SaaStr

DECEMBER 27, 2023

He led Sendgrid through a big IPO and multi-billion dollar sales to Twilio. #4. Sales-Led or Product-Led? CRO On Why You Need Both I really loved this one with Harness’ CRO on how to rule a PLG and sales-led playbook at the same time: #6. For B2B Generative AI Apps, is Less More? Harness.io

Scale 230

Scale SMB Generative AI AI 230

SaaStr

MAY 29, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 10 Simple Ideas to Help Manage the Burn. SaaStr 558: Building a Values Playbook that Led to a $1.3B Exit with Emery Wells, Co-Founder & CEO @ Frame.io & VP, Digital Products, Adobe. Build One Now.

Payment Features 207

Payment Features Leadership Engineering Startup 207

SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. In this playbook we’ll share: Automated outbound at-scale strategies. Sales-assisted, product-led growth strategies that close Enterprise leads.

Scale 224

Scale Sales Hiring Strategy Marketing 224

SaaStr

APRIL 8, 2023

Over the years, we’ve done just an incredible number of deep dives, AMAs, and more with many of the best CROs and VPs of Sales in SaaS!

Scale 253

Scale Sales Hiring SMB SaaS 253

SaaStr

MAY 22, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: One Simple Trick to Make Your SDRs Perform Better. SaaStr 554: The Builders and Sellers Playbook: Proven Models that Help GTM and Product-led Teams Scale with CircleCI CEO Jim Rose. Cloud Stocks May Be Down.

Scale 249

Scale Sales Hiring Payment Features Marketing 249

SaaStr

NOVEMBER 7, 2021

Top Blog Posts This Week: What’s Your SaaS Startup Worth? 4 “Beyond Product-led Growth: 7 Lessons Learned in Product-Led Scaling with Dropbox’s GM” #5 “The Sales Playbook for 2022 with Brendon Cassidy and Jason Lemkin” A great, brand new deep dive on where sales is going in SaaS in 2022.

Scale 218

Scale Cloud Startup Scaling 218

SaaStr

OCTOBER 25, 2023

Q: Should Product Marketing Work for Product or Marketing? Product marketing is a weird art, with many over-indexing. These days, CEOs are looking for too much magic from product marketing. These days, CEOs are looking for too much magic from product marketing. Product marketing is neither marketing nor product.

Scale 241

Scale Sales Hiring AI Sales Recruiting 241

Totango

FEBRUARY 28, 2024

While new customer acquisition remains important, our era of responsible growth underscores the vital importance of guiding customers toward positive business outcomes as the most sustainable pathway to success. It’s no longer sufficient for businesses to merely survive; they must deliver measurable value quickly and consistently.

Revenue 107

Revenue Scale Artificial Intelligence Outsourced Development 107

SaaStr

MAY 15, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: SaaS Multiples Are At a 3+ Year Low. When to Go Multi-Product in SaaS. SaaStr 554: The Builders and Sellers Playbook: Proven Models that Help GTM and Product-led Teams Scale with CircleCI CEO Jim Rose.

Scale 210

Scale Sales Hiring Payment Features Marketing 210

SaaStr

OCTOBER 5, 2022

In a volatile economic climate and market, founders must employ smart growth strategies while focusing on efficiency. This information allows us to learn how our customers engage with our products and our various marketing platforms or how they use other technologies or services. How do your customers derive value from your product? .

VP of Engineering 191

VP of Engineering Scale Scaling Sales Hiring 191

Chart Mogul

SEPTEMBER 15, 2023

For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers. Subscriber or not, anyone who wants to increase their SaaS knowledge will benefit by reading the … For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

SaaStr

MARCH 10, 2022

Focusing on how to build better, strong faster products to $100M and beyond, SaaStr Build is a live, global digital event on Wednesday, March 16 th. In this session, Atlassian’s Chief Operating Officer, Anu Bharadwaj, joins us to share the company’s playbook. Building a Values Playbook that Led to a $1.3B

Scale 199

Scale SMB Scaling Startup 199

SaaStr

FEBRUARY 5, 2022

SaaStr Build will be LIVE on Wednesday, March 16th, and will focus on how to build better, strong faster products to $100M and beyond. With so many incredible sessions to choose from, we thought we’d highlight a few for you here: Building & Scaling Global Product Teams. Why Customer Success and Product Should be Best Friends.

AWS 219

AWS Customer Success Scale Sales Hiring 219

SaaStr

APRIL 30, 2024

How to build operational excellence into your organization at different stages of the growth curve. 2022 was a foundation-building year, fixing a very leaky bucket where the product crushed it with the right customers, but they were closing a lot of poor-fit customers. This led to fairly unsustainable levels of churn of early churn.

Scale 256

Scale SMB Sales Hiring Sales 256

SaaStr

FEBRUARY 15, 2023

Iconic PLG companies share how they integrated GTM into their growth strategy to go from single digits to over a billion in ARR. Strategy: To get started, identify playbooks that yield the highest revenue. Team: Similar to scattered data, PLG companies often bifurcate their growth funnel. 20 million?

Scale 185

Scale Sales Hiring CTO Hire Scaling 185

SaaStr

NOVEMBER 15, 2022

For many, it’s proven to be a year of growth and resiliency. The shift to using SaaS metrics as a common language led to a common definition of what a great cloud business should look like. However, it’s growing more apparent in recent years that this monolith does not accurately measure every company’s growth and efficiency.

Metrics 213

Metrics Machine Learning Artificial Intelligence Technical Review 213

SaaStr

MARCH 20, 2024

They discuss Sam’s learnings at Founders Fund, what the 2024 playbook looks like, hiring and motivating sales teams, and a handful of audience questions. With personal experience from EchoSign and other high-growth companies, he was spoiled when it came to those companies raising money from exceptional VCs.

Sales Hiring 255

Sales Hiring Sales Recruiting Scale Headcount 255

SaaStr

AUGUST 16, 2022

Key Products for Product-led SaaS, hosted by Sandhya Hegde, General Partner at Unusual Ventures. Playbook to Optimizing Efficiency and the Burn Multiple, hosted by Anant Vidur Puri, Partner at Bessemer Venture Partners. Making it real: Connecting Strategy to Execution, hosted by Sherry Li, VP of Product at GE.

Scale 198

Scale Cloud Scaling Metrics 198

SaaStr

JUNE 2, 2023

Recruit diverse leaders The goal of hiring a revenue leader is to put gasoline on finding product market fit success. Hire a leader who will not only agree with you but someone you can disagree with in a respectful and productive way. The team has great visionary, product, and execution capabilities and a solid go-to-market strategy.

Sales Recruiting 212

Sales Recruiting Sales Hiring Scale Branding 212

User Pilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? Or perhaps you’ve managed to marry the two strategies and embraced product-led sales? If not, but you’d like to learn more, then why not watch the talk that Ben Williams , known as the Product-Led Geek, delivered at the recent Product Drive hosted by Userpilot?

Scale 105

Scale Sales Software Review Retention 105

SaaStr

FEBRUARY 24, 2022

One wanted to hire “Mr/Ms PLG” to make their product more viral. PLG, or Product-Led Growth, can mean, so many things. Everyone would prefer a product where 50% or more of the leads come from the product itself. Instead: * Hire a great VP of Product with strong freemium experience.

Sales Hiring 224

Sales Hiring Scale SMB Acquisition 224

SaaStr

MARCH 15, 2024

Last week, they launched a product called Vimeo Central, a complete suite for using video in collaboration and employee engagement. How Does Vimeo Handle Long-Tail PLG vs. a Very Sales-Led Motion? Vimeo has millions of people interacting with their product every month, and what’s the one thing so many founders struggle with?

AI Search 224

AI Search SaaS Advertising Sales Hiring 224

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. But to develop a GTM strategy, you must have Product Market Fit. Without it, you don’t have a business.

Scale 232

Scale Sales Hiring Scaling Outsourced Development 232

SaaStr

FEBRUARY 16, 2022

Focusing on how to build better, strong faster products to $100M and beyond, SaaStr Build is a live, global digital event on Wednesday, March 16 th. From 40% Growth to $3.2B In this session, Atlassian’s Chief Operating Officer, Anu Bharadwaj, joins us to share the company’s playbook. Secrets to Re-Ignition.

Scale 204

Scale Innovation Leadership Acquisition 204

SaaStr

DECEMBER 14, 2021

SaaStr Scale is dedicated to bringing you the playbooks for scaling to $100M and beyond. We’ve got you covered with content on scaling, sales, product-led growth, and especially the focus of this post, Marketing. How to Build a Growth-oriented Team with Guru’s VP of Marketing Brittany Bingham.

Scale 232

Scale Scaling Marketing Consulting 232

SaaStr

FEBRUARY 8, 2022

Q: How do you market a B2B SaaS product in the early days? But the playbook to do that varies based on the product, how mature the brand is, the space, and the skills of the marketer. Product-led growth and “viral” growth. Folks genuinely interested in what your product does. They usually do.

Marketing 287

Marketing Scale Content Marketing Consulting 287

SaaStr

NOVEMBER 3, 2023

They’re still cruising — growing a stunning 45% YOY – which led us to the question: How? It’s not only rare(r) to see such explosive growth by a SaaS company, but to also watch Jonathan’s exciting career growth at the more senior levels within a hyper-growth company. The takeaway?

Payment Methods 192

Payment Methods Acquisition Scale Payments 192

SaaStr

APRIL 26, 2023

Tara Robertson, CMO at Bitly, says there is no playbook for customer marketing. The Takeaway — Great customer knowledge is just as important as great product knowledge. Spend as much time getting to know customers as you do getting to know your product. People don’t just buy products but hire you to solve a specific problem.

Scale 210

Scale Strategy Marketing Education 210

SaaStr

SEPTEMBER 19, 2023

Many of the fundamental business models that were once engraved in the SaaS playbook are now changing thanks to a tougher macro environment and a maturing market. This is where traditional SaaS methods like subscription pricing only, driving growth through headcount only, or a pure sales GTM strategy only live. Apple hasn’t done any.

Business Model 248

Business Model SaaS Payments Payments Headcount 248

SaaStr

DECEMBER 21, 2022

Businesses must effectively evolve their strategies, operations, and overall product-market fit to target and win those enterprise accounts. For leaders and operators, knowing the big vision for success and growth is easy—sequencing it is what’s hard. What is the main reason people purchase our product?

Scale 190

Scale Enterprise Scaling Management 190

SaaStr

AUGUST 15, 2021

Be there Sept 27-28-29 as the best in SaaS take the stage to share their best practices, learnings, playbooks, how-to’s and more. Marketing Hyper Growth at Scale with Klaviyo’s Head of Marketing, Kady Srinivasan. We recently launched the entire SaaStr Annual 2021 Agenda!!

Scale 291

Scale Marketing Sales Social Media 291

User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. Ready to dive in?

Venture Capital 52

Venture Capital SaaS Data Scale 52

SaaStr

JANUARY 13, 2023

When you’re preparing for hyper-growth, the question isn’t “what will break?” What breaks through growth? Your people, communications, and a best-laid plan should be on your radar through hyper-growth. There are two specific ingredients that are required for hyper-growth: Velocity : You have to keep moving and move fast.

Scale 236

Scale Underperforming Technical Team Leadership Communication 236

User Pilot

JUNE 20, 2023

An exceptional user onboarding experience can make all the difference for your SaaS company's growth. TL;DR You can try the following books to enhance user onboarding strategies: Product Rantz by Userpilot reveals what to do and what not to do for successful onboarding with valuable insights and humor. But where do you begin?

Onboarding 98

Onboarding VP of Engineering SaaS Consulting 98

SaaStr

FEBRUARY 4, 2022

As the Head of Marketing at Klayvio , she discusses her experience growing a small, new marketing team to an organized, self-sufficient one all while the company was experiencing hyper-growth at every level. These strategic functions were able to build an operational playbook and hire the doers underneath them to make the right moves.

Scaling 200

Scaling Marketing Management Branding 200

SaaStr

DECEMBER 15, 2021

7:00 AM (40 MINS) – Product-led Growth: How to Execute Across the Full Funnel (and Mistakes We Made) with Reprise’s VP of Marketing and VP of Sales. 8:00 AM (20 MIN) – How to Build a Growth-Oriented Team with Guru’s VP of Marketing Brittany Bingham. All times are in Pacific Time. 7:00-8:00 AM PT.

Scale 224

Scale VP of Engineering Scaling SMB 224

SaaStr

JULY 30, 2023

What is one thing all hyper-growth SaaS companies have in common? “A A growth team that takes risks and looks for outlier effects,” says Guillaume “G” Cabane, Co-Founder at Hypergrowth Partners, a collective of advisors, VPs, and others working on an equity basis with companies like Maze, ramp, and Honeycomb.io. That’s important.

Scale 197

Scale Sales Hiring AI Banking 197