SaaStr

AUGUST 7, 2023

As you’ll learn further down in this article, ARR now means any type of software-related revenue with 100%+ Net Revenue Retention (NRR), even if it’s not truly recurring. How Is CAC Calculated In SaaS? CAC stands for Customer Acquisition Costs and measures how much it costs to buy a new customer. And it’s possible!

Metrics 192

Metrics SaaS Sales Hiring Finance 192

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. But to develop a GTM strategy, you must have Product Market Fit. Without it, you don’t have a business.

Scale 233

Scale Sales Hiring Scaling Outsourced Development 233

User Pilot

FEBRUARY 26, 2024

What is marketing funnel analysis? How is it different from sales funnel analysis? And how to do it with available product analytics solutions? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond.

Marketing 105

Marketing Sales Funnel Forecasting Customer Lifetime Value 105

User Pilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy.

Social Media 104

Social Media Sales Funnel Acquisition Retention 104

User Pilot

AUGUST 16, 2023

Without retaining users , you’re throwing away money and resources spent acquiring customers that’s why having a retention playbook is helpful. A user retention playbook will keep your customers happy and continue using your product for longer. Use loyal users and growth loop strategies to bring in new users.

Retention 98

Retention Social Media Customer Lifetime Value Churn 98

User Pilot

JULY 31, 2023

Looking to power up your retention marketing strategy? The big deal is turning them into paying customers who keep renewing their subscriptions long-term. This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. What is retention marketing?

Retention 98

Retention Strategy Marketing SaaS 98

User Pilot

NOVEMBER 12, 2023

Customer intent helps product teams understand customer needs and build solutions that delight users. In this article, learn how to identify customer intent and maximize conversions at every stage of the customer journey. You’ll also learn: What customer intent means, along with the three major types.

Scale 105

Scale Underperforming Technical Team Churn Trends 105

User Pilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? While it’s important to acquire new customers for growth, retaining existing customers is imperative to ensure long-term success. So let’s see when you should prioritize one metric over the other and how you can boost your customer retention rates.

Acquisition 98

Acquisition Retention Customer Lifetime Value User Experience 98

Totango

NOVEMBER 15, 2023

Totango’s customer success software drives cross-functional enterprise teams toward enhanced productivity, retention, and growth. The best of customer success At Totango, we know just how important it is for customers to receive not only a high-quality product but one that has been thoroughly vetted by their peers.

Customer Success 112

Customer Success Software Review Technical Review Enterprise 112

User Pilot

APRIL 3, 2024

Wondering how to create a resource center for your SaaS product? A resource center is a central hub of resources that helps your customers solve problems and learn more about your product. It reduces the load on your support team and improves customer satisfaction by providing self-service support.

AI Search 105

AI Search Software Review SaaS AI 105

User Pilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. Without further ado, let’s dive into the world of behavior-based marketing automation! behavioral targeting).

Product Marketing 98

Product Marketing Marketing Churn Customer Lifetime Value 98

User Pilot

FEBRUARY 4, 2023

Wondering how you can make the most of your growth analytics to boost average revenue per user, and retention, and drive product growth ? In this article, we cover everything you need to know about growth analytics: How to perform a growth analysis using an easy five-step process. Book a demo with us today !

Acquisition 98

Acquisition Retention Churn Metrics 98

User Pilot

JULY 22, 2023

Customer behavior analysis helps you to understand what goes on in your customer’s head and respond to it to help with product growth. By delving deep into the data and insights about your customers’ preferences, needs, and buying patterns, you can make informed decisions to drive growth and maximize customer satisfaction.

Customer Lifetime Value 98

Customer Lifetime Value Software Review Underperforming Technical Team Trends 98

User Pilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? How can a personalized experience help drive retention?

Customer Lifetime Value 98

Customer Lifetime Value Retention Marketing Scale 98

Totango

OCTOBER 18, 2023

Leader” in the Grid® Report for Customer Success Software and “Leader” in Grid® Report for Customer Data Platform are two of our favorites and clearly demonstrate our commitment to driving customer business results. Totango accelerates revenue retention and customer growth Last month at Totango Live! ,

Business 101

Business Software Review Technical Review Retention 101

User Pilot

FEBRUARY 25, 2024

From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. Here’s how to perform conversion funnel analysis for a specific user journey: Create your user personas. Map out each stage in the customer journey. Funnel analysis report generated using Userpilot.

SaaS Payments 105

SaaS Payments Payment Services Payment Methods Payment Solutions 105

User Pilot

AUGUST 2, 2023

With the amount of data companies have available, there is no excuse not to use data-driven email marketing. Not using this approach means you’re leaving your conversions to fate. TL;DR Data-driven email marketing relies on customer data insights to drive decisions to help increase email metrics.

Data 98

Data Strategy Marketing Software Review 98

User Pilot

MARCH 7, 2023

Do you want to get product growth insights but are unsure whether to use Amplitude analytics or not? Any product and marketing team can use Amplitude’s data analytics to get actionable insights and make informed decisions. In this article, we’ll discuss the features and limitations of Amplitude analytics.

Retention 98

Retention Data Analysis Scale Data 98

User Pilot

MARCH 27, 2023

How can product analytics help product managers create better digital products and more satisfying user experiences? We start by looking at different kinds of analyses and the metrics to track and then explore some practical ways of using each of them to drive various product goals. This is the main question we tackle in this article.

Underperforming Technical Team 98

Underperforming Technical Team SaaS Churn User Experience 98

User Pilot

AUGUST 5, 2023

NPS (Net Promoter Score) passives are customers who have moderate feedback about your product but are not enthusiastic supporters. Turning the NPS passives into promoters can improve user sentiment , retention rate, and customer loyalty. Using product analytics to monitor user behavior and spot passives.

Scale 98

Scale Retention User Experience Strategy 98

User Pilot

JUNE 19, 2023

What is cohort retention analysis? How do you leverage it to reduce churn and improve your retention rates ? TL;DR Cohort retention analysis tracks how distinct groups of users engage with the product over a period of time. It is also useful for predicting future revenue. What is cohort retention analysis?

Retention 98

Retention Social Media Customer Lifetime Value Acquisition 98

User Pilot

AUGUST 10, 2023

Are you trying to find your business’s average customer acquisition cost? In today’s competitive landscape, acquiring new customers is essential to any successful business’s or product’s growth. TL;DR Customer acquisition cost (CAC) measures the total sales and marketing expenses for acquiring new customers.

Acquisition 96

Acquisition Benchmarks Customer Lifetime Value B2B 96

User Pilot

DECEMBER 10, 2023

TL;DR Product-led growth (PLG) uses product usage as the main driver of customer acquisition and account expansion. PLG is cost-efficient and promotes retention and long-term growth. However, it’s not ideal for complex products or enterprise clients where customers aren’t the end users. Book the demo to see how!

Scale 105

Scale Sales Software Review Retention 105

User Pilot

JANUARY 19, 2023

Looking to improve your retention rates by reducing customer retention costs? Retaining a customer may not always be less expensive than acquiring a new one. Especially if you don’t know how to invest your money the right way. This is why it’s critical to understand retention costs and how to reduce them.

Retention 98

Retention Customer Lifetime Value Onboarding Acquisition 98

User Pilot

JULY 18, 2023

Tracking your customer churn rate will help you keep tabs on business growth. You will have data sets for analyzing your churn/retention history, which will better position you to make intelligent business decisions. Types of churn rates you should calculate: customer churn rate, revenue churn rate , and involuntary churn rate.

Churn 98

Churn Payments SaaS Payments Payment Solutions 98

User Pilot

FEBRUARY 26, 2023

Looking for some great customer retention survey questions to include in your feedback form? Customer retention surveys are the lens through which you can see how people are feeling about your brand. The goal is to get valuable insights into customers’ needs and use this information to improve retention.

Retention 98

Retention Scale Underperforming Technical Team Churn 98

User Pilot

OCTOBER 6, 2022

How can you analyze customer behavior in-app to deliver unparalleled in-app experiences? What customer data can you collect to derive valuable insights and improve retention? In this piece, we’ll cover everything you need to know about customer behavior analysis. What is customer behavior data?

Payment Solutions 98

Payment Solutions Underperforming Technical Team SaaS Payments Customer Lifetime Value 98

User Pilot

FEBRUARY 25, 2024

Analyzing user behavior can help you understand how users perceive your product and brand. Predictive analytics are driving business decisions such as product and marketing strategy. Companies are going beyond product marketing and investing in content marketing to deliver value to users.

SaaS Payments 105

SaaS Payments Trends Payment Solutions Payment Methods 105

User Pilot

JULY 20, 2023

Wondering how to reduce customer churn rate for your business? Attrition is the bane of every subscription business; low retention rates will result in a duce and the customer lifetime value and revenue will plummet. The main reasons for customer churn are: Bad product-customer fit. Bad customer service.

Churn 98

Churn SaaS Payments Payment Solutions Payments 98

Totango

AUGUST 16, 2022

Customer Retention Software Cuts Down Client Churn. Customer retention software has become essential for effective SaaS customer success strategies. A winning SaaS business model must prioritize retaining customers, which is far more cost-efficient than acquiring new clients to offset churn.

Payment Solutions 98

Payment Solutions Payment Methods Retention Software Review 98

User Pilot

JULY 30, 2023

Looking to leverage marketing automation segmentation to offer contextual and relevant in-app messages ? Marketing automation segmentation enables you to deliver the right message to the right people at precisely the right time. Different types of customer segmentation are: User attribute-based segmentation.

Scale 98

Scale Marketing Onboarding User Experience 98

User Pilot

MARCH 14, 2023

User segmentation is an essential strategy in product management. It improves customer experience, increases retention, and drives product growth. But where do you get started with user segmentation? In this article, we cover: Why user segmentation is essential for product managers. JBTDs, user roles, etc.).

Management 98

Management Software Review Social Media Onboarding 98

Blulogix

FEBRUARY 18, 2024

This blog post explores the pivotal role of data analytics in shaping effective monetization policies, guiding businesses towards enhanced growth, customer satisfaction, and competitive differentiation. Dynamic pricing models, informed by real-time analytics, can adjust to market demands and competitor actions.

Strategy 52

Strategy Data Marketplace as a Service Sales Hiring 52

User Pilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. Likewise, how you optimize for success will differ from one stage to another.

SaaS 95

SaaS Sales Funnel Customer Lifetime Value Acquisition 95

User Pilot

SEPTEMBER 30, 2022

This article explicitly explains what metrics are essential to product management teams and how to collect the data. Product analytics is about collecting and analyzing user interactions across the product to understand what drives product adoption and long-term retention. It also gives an understanding of how sticky the product is.

Data 98

Data Management Onboarding Metrics 98

User Pilot

MARCH 29, 2023

How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? In this article, we also look at different kinds of digital analytics data, how to implement a digital analytics strategy, and the best tools to help you do it! Are you in?

Data 98

Data Social Media Customer Lifetime Value Acquisition 98

User Pilot

MARCH 26, 2023

Conversion funnel analysis tracks a customer’s journey from the initial point of contact to the final conversion point. In this article, we will look into the ins and outs of the conversion funnel and how to analyze and optimize it. Setting up custom conversion events to track the customer experience and progress.

Underperforming Technical Team 98

Underperforming Technical Team User Experience Customer Lifetime Value Retention 98