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Nonprofits: Steal These Marketing Practices from Tech Startups

Buffer Resources

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Here's how: Unfilled positions.

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Marketing-Led Growth: How It Differs From Other Growth Strategies?

User Pilot

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Most companies use all 3 strategies to some extent.

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Content Localization: Step-By-Step Guide for SaaS Companies

User Pilot

Content localization is absolutely essential for SaaS companies. It enables them to reach audiences across the globe to drive market expansion and product growth. Our article provides guidance for SaaS teams on how to effectively localize their content. The process includes translation.

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A Guide to Customer Retention: Importance, Strategies & Metrics

User Pilot

You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing.

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23 Low Budget Online Marketing Strategies for Small Businesses

Neil Patel

percent increase from last year. Mobile is a big part of that and so are social media and video. Mobile ad spend is predicted to continue increasing due to a growth in mobile usage. Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. Most people have. Don’t get me wrong.

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CRO Confidential: Why Your Startup Needs A Rev Ops Leader With Cherishma Shah, Senior VP Of GTM Strategy, Operations, and Enablement at Guild Education (Pod 648 + Video)

SaaStr

In this week’s CRO Confidential episode, Blond talks to one of the best revenue operations leaders on the planet, Cherishma Shah, where she shares insights into the Rev Ops role, why your startup might need one, and how to maximize impact with this powerhouse position. Considering aspects of sales and GTM strategies. Enablement.

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5 Ways to Convert Paid Ad Leads

Neil Patel

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. How do you get those paid ad leads to actually convert? This, of course, is the challenge of paid marketing. As technological capabilities evolve, so do our strategies for lead conversion.