024. For those who would like to implement the growth model, here's our product-led growth playbook. In this article, we share 11 tried and tested tactics for product managers who want to up their PLG game.

SaaS 103

SaaS Acquisition Onboarding Retention 103

SaaStr

DECEMBER 14, 2021

SaaStr Scale is dedicated to bringing you the playbooks for scaling to $100M and beyond. We’ve got you covered with content on scaling, sales, product-led growth, and especially the focus of this post, Marketing. How to Build a Growth-oriented Team with Guru’s VP of Marketing Brittany Bingham.

Scale 242

Scale Scaling Marketing Consulting 242

SaaStr

FEBRUARY 16, 2022

Focusing on how to build better, strong faster products to $100M and beyond, SaaStr Build is a live, global digital event on Wednesday, March 16 th. From 40% Growth to $3.2B In this session, Atlassian’s Chief Operating Officer, Anu Bharadwaj, joins us to share the company’s playbook. Secrets to Re-Ignition.

Scale 209

Scale Innovation Leadership Acquisition 209

SaaStr

FEBRUARY 8, 2022

Q: How do you market a B2B SaaS product in the early days? But the playbook to do that varies based on the product, how mature the brand is, the space, and the skills of the marketer. Product-led growth and “viral” growth. Folks genuinely interested in what your product does. They usually do.

Marketing 297

Marketing Scale Content Marketing Consulting 297

SaaStr

NOVEMBER 3, 2023

They’re still cruising — growing a stunning 45% YOY – which led us to the question: How? It’s not only rare(r) to see such explosive growth by a SaaS company, but to also watch Jonathan’s exciting career growth at the more senior levels within a hyper-growth company. The takeaway?

Payment Methods 202

Payment Methods Acquisition Scale Payments 202

SaaStr

SEPTEMBER 19, 2023

Many of the fundamental business models that were once engraved in the SaaS playbook are now changing thanks to a tougher macro environment and a maturing market. This is where traditional SaaS methods like subscription pricing only, driving growth through headcount only, or a pure sales GTM strategy only live. Apple hasn’t done any.

Business Model 260

Business Model SaaS Payments Payments Headcount 260

SaaStr

APRIL 26, 2023

Tara Robertson, CMO at Bitly, says there is no playbook for customer marketing. The Takeaway — Great customer knowledge is just as important as great product knowledge. Spend as much time getting to know customers as you do getting to know your product. People don’t just buy products but hire you to solve a specific problem.

Scale 215

Scale Strategy Marketing Education 215

SaaStr

JANUARY 13, 2023

When you’re preparing for hyper-growth, the question isn’t “what will break?” What breaks through growth? Your people, communications, and a best-laid plan should be on your radar through hyper-growth. There are two specific ingredients that are required for hyper-growth: Velocity : You have to keep moving and move fast.

Scale 247

Scale Underperforming Technical Team Leadership Communication 247

SaaStr

FEBRUARY 4, 2022

As the Head of Marketing at Klayvio , she discusses her experience growing a small, new marketing team to an organized, self-sufficient one all while the company was experiencing hyper-growth at every level. These strategic functions were able to build an operational playbook and hire the doers underneath them to make the right moves.

Scaling 208

Scaling Marketing Management Branding 208

SaaStr

DECEMBER 15, 2021

7:00 AM (40 MINS) – Product-led Growth: How to Execute Across the Full Funnel (and Mistakes We Made) with Reprise’s VP of Marketing and VP of Sales. 8:00 AM (20 MIN) – How to Build a Growth-Oriented Team with Guru’s VP of Marketing Brittany Bingham. All times are in Pacific Time. 7:00-8:00 AM PT.

Scale 234

Scale VP of Engineering Scaling SMB 234

User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. Ready to dive in?

Venture Capital 52

Venture Capital SaaS Data Scale 52

User Pilot

JUNE 20, 2023

An exceptional user onboarding experience can make all the difference for your SaaS company's growth. TL;DR You can try the following books to enhance user onboarding strategies: Product Rantz by Userpilot reveals what to do and what not to do for successful onboarding with valuable insights and humor. But where do you begin?

Onboarding 98

Onboarding VP of Engineering SaaS Consulting 98

SaaStr

JULY 30, 2023

What is one thing all hyper-growth SaaS companies have in common? “A A growth team that takes risks and looks for outlier effects,” says Guillaume “G” Cabane, Co-Founder at Hypergrowth Partners, a collective of advisors, VPs, and others working on an equity basis with companies like Maze, ramp, and Honeycomb.io. That’s important.

Scale 203

Scale Sales Hiring AI Banking 203

SaaStr

AUGUST 4, 2021

Here’s a look at some of the Icons, Experts and Masterminds of SaaS who will be joining us: The Secrets Behind Creating Scalable Products with Box’s CEO Aaron Levie , and. A Marketer’s Playbook for Building a Sustainable Growth Strategy with Datadog’s CMO Alex Rosemblat.

Scale 261

Scale AWS B2C SaaS 261

SaaStr

DECEMBER 5, 2023

Challenge #1: Starting with Product-Led Growth and Deciding If It’s Worth It If you start with PLG and want to move your customer base and prospects to Enterprise deals, you might ask yourself: Should I go for it? They said, “ The growth is amazing, but we’ll have to be able to sell into the Enterprise.

Scale 197

Scale Enterprise readiness compliance Enterprise 197

SaaStr

JANUARY 7, 2021

We were fortunate enough to interview CEOs who were in the trenches navigating the COVID-19 pandemic, investors who were advising companies on how best to move forward, and operators who saw explosive growth given the shift to working from home. . Here’s a breakdown of each episode: 1.

Scale 257

Scale Sales Hiring Scaling B2B 257

SaaStr

MARCH 10, 2023

Product-led growth is a hot topic. As a startup, you want people to love your product, plain and simple. At SaaStr APAC 2023, Matt Vethuis, the VP, APJ at Amplitude, shared his take on how to bring power to your products through a hybrid blend of product and sales-led growth called product-led sales.

Sales 203

Sales Travel Forecasting Startup 203

SaaStr

DECEMBER 17, 2020

1: “Mastering the Art and Science of Product-Led Growth with Gainsight” Over 20,000 tuned into this session on what Gainsight has learned here, on the heels of its $1B+ acquisition by Vista. #2: 5: “The Playbook to Building Adaptable Products for Long-term Growth with Twilio.”

Scale 183

Scale Scaling SMB Acquisition 183

SaaStr

APRIL 25, 2021

I personally was terrible at many growth tactics, growing Adobe Sign / EchoSign. Everyone says they are easy to use, but for all our faults, we really did have a profoundly easy to use product. Making smart bets on the product roadmap. Finally, looking back, tenacity was our best growth tactic. Ease-of-use.

Scale 266

Scale Enterprise Branding Scaling 266

SaaStr

SEPTEMBER 16, 2021

Growth Partners. ICONIQ Growth. TZP Growth Equity. SC Moatti, Founding Partner – Mighty Capital – presenting “The Playbook for The Age of Product: Winning Against Tech Giants”. Sheila Vashee, Partner – Basis Set Ventures – presenting “Early Growth Channels”. FTV Capital. High Alpha.

Scale 243

Scale Venture Capital Innovation Banking 243

Sales Hacker

MARCH 1, 2024

The B2B playbook is changing. This entire newsletter highlights key changes – from ecosystem-led growth, to the featured live events, to owned media. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Consider the overnight success of a celebrity-owned product.

VP of Engineering 72

VP of Engineering Scale SaaS AI Search 72

OpenView Labs

JUNE 29, 2021

But are these businesses following a playbook, and can others replicate their success? After analyzing patterns in publicly traded companies and studying how developers buy software (hint: they don’t like to be sold to), we compiled our research into The Developer-Focused Go-to-Market Playbook. Another classic from the OpenView blog.

Development 57

Development Marketing Sales Content Marketing 57

ChurnZero

MAY 4, 2023

There’s a closely held growth secret among large B2B professional services firms, like consultants, accountants and law firms, that Customer Success Managers (CSMs) might appreciate: The more relationships a client has across a firm, the lower that client’s flight risk.

Development Team Review 98

Development Team Review Technical Review SaaS Scale 98

Casey Accidental

NOVEMBER 28, 2023

The Summit gathered ~40 CPOs and product leaders to chat through topics centered around product development and product-led growth. This year, topics ranged broadly from incorporating AI to deliver world-class consumer experiences to defining and measuring different forms of community-powered growth.

Payments 63

Payments Scale Payment Methods Underperforming Technical Team 63