Buffer Resources

APRIL 22, 2024

A layer deeper, we see how the events accelerated new trends that shape our world today, like the rise of solopreneurship. Unlike traditional startup founders who seek to grow headcount and scale a product, solopreneurs often are the product. How can you streamline the process? Solopreneurs can be excellent at their craft.

Social Media 101

Social Media Scale Growth Hacking Headcount 101

SaaStr

JANUARY 31, 2023

Securing funding has become more challenging for SaaS companies over the past few years as VC firms have grown more cautious about their investments. As a result, startups trying to determine how to approach fundraising efforts may want to consider strategic partnerships with existing company funds. Sign up for free.

Investment 230

Investment Startup Branding Acquisition 230

SaaStr

DECEMBER 26, 2022

Despite economic headwinds, SaaS spending continues to grow, with most companies having self-reported increasing or maintaining SaaS spending. In this session, she shares insights and trends from research conducted this year that can help software buyers and sellers make smarter decisions about software and the market. .

Software Review 215

Software Review Software Azure Cloud 215

SaaStr

JUNE 8, 2021

At this rough stage ($20k-$80k or so MRR), usually most SaaS startups finally have a regular stream of leads — just not that many. Not enough to grow fast enough, but enough to grow regularly. They want more “salespeople” and/or a magical VP of Sales to help them. ” Sounds good. That month.

Sales Hiring 290

Sales Hiring Marketing Sales Startup 290

Buffer Resources

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. But what makes B2B content good ? Tough question.

B2B 55

B2B Technical Advisors SaaS Payments Underperforming Technical Team 55

Buffer Resources

JULY 18, 2023

But how do they do it? Their strategies can help you grow your online business to unimaginable heights. In this blog, I uncover unique tips from top social media managers who’ve revived defunct accounts and increased their clients’ reach to thousands of followers within a few days of working with them.

Social Media 86

Social Media Management Business Entertainment 86

SaaStr

OCTOBER 24, 2022

Developers act, think, and behave differently than your average customer. WorkOS CEO Michael Grinich, Developer Success Manager Betsy Calender, and VP of Developer Experience Zeno Rocha share how to price your product for developers, how to market it to developers, how to how to support them as they scale and use the products.

Underperforming Technical Team 196

Underperforming Technical Team Outsourced Development Development Part-Time VPE 196

SaaStr

OCTOBER 30, 2021

Gorgias is the leading contact center for e-commerce and it’s been a fun one to track at SaaS, from 1,000 to 3,000 to now 7,000 customers. I decided to hunt for a job, somewhere I could learn and grow so I could launch another company again. I asked Aasif Osmany to share his learnings as a top-performing SMB VP of Sales, below.

Scale 275

Scale Sales Hiring Sales SMB 275

Buffer Resources

SEPTEMBER 11, 2023

This is your street credibility and personal brand all rolled into one. This is your street credibility and personal brand all rolled into one. Thanks to that hard work and consistency, I've established a personal brand grounded in credibility and respect, and grown my follower count to 45,000.

Sales Recruiting 130

Sales Recruiting Sales Hiring Scale Social Media 130

SaaStr

JANUARY 7, 2022

If so, you aren’t alone –– the median enterprise SaaS company spends twice as much on sales and marketing than R&D. When it comes to marketing, executives can grow frustrated or intimidated by the sheer volume of numbers and metrics, ill-defined terminology, unclear processes, and potential conflict between sales and marketing teams.

Sales Hiring 247

Sales Hiring Underperforming Technical Team Marketing Market Research 247

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

SaaStr

NOVEMBER 16, 2022

Audience Member 1: I follow your tweets and your content and I really love all the materials you guys put out there. Why did your first rep not work out? They knew how to talk about ACV and MRR and RRM. When you hire your first couple reps, they do need to have sold a software product. Super early.”

Sales Hiring 245

Sales Hiring VP of Engineering Payment Methods Scale 245

Neil Patel

OCTOBER 5, 2020

42% of all Internet users use social networks to find more information about brands. Plus, 27% of UK and US users say they discovered new brands via social media ads this year. (It It shared the top spot for brand discovery with TV ads). So, here are some mighty useful tips for you: Know Your Goals and Desired Outcomes.

Social Media 145

Social Media Advertising Branding B2B 145

Natalia Luneva

JUNE 2, 2021

From live Q&As to webinars and multi-day virtual summits, you can get as creative with your video format as you want. . I interviewed 10 SaaS companies asking them: Why they use event marketing in their strategy; . 10 SaaS online event marketing examples. It doesn’t matter what niche your SaaS company is in.

Scale 105

Scale SaaS compliance Education 105

Baremetrics

AUGUST 1, 2021

Acquiring customers for SaaS is a completely different ball game altogether than, say, for the traditional business models (think: eCommerce, for instance). In the SaaS industry, acquiring new leads through short-term marketing promotions will not cut it--which works as a killer strategy for the eCommerce business model.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Neil Patel’s foray into digital marketing began with his blog.

VP of Engineering 126

VP of Engineering Marketing Marketplace as a Service Social Media 126

ChurnZero

DECEMBER 27, 2019

I f ChurnZero were to release a greatest hits compilation of our top content, milestones, and life events in 2019, this blog post would be it. With over 70+ published blogs this year, we whittled down our list to the ten most popular posts from the ChurnZero team and friends. . Top 10 Blog Posts from 2019 .

Technical Review 64

Technical Review Software Review Churn Customer Success 64

Natalia Luneva

OCTOBER 14, 2021

As a growth coach and strategic advisor for SaaS founders, I get hundreds of requests from founders to launch internet challenges/hackathons for their users. At the time of preparing this swipe file, this is the only resource available created specifically for SaaS companies. Day 2: Customize your confirmation message. (15

Social Media 98

Social Media SaaS Software Review compliance 98

User Pilot

JANUARY 14, 2023

Examining the right customer education examples can help you improve your customer education program and the overall customer experience. As customer expectations continue to soar, a solid customer education program helps you stand out from the competition. Customer training helps improve customer satisfaction.

Education 98

Education SaaS Onboarding Customer Success 98

User Pilot

JANUARY 12, 2023

That is why this article will give you guidelines for defining engaged users and strategies for your company and increasing your engagement rates. You’ll also learn how to calculate user engagement for your SaaS. You’ll also learn how to calculate user engagement for your SaaS.

Engagement 98

Engagement Social Media Onboarding Retention 98

User Pilot

OCTOBER 30, 2022

Curious about customer experience improvement and how to get started for your brand? In this article, you’ll discover: Why the customer experience is key to customer retention and driving business growth, especially for SaaS companies. 17 practical strategies for improving your user experience. Involve your team.

Scale 97

Scale SaaS Underperforming Technical Team Systems Review 97

User Pilot

JANUARY 30, 2023

Product adoption is crucial for the success of SaaS companies because it secures users to be long-term customers. Becoming aware of the product's existence through branding and marketing campaigns. Installing chatbots on your website to engage leads, like Hubspot. Improving feature adoption is easier said than done.

Technical Review 98

Technical Review Software Review Underperforming Technical Team Education 98

Chart Mogul

JULY 8, 2020

Conversion copy expert Gillian Singletary suggests a new framework to align copy across all your platforms and use it to instill customer loyalty. Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. Brand Voice is Critical to Brand Loyalty. There’s one small detail.

Branding 133

Branding Churn Underperforming Technical Team Retention 133

Intercom, Inc.

DECEMBER 19, 2018

Here at Inside Intercom, we did a lot of growing too – adding new editors in Dublin and San Francisco, saying farewell to others , and entirely redesigning this publication right here, creating a brand new platform for our range of content. The best of the blog. Significant digits: 240 blog posts, 18 videos.

Scale 150

Scale Sales Recruiting Underperforming Technical Team Sales Hiring 150

Neil Patel

JANUARY 21, 2021

You’ve heard the phrase to pull yourself up by your bootstraps , right? Pulling yourself up by your bootstraps refers to succeed through your own efforts without relying on investments or help from anyone else. Luckily, there are a variety of bootstrapped tools that can help. Apple isn’t.

Payment Methods 110

Payment Methods Payment Solutions Outsourcing Services Payments 110

Baremetrics

OCTOBER 10, 2021

Inbound marketing is the process of getting potential clients to find your company. Since this often happens before customers are considering a purchase, it is often aimed at both getting more visitors to your site and focusing the targets to get the right visitors to your site. Here too, Baremetrics can do all this for you.

Payments 98

Payments Payment Methods Payment Solutions Marketing 98

Incredo

NOVEMBER 21, 2019

Have you noticed one of the latest and growing trends in the worklife? Precisely – about SaaS affiliate programs… SaaS partner programs entice both software providers and affiliate partners for various reasons: 1) SaaS products are usually low-cost. 4) Software companies pay only when they get paid.

SaaS Payments 139

SaaS Payments Payment Methods Merchant Services Sales Recruiting 139

Natalia Luneva

APRIL 30, 2021

In my guest post on CustomerThink I talked about the benefits of community building and how it helps SaaS companies get a few steps ahead of their competition. To get more practical, I recently interviewed over 10 SaaS companies and asked them 4 questions: Which platform(s) do you use to run your community? .

Marketing 98

Marketing Social Media SaaS New CTO 98

SmartKarrot

FEBRUARY 12, 2021

The plethora of solutions or blogs may not be useful when it comes to gaining insight and knowledge. SaaS (software as a service) companies have seen an exponential growth in the business sphere. There is some insightful content around SaaS that can be an inspiration to readers. The 20 Best SaaS Blogs You Must Follow.

SaaS 23

SaaS Entrepreneurship Technical Review Social Media 23

ChurnZero

OCTOBER 22, 2021

Customer Advocacy: How to Get Your Customers and Customer Success Team Invested. If you work for a SaaS business, you know word-of-mouth marketing is everything. Today’s companies need to have exceptional reviews, references, and referrals if they want to compete and grow. And that’s where advocacy programs come in.

Customer Success 96

Customer Success Investment Systems Review Technical Review 96

Buffer Resources

SEPTEMBER 11, 2023

This is your street credibility and personal brand all rolled into one. This is your street credibility and personal brand all rolled into one. Thanks to that hard work and consistency, I've established a personal brand grounded in credibility and respect, and grown my follower count to 45,000.

Sales Recruiting 52

Sales Recruiting Sales Hiring Scale Social Media 52

Neil Patel

JANUARY 12, 2021

The website you’re currently on gets over 2,530,346 visitors and generates over $1 million in annual revenue through its blog. Don’t get me wrong, it would be amazing if you have the capital and the ability to speak fluent geek, but having a stable internet connection and just an hour or two of your time is just as good.

Technical Advisors 142

Technical Advisors Software Review Technical Review Systems Review 142

Baremetrics

SEPTEMBER 28, 2021

In such a world, connecting deeply with customers is the only way to maximize your brand value and inspire loyalty in your customer base. Building a thriving community with your brand in the center is the first step in a community marketing approach, and if done correctly it will push your revenue into the stratosphere.

Marketing 96

Marketing Social Media Branding Engagement 96

ChurnZero

NOVEMBER 18, 2021

Hence, how I came to live in a lush garden oasis – or overgrown jungle, depending on who you ask. So, how does this relate to customer education? To get your customers to learn and adopt your product, they need to make a change. Customers need to be competent in your product, so they feel confident making changes.

Education 98

Education Scale SaaS Engagement 98

Chart Mogul

AUGUST 20, 2020

4x entrepreneur Andrew Gazdecki shares how you can better prepare yourself for your startup's acquisition, and make the journey a rewarding one. Selling your startup is a full-time job. As someone who’s sold two businesses already, I know how easy it is to be overwhelmed. I recommend hiring a lawyer to help you, too.

Acquisition 105

Acquisition Startup Technical Review Scale 105

ChurnZero

JUNE 7, 2019

It’s time for another installment of our blog series where we spotlight a Customer Success professional and get their take on the industry as well as get to hear some of their top tips they’d like to share. Jason works closely with Customer Imperative consulting teams to ensure that clients succeed at gaining, growing and retaining customers.

Customer Success 73

Customer Success Scale Consulting B2B 73

ProfitWell

APRIL 1, 2020

White-labeling services for SaaS products have become very popular over the past decade. When done correctly, an entire brand can be built around a SaaS white-label product, but you’ll need to price it correctly in order to maximize revenue. What are white-label SaaS products? 4 common white-label SaaS products.

Payment Solutions 59

Payment Solutions SaaS Payments Payments Payment Services 59