SaaStr

DECEMBER 1, 2023

SaaStr’s own Jason Lemkin shares the top 10 mistakes he sees during the hiring process during Workshop Wednesday, held every Wednesday at 10 a.m. Read the Ultimate Guide to Hiring a Great VP of Sales ebook or What Makes a Great VP of Sales and How to Hire One blog post. But they never understand the product.

Sales Hiring 148

Sales Hiring Sales Recruiting Sales Interviewing 148

User Pilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? Our guide explains how to create effective conversion paths. TL;DR A conversion path is a step-by-step process that guides prospects. TL;DR A conversion path is a step-by-step process that guides prospects. Let’s get to it!

SaaS Payments 90

SaaS Payments Payment Services Payment Methods Payment Solutions 90

User Pilot

NOVEMBER 5, 2023

Wondering how to scale customer success in SaaS and drive product growth ? If you’re a leading SaaS company, you know that growth is directly tied to helping customers achieve their desired outcomes. An effective customer success team can, thus, drive revenue growth, reduce churn, and increase customer satisfaction.

Scale 93

Scale Customer Success Scaling SaaS 93

SaaStr

NOVEMBER 30, 2023

Go-to-Market matters because sales and marketing spend remain the biggest proportion of SaaS spend, so honing in on that spend to build an engine and drive growth is paramount. According to ICONIQ’s data, many successful companies hit a growth plateau at around $15M ARR. Without it, you don’t have a business.

Scale 224

Scale Sales Hiring Scaling Outsourced Development 224

User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales.

Venture Capital 52

Venture Capital SaaS Data Scale 52

SaaStr

DECEMBER 25, 2021

Zapier grew from a small SaaS startup to a company with over 500 employees over a decade. Want to know how they did it? . Here’s the advice they had to offer on scaling your SaaS company. Here’s the advice they had to offer on scaling your SaaS company. Zé #21: Create scrappy solutions that get you 80% there.

Scale 276

Scale Scaling Innovation Investment 276

SaaStr

FEBRUARY 7, 2024

Let’s deep dive into how combining innovative demand gen strategies with a modern tech stack and specific team setup can provide a winning formula for scaling B2B growth, even with low budgets of greater than a 2x burn multiple. How to use community as a driver of product-led growth. So, how do you achieve that?

Scale 216

Scale Sales Hiring Strategy Marketing 216

SaaStr

JUNE 10, 2020

How much do you talk about Customer Marketing? While the concept may sound old hat to those that have been in the software business for a long time, in SaaS in particular, very little tools, processes, and software are applied to marketing to customers after they are closed. Sales closes, and hands off to CS.

Marketing 246

Marketing Retention Customer Success Content Marketing 246

User Pilot

FEBRUARY 26, 2024

How is it different from sales funnel analysis? And how to do it with available product analytics solutions? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. What is marketing funnel analysis?

Marketing 97

Marketing Sales Funnel Forecasting Customer Lifetime Value 97

User Pilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. What is a SaaS business model?

Sales Hiring 97

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 97

SaaStr

APRIL 1, 2023

Rewind The Clock — How Did We Get Here Most small businesses in pre-2010 didn’t have computers in their store or restaurant. 2020 wasn’t the only reason small business owners adopted software solutions, but it sure sped up the process. There are over 400M small businesses worldwide. Most didn’t even have internet. Can you believe that?

Scale 188

Scale SMB Merchant Services Payment Methods 188

Incredo

JANUARY 21, 2020

Conversational marketing has conquered the SaaS industry long ago. What is conversational marketing and how does it work? or “ Conversational marketing is the process of having real-time on-on-one conversations in order to capture, qualify, and connect your best lead. ”. Stay us till the end.

Marketing 313

Marketing SaaS Social Media Customer Support 313

SaaStr

FEBRUARY 9, 2024

Before joining Zapier, Giancarlo was at Atlassian as a technical sales lead before moving to DropBox as a Senior Director of Growth and Monetization, and was CMO at Confluent – so he has a wealth of knowledge from Zapier’s Go-To-Market history as well as these successful SaaS companies to pull from. At the same time?

Scale 252

Scale Sales Hiring Sales Marketing 252

SaaStr

FEBRUARY 15, 2022

In SaaS, there are a lot of great “rules” that do make sense overall but can be confusing or borderline misleading at times. E.g., Sales +Marketing Expenses < First Year ACV = Success ? And you may not be able to afford this if you are bootstrapped or running lean. I.e., keeping the Magic Number at or above 1.0.

Scale 241

Scale Customer Success Sales Hiring Scaling 241

User Pilot

JULY 11, 2023

We’ll also share and summarize 12 videos so you can get into user onboarding, customer service, and retention—right now. TL;DR The best customer experience videos about user onboarding include: A Userpilot video about SaaS onboarding (with an AI-generated avatar). Malewicz’s take on mobile onboarding screens.

Technical Review 84

Technical Review Onboarding Mobile Retention 84

User Pilot

JANUARY 31, 2023

Winning new business is critical for any savvy product manager: a new client onboarding checklist template can help you systemize your path to a successful customer onboarding process. Used correctly, this sort of customer onboarding checklist can become an invaluable tool for any product manager.

Onboarding 96

Onboarding Underperforming Technical Team Software Review Technical Review 96

User Pilot

JUNE 30, 2023

Content localization is absolutely essential for SaaS companies. Our article provides guidance for SaaS teams on how to effectively localize their content. TL;DR Content localization is the process of adapting your content so that users in different countries feel as if it was originally written for them.

SaaS Payments 88

SaaS Payments Outsourcing Services Payment Solutions Payment Services 88

User Pilot

JANUARY 8, 2024

This article shows you how. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. In-app strategies for converting free or trial users to paying customers. In-app strategies for converting free or trial users to paying customers.

Acquisition 103

Acquisition Strategy Social Media Underperforming Technical Team 103

User Pilot

JUNE 15, 2021

UX or CS teams who are trying to improve their SaaS user onboarding experience often ask us: Which software companies have the best user onboarding experiences? When it comes to onboarding a new user, the experience must be obsessively aligned with providing that first moment of value. . Productboard. StoryChief.

Onboarding 145

Onboarding SaaS User Experience Software 145

Totango

JULY 31, 2020

Customer retention is critical to success in today’s customer-centric economy. Onboarding sets the stage for customer retention by beginning a positive long-term relationship between you and your customer. They are: Use Customer Goals and Objectives to Personalize Onboarding. Reduce Friction and Other Engagement Barriers.

Onboarding 127

Onboarding SaaS Healthcare Systems Review 127

User Pilot

OCTOBER 31, 2023

Wondering how to increase free trial conversion for your software product? Types of free trial models in SaaS: opt-in and opt-out free trials, freemium , free trial after a demo, and free trial with gamified extensions. Trials can be tricky. You’ll face the challenge of getting qualified leads and ensuring users don’t abuse trials.

SaaS Payments 86

SaaS Payments Payment Methods Strategy Payment Solutions 86

User Pilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

Software Review 97

Software Review Outsourcing Services SaaS Sales Hiring 97

User Pilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. But how do they know it’s actually worth it when they don’t engage long enough to find out? This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result.

Engagement 85

Engagement Strategy SaaS Customer Lifetime Value 85

User Pilot

APRIL 28, 2023

Unless you’ve lived in a cave for the last year or so, you must have witnessed the shockwaves that AI is sending through the SaaS space. User onboarding is no exception. The article explores how you can use AI user onboarding to drive your product success. AI can be used at all stages of user onboarding.

Artificial Intelligence 85

Artificial Intelligence AI Onboarding Machine Learning 85

User Pilot

FEBRUARY 26, 2023

The customer success renewal playbook is central to keeping the incoming stream of recurring revenue flowing. Thanks to the subscription economy of SaaS companies, high customer retention is vital to staying afloat and enjoying growth. The renewal process begins immediately after a user signs up for your product.

Customer Success 93

Customer Success SaaS Retention Education 93

User Pilot

MARCH 31, 2023

What user onboarding metrics should you track if you want to evaluate your onboarding processes? We all know that successful onboarding is especially important for SaaS companies since they depend on a subscription-based business model. Book a demo to learn how. What is the user onboarding process?

Onboarding 84

Onboarding Metrics Retention Scale 84

User Pilot

JANUARY 27, 2023

The success of your product, the future of your company, and your future as a PM depend on paying customers. As a SaaS product manager , how do you give users a chance to experience your product value? So why not look at our 15 B2B SaaS free trial best practices that will help you boost your conversion rates?

SaaS Payments 96

SaaS Payments B2B SaaS Payment Solutions 96

User Pilot

FEBRUARY 28, 2023

Which are the best user adoption strategies for driving growth in SaaS? In this article, we cover 14 actionable strategies and discuss how using product analytics can help enhance the success of each one. TL;DR User adoption happens when users learn how to use a product and discover its value. What is user adoption?

Strategy 91

Strategy Software Review Business SaaS 91

User Pilot

JULY 20, 2023

Wondering how to reduce customer churn rate for your business? Poor onboarding. How to track and identify potential churn issues: Measure customer satisfaction across the user journey. How to reduce churn rate and increase customer lifetime value: Personalize the onboarding process for new customers to shorten time to value.

Churn 89

Churn SaaS Payments Payment Solutions Payments 89

User Pilot

MAY 21, 2023

Delivering a successful feature release is no easy task. In our guide, we discuss; The importance of features releases The stages of a successful release Best practices for each of these stages We also mention how Userpilot can help your product team orchestrate your feature releases. Book the demo to see how!

Underperforming Technical Team 83

Underperforming Technical Team Sales Recruiting Social Media Onboarding 83

User Pilot

JANUARY 31, 2023

In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job. Activation is one of the most important metrics for product managers and SaaS owners to focus on (and get right). Let’s dive straight into it!

Customer Lifetime Value 92

Customer Lifetime Value Sales Funnel Onboarding Acquisition 92

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. Simplifying the onboarding experience , personalizing the journey based on the JTBD, and optimizing in-app messaging can all boost your product-led growth rate. What does PLG stand for in marketing?

Strategy 95

Strategy Marketing Scale Software Review 95

User Pilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. Likewise, how you optimize for success will differ from one stage to another.

SaaS 78

SaaS Sales Funnel Customer Lifetime Value Acquisition 78

User Pilot

MARCH 23, 2023

Contextual onboarding is the best way to keep users engaged with your product. But what are some contextual onboarding examples that could inspire you to implement it? So if you want to learn how to apply contextual onboarding tactics to grow your business, keep reading.

Onboarding 80

Onboarding Engagement Retention Software 80

User Pilot

JANUARY 29, 2023

In the era of unprecedented customer power, good customer experience is the key to successful product growth. It also examines some good customer experience examples and how you can design one. Kontentino’s onboarding segmentation helps them create a personalized customer journey and onboarding experience.

Business 98

Business Social Media Underperforming Technical Team Onboarding 98

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. This is the main question we explore in the article. Let’s dive right in!

Strategy 97

Strategy Marketing Social Media AI Search 97

User Pilot

MARCH 27, 2023

In SaaS, your customer’s opinions and experiences determine your success. Should you send it after onboarding or immediately after a feature release? Relational NPS surveys measure customer satisfaction after establishing a relationship with customers and are run continuously to keep tabs on your user base sentiment.

SaaS 94

SaaS Onboarding Customer Support Customer Success 94