Remove land-and-expand
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SaaS Pricing Strategies-the Fallacy and Fix for Land and Expand

OPEXEngine

The sales strategy of “Land and Expand” is common among software companies. In theory, Land and Expand sounds smart. First land the customer, then expand them. First land the customer, then expand them. Instead, consider flipping the equation to “Expand and Land”.

Pricing 52
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CRO Confidential: How The Biggest Product-Led Enterprise Company In The World Did It With Atlassian CRO Cameron Deatsch (Pod 640 + Video)

SaaStr

A “land and expand” model is how Atlassian does it. Land them for free and expand into paid additions and multiple products. When you create a new product, determine whether it’s land (new buyer, cohort, or segment) or expand (expanding with an existing customer). Land — For land, go the other way.

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5 Challenges in Moving Upmarket and How to Overcome Them with Salesforce Ventures

SaaStr

Most founders want to expand their TAM. By going upmarket, you can land bigger deals with more opportunities to upsell and lower churn. Most companies go upmarket to expand their TAM, land bigger deals, and find more opportunities. You have to expand your focus on how you sell and make it strategic to the C-suite.

Scale 199
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What’s New at Google Cloud with CMO Alison Wagonfeld

SaaStr

For Google Workspace, they invested in expanding and building Google Meet and the rest of the workspace during 2020. Alison brings the perspective of all sides of a startup, from investing to SaaS to Cloud. At the time, they were less than a billion or two in revenue, and now, they just crossed over a $30B revenue run rate.

Cloud 251
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5 Interesting Learnings from ON24 at $200,000,000 in ARR

SaaStr

Land-and-expand strategy. ” Land-and-expand is often harder than it looks in the enterprise, when other players can go and try and close the entire company in one bigger deal. Haven’t they been around forever? They were founded in 1998 (!). Are they as good as Zoom? marketers). 23 Years (!)

Scale 245
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Succeeding as a Young Enterprise Founder with Front Co-Founder and CEO Mathilde Collin (Pod 569)

SaaStr

So until I had written my first blog post, I had sold my first product, I had hired my first salesperson, etc., The app connects all communication channels (social media, email, live chat, etc.) into one inbox, automates repetitive tasks, supports collaboration, and delivers analytics to track key performance metrics. billion valuation.

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What Add On’s You Can — And Can’t — Charge For

SaaStr

He pointed out it was fairly easy to charge more for their landing page product, but harder for some of their e-commerce products. They have budget for high ROI landing pages, but don’t really control the website itself. And all 3 made the same point — their partners can charge for stuff they can’t.

Scale 269