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The Compounding Returns of Content Marketing: The Data Behind Why Persistence Pays Off in Blogging

Tom Tunguz

Each of the posts of a blog continues to attract traffic from SEO and social channels long after it has been published. Below is a chart of the 9 most popular posts in the last 12 month on this blog. It is scaled to eliminate the peaks to better show how page views on these posts trend with time.

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Content Marketing in 2021 and Beyond

Neil Patel

Over 41 percent of Americans use an ad blocker of some sort. SMBs that blog generate 126% more lead growth than their non-blogging counterparts. SMBs that blog generate 126% more lead growth than their non-blogging counterparts. The average blog post was 808 words in 2014, but was 1142 words in 2017.

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Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth

SaaStr

For context to kick us off, some of the top SaaS companies have 41% lower CAC than the rest. The influencers in this case were developers who had created open-source frameworks and landing pages. Sales-assisted, product-led growth strategies that close Enterprise leads. How to use community as a driver of product-led growth.

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Travel SEO Strategies to Compete in the SERPs

Neil Patel

Travel SEO helps websites become more visible in search engine results pages (SERPs) when implemented effectively. When you’ve compiled your list, add these keywords to: Blog posts Meta descriptions Social media URLs and website Online profiles and directories (like Google Business Profile and Yelp, etc.)

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Seven customer community building tips for SaaS CSMs

ChurnZero

Companies operating in the SaaS space also stand to gain by borrowing a page from this playbook and striving to build a community online. Be sure to also explore these other CS communities in our blog “ Top 5 Slack communities for Customer Success professionals.” Looking to be a part of a new CS community?

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10 Examples of How Content Creators and Teams Are Using AI

Buffer Resources

A report found that of 77 AI-written articles, 41 contained errors. Example of a CNET AI disclaimer The tech publication now updates an AI Policy page detailing how they’re using AI. The team paused using the AI tool to build better editorial processes and has committed to refining it to suit their editorial standards and needs.

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No Fee Payment Processing: Everything You Need to Know

Stax

A 2022 survey by the Pew Research Centre found that 41% of consumers don’t use cash for weekly purchases like gas, meals, and groceries. eCommerce stores should have surcharge information on their first web page. This figure used to be 24% in 2015 which makes it evidently clear that card usage is on the rise.