SaaStr

NOVEMBER 16, 2022

All the early SaaStr content was only around folks sort of for one to 5 million and we added more diversity to some stages than others. Well, I liked their LinkedIn. And when I first wrote this on LinkedIn, I got a hundred comments with everyone telling me who their magical sales rep is too. Bootstrapping. Why did you hire them?

Sales Hiring 211

Sales Hiring VP of Engineering Payment Methods Scale 211

Buffer Resources

SEPTEMBER 11, 2023

Having a strong LinkedIn game is no longer an option. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines.

Sales Recruiting 52

Sales Recruiting Sales Hiring Scale Social Media 52

Neil Patel

OCTOBER 5, 2020

Plus, 27% of UK and US users say they discovered new brands via social media ads this year. (It It shared the top spot for brand discovery with TV ads). For example, you can gather email subscribers from social media by posting your best gated content as ads. higher win rates and 18.1% higher quota attainment rates.

Social Media 145

Social Media Advertising Branding B2B 145

User Pilot

OCTOBER 30, 2022

In this article, you’ll discover: Why the customer experience is key to customer retention and driving business growth, especially for SaaS companies. 17 practical strategies for improving your user experience. 17 practical ways to improve the customer experience: Set goals that align with your desired business outcomes.

Scale 97

Scale SaaS Underperforming Technical Team Systems Review 97

Sales Enablement, SaaS and Growth

DECEMBER 4, 2017

As marketers we’re well acquainted with the standard playbook of inbound marketing, search engine optimization (SEO), Google AdWords, pay-per-click (PPC) advertising, email marketing, social media and online ads. Best practice is for marketers to take a blended approach and leverage a range of channels and tactics.

Marketing 131

Marketing Outsourcing Services Social Media Technical Review 131

Unbounce

MAY 27, 2021

The company was founded in 1998 as an independent music distributor sharing the joy of music via—you guessed it—shiny plastic discs. Today, the company has shifted to digital distribution, joining the likes of Apple Music, Youtube, and Spotify. Be sure to follow Daniel’s marketing journey via his Twitter and LinkedIn profiles.).

Artificial Intelligence 139

Artificial Intelligence Scale SaaS Payments Payment Methods 139

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. Entrepreneur magazine credits him with creating one of the 100 most brilliant companies. Neil Patel’s foray into digital marketing began with his blog. and around the world. NP Digital. History of NP Digital.

VP of Engineering 126

VP of Engineering Marketing Marketplace as a Service Social Media 126

Intercom, Inc.

JANUARY 14, 2021

The best way to know your customers is through feedback. Looking at how the best companies operate, Hubert and his team boiled down product excellence to three key areas of action: vision, strategy, and execution. Too often, companies make the mistake of going after too many things at once. A CRM for Product.

Strategy 225

Strategy Scale Systems Review Technical Review 225

User Pilot

JANUARY 12, 2023

You’ll also learn the best ways and tools to perform behavioral segmentation. Product marketers also use behavioral segmentation to re-engage lapsed customers and run highly personalized ads. Behavioral segmentation , on the other hand, divides customers into groups based on their behavior and SaaS metrics.

Software Review 98

Software Review SaaS Customer Lifetime Value Engagement 98

SaaStr

JANUARY 28, 2019

If you’re in the SaaS industry, chances are you’ve heard of customer success. Customer success is a company-wide initiative, which means that having the right culture, sales processes, and product strategy are just as important as having the right organizational processes. By Gainsight. Your Customer Should Be the Priority in 2019.

Scale 107

Scale Marketplace as a Service Customer Success Scaling 107

Casey Accidental

NOVEMBER 13, 2019

Founders have started reaching out asking for help converting their SAAS or SAAS-like business into a marketplace. Many of the terms we use to define businesses today are features of the business rather than an encompassing definition, like the words SAAS or platform, which makes them not very useful. 1 Saturated Growth in SAAS.

Marketplace as a Service 106

Marketplace as a Service Business Model Business Underperforming Technical Team 106

SaaStr

JUNE 10, 2020

I’ve advised more than 25 companies, seven of which have been acquired in the last two years and three of which have gone out of business. But one thing I know through pattern recognition, there’s a lot of similarities across startups and companies as they go through the different stages. Every company is different.

Travel 174

Travel Marketing Scale Outsourcing Services 174

How SaaS Works

OCTOBER 7, 2019

The How SaaS Works series simplifies the complex world of software-as-a-service (SaaS) into the practical fundamentals for anyone involved in SaaS. Introduction to Lead Generation SaaS Engine Components The lead generation component of the SaaS engine is analogous to gasoline in an internal combustion engine.

SaaS 40

SaaS Social Media Sales Funnel Content Marketing 40

ProfitWell

APRIL 22, 2019

Pipedrive has some advice on not losing out on your best prospects. Everybody deserves a little extra appreciation, especially your product users, and Instapage has ten creative ways to practice that gratitude. And since Userpilot knows user activation is one of the most important KPIs in SaaS, they have your "in" to making it happen.

Subscription 45

Subscription Payment Features Entertainment Healthcare 45

Intercom, Inc.

JUNE 21, 2018

Max Altschuler has made a career seeking out efficiencies in sales – hacks, as he calls them – and sharing them with the wider SaaS and sales community. Here are five quick takeaways: If you’re an early-stage company you don’t just need to build a sales team, you need to build an efficient sales team. Short on time?

Sales Hiring 183

Sales Hiring Scale Sales Recruiting Technical Advisors 183

SaaStr

JULY 15, 2020

On the left, we go into February and this is the best of times, isn’t it? There was this joke on Twitter the other day, someone who was pointing out how on your LinkedIn you said PayPal, it exited at a billion and now it’s worth 40 billion or 50 billion. Jason Lemkin: … For a bunch of reasons. Keith Rabois: Yeah.

Investment 151

Investment Scale Travel Venture Capital 151

Buffer Resources

DECEMBER 5, 2023

For example, you distill high-performing old blog posts into Instagram carousel posts. At Buffer, we regularly repurpose content — and one of our core strategies is turning our blogs into social media posts. For example, we turned this blog post on creating content pillars into an Instagram carousel (and even a thread on X !).

Social Media 125

Social Media AI Search Content Marketing AI 125

SaaStr

JULY 12, 2022

Now, I just invest in SasS companies. All I want to do is practice what I learned and do better at it. Then, we have this community in SaaS — SaaStr. Generally, what happens is 95 percent of us SaaS founders, while we may have done some sales in our career, we’re not formally trained in sales.

Sales Hiring 249

Sales Hiring Part-Time VPE VP of Engineering Sales Recruiting 249

User Pilot

MARCH 31, 2023

Optimizing the user onboarding flow is always a key SaaS business goal. That being said, it can be difficult to improve the user’s experience if you don’t follow the onboarding flow best practices that this guide will go over! Let’s dive deeper into each of these best practices.

Onboarding 98

Onboarding Churn Retention Engagement 98

Incredo

NOVEMBER 7, 2019

Or if you are a sales rep at a SaaS company, this guide again can become a goldmine for you and your teammates. You always want bigger commission checks , right? So after reading today’s blog, you will be opening your eyes to SaaS demo best practices and closing more sales. 5) STAY WITH US TILL THE END.

Payment Solutions 168

Payment Solutions Software SaaS Payments Payments 168

SaaStr

NOVEMBER 28, 2021

We’ve had some legendary SaaS greats over the years. From the very first episode with Tiago Paiva, Founder, and CEO of now $10B Talkdesk to Mark Roberge, our most downloaded podcast episode of all time , our podcast has been host to the very best in SaaS since 2016. You never get to spend less time in sales as a SaaS CEO.

Scale 175

Scale Sales Hiring Sales Recruiting Scaling 175

Kellblog

JUNE 4, 2023

Before diving into Mark’s guest post, below, I want to try and drain the swamp by defining some basics: Partners should be used as the catch-all term to describe companies with whom you have one or more relationships that are presumably friendly and mutually beneficial. GSI is a type of company; it describes their business.

Sales Recruiting 108

Sales Recruiting Compensation SaaS Sales Hiring 108

How To Buy Saas

DECEMBER 1, 2020

SaaS is a global software solution created by different businesses in order to improve human activities in a matter of clicks. SAAS is also abbreviated as software as a service. With so many SAAS getting visibility in online marketplaces, we found that new saas businesses are struggling hard to make it to the right set of customers.

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

User Pilot

JANUARY 17, 2023

To help you, we have put together this article with different types of friction, and practical steps to create seamless customer experiences and drive product growth. Best practices for frictionless customer experiences: Simplify the signup process — don’t make it unnecessarily long.

B2B 98

B2B User Experience Onboarding Customer Lifetime Value 98

Blulogix

FEBRUARY 23, 2024

This blog post explores the emerging trends that are set to redefine subscription billing and monetization, offering predictions for the transformative journey ahead in the digital economy. Charting the Future: What Are the Emerging Trends in Subscription Billing and Monetization?

Artificial Intelligence 52

Artificial Intelligence Trends Subscription Payment Features 52

ProfitWell

AUGUST 5, 2019

You’ve got blog posts to write, SEM campaigns to launch — Facebook ads, demand generation tasks, A/B tests , and so much more. While a problem might exist inside a company for years, it won’t be considered a problem until a decision maker at the company knows about it and formerly calls it a problem.

B2B 97

B2B Strategy Marketing Scale 97

GetUplift

DECEMBER 12, 2021

But few companies are satisfied with their conversion rates because the traditional approach to conversion optimization is broken. Some conversion optimization professionals rely on best practices to increase conversion rates. I quickly realized though that conversion optimization best practices don’t work !

Payment Methods 122

Payment Methods Marketing Payment Solutions Underperforming Technical Team 122

Sales Hacker

MARCH 2, 2020

So what are the best sales books for helping you reach peak performance? Here they are… The 97 Best Sales Books in 2020. Selling to Big Companies. Blueprints for a SaaS Sales Organization. Best Seller. As a lifelong learner, I turn to books whenever I want to expand my thinking or improve my performance.

Scale 141

Scale Sales Hiring Sales Recruiting Payment Methods 141

SaaStr

FEBRUARY 18, 2020

In this Best of Times in Cloud and Saas, learn the questions to ask to hire the CMO expert and create a strong CEO and CMO partnership. Whether it’s checking LinkedIn messages or Twitter or maybe some weird text messages, it feels like it’s never been a better time to be a CMO than today. Maria Pergolino | frmr.

Scale 209

Scale Sales Recruiting Sales Hiring Underperforming Technical Team 209

SaaStr

JULY 1, 2021

What’s the secret to SaaS success at YCombinator? Sam : We funded all three of these companies in our Winter 2012 batch. We help over 40,000 companies today across the US with payroll, health insurance, HR. We do product analytics to help companies build better products. Get tickets here.

VP of Engineering 251

VP of Engineering Sales Hiring Sales Recruiting Underperforming Technical Team 251

Agile Payments

NOVEMBER 29, 2022

LinkedIn Marketing Tips for SaaS Startups in 2023. Learn to promote your startup marketing by reaching your customers and SaaS executives through lead gen forms, creating effective landing page funnels and useful content. The vital issue for any startup, especially a “Software as a Service” company, is good marketing.

Startup 88

Startup Marketing SaaS Engagement 88

Buffer Resources

DECEMBER 5, 2023

For example, you distill high-performing old blog posts into Instagram carousel posts. At Buffer, we regularly repurpose content — and one of our core strategies is turning our blogs into social media posts. For example, we turned this blog post on creating content pillars into an Instagram carousel (and even a thread on X !).

Social Media 52

Social Media AI Search Content Marketing AI 52

User Pilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. The customer acquisition funnel stages in SaaS are awareness, consideration, evaluation, and decision. Of course, it’s not a walk in the park.

Acquisition 105

Acquisition Strategy Social Media Customer Lifetime Value 105

Intercom, Inc.

JULY 9, 2020

We hear about his time at Atlassian before G2 and the differences in approach to SEO at both companies. Previously, he ran SEO at Atlassian and Dailymotion so it’s no surprise that he is widely regarded as one of the foremost voices in the SEO arena. We were delighted to have him join us for this week’s episode. Kevin: Absolutely.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199

User Pilot

AUGUST 15, 2023

This is done to reduce the risk and cost of the launch, while still allowing the company to gather feedback from users and make improvements to the product before it is released more widely. There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan.

Market Research 97

Market Research Underperforming Technical Team SaaS Scale 97

Sales Hacker

OCTOBER 7, 2021

Let’s flip the script: Your intellect, emotion, instinct, and empathy as a woman are what make you both a valuable human and invaluable company asset. 150 of them share their best advice and career-defining “aha moments” below. What is your best piece of career advice for women in sales? Anything less is failure.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

Incredo

NOVEMBER 1, 2019

Do you want to grow your SaaS sales team and improve your processes? maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . better understand Inbound, and learn about major tactics that you can implement, master your SaaS pricing page and increase your conversions.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157