User Pilot

JULY 27, 2023

SaaS companies have many moving parts, and it can be difficult to determine who does what. In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. Before hiring, assess your current needs and hire as your company grows.

Sales Hiring 93

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 93

Incredo

JANUARY 14, 2020

Say you want to know how videos can help you increase the impact of your social media ads. You searched it on Google, found an article on a video software provider’s blog, and clicked on the headline. At the end of the post, you saw a freebie on a similar topic. Have trouble setting up and optimizing your SaaS conversion funnel?

Sales Funnel 239

Sales Funnel SaaS Sales Social Media 239

User Pilot

MARCH 17, 2024

Are you tracking SaaS metrics without knowing how to make the analytics process easier? The 10 analytics dashboard examples include web, digital marketing, business insights, social media, product usage, customer journey , user behavior , user retention, knowledge base , and Net Promoter Score analytics dashboards.

Social Media 83

Social Media Data SaaS Scale 83

SaaStr

JUNE 24, 2022

We’ve recently been posting polls on SaaStr’s LinkedIn account to get a feel for what SaaS companies are doing in the current environment. In the video below, he discusses the results and where he thinks SaaS companies are on track or need improvement. #1. High NRR makes Customer Success teams lazy.

Sales Recruiting 217

Sales Recruiting Sales Hiring Scale Customer Success 217

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy. Customer service.

B2B 115

B2B Payment Methods Payments SaaS Payments 115

Totango

SEPTEMBER 13, 2022

Customer Success Playbook Strategies: Mapping a Path to Winning Outcomes. A customer success playbook maps out a game plan you can use to automate successful outcomes for your clients. We’ll walk you through a five-step strategy to promote customer success using playbooks. What Is a Customer Success Playbook?

Customer Success 86

Customer Success Onboarding Construction Retention 86

User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. What is a SaaS blog?

Venture Capital 52

Venture Capital SaaS Data Scale 52

Totango

JUNE 24, 2022

Customer success in SaaS differs from CS in other industries. The software service industry presents unique challenges for customer success management while also creating unique opportunities that call for specific strategies. Knowing how to capitalize on these opportunities can give you an advantage over competitors.

Customer Success 102

Customer Success SaaS Technical Review B2C 102

SaaStr

JANUARY 24, 2022

Companies grew more slowly, there was nothing for a CFO to really do for years, and you could sort of outsource everything and just keep an eye on the bank statement. It was too big a flag for a company at the edge of where I like to invest. I know, roughly, how much money is in our account. — Jason, ed. Anita Kutlesa.

Finance 323

Finance Outsourcing Services Systems Review Technical Review 323

Totango

AUGUST 25, 2022

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. Proactive interactions with your customers can increase satisfaction and retention, driving repeat business and referral revenue.

Engagement 96

Engagement Strategy SaaS Scale 96

User Pilot

JANUARY 26, 2024

More importantly, we show you how to implement it in your organization and share some examples of excellent product-led content strategies. TL;DR Product-led content marketing is a strategy that relies on content that shows users how to use the product to deal with their pain points. Let’s get right to it!

Content Marketing 52

Content Marketing Marketing Social Media Education 52

User Pilot

JULY 26, 2022

Looking for the right retention KPIs to track and improve your customer retention rates? Customer retention is the key ingredient when it comes to growing your SaaS product without having to acquire new customers. So let’s find out what retention KPIs you should start tracking! What is customer retention?

Retention 82

Retention Metrics Customer Lifetime Value Churn 82

Intercom, Inc.

SEPTEMBER 24, 2019

We believe that thinking deeply about how designers can have maximum impact is the difference between a good product designer and a world class one, and it’s something that we’ve been talking about a bunch lately in Intercom. You learn, understand and live our company values and our R&D Principles. You are all-in and a team player.

Traceability 222

Traceability Leadership Software Review Innovation 222

User Pilot

JANUARY 23, 2023

Wondering what customer success OKRs are and how they can help your customer success team flourish? With OKRs, you can develop clear strategies to promote product growth and effectively communicate them to your customer success teams. – Use different types of surveys to collect customer feedback.

Customer Success 78

Customer Success Software Review Onboarding Systems Review 78

Totango

AUGUST 9, 2022

B2B customer segmentation gives you the power to customize your service and even personalize it for individual clients. This yields superior customer satisfaction, translating into higher revenue for your business. This article will give you six best practices for optimizing your B2B customer segmentation.

B2B 99

B2B Social Media Market Research Customer Success 99

User Pilot

APRIL 14, 2023

Having an effective SaaS onboarding strategy is essential to user success and, by extension, customer retention. If you don’t make your onboarding flow as streamlined as possible, you could struggle to retain customers in the long run. SaaS user onboarding is a crucial step in the customer journey. What is SaaS onboarding?

Onboarding 91

Onboarding Strategy Technical Review Software Review 91

Totango

SEPTEMBER 22, 2022

For customer success teams, SaaS tools serve to optimize the customer life cycle, improving your marketing, sales, and customer service to deliver better results to clients. This promotes higher customer satisfaction and retention, elevating sales and increasing revenue. Customer success. Data analysis.

SaaS Payments 71

SaaS Payments Scale Payments Payment Solutions 71

User Pilot

DECEMBER 4, 2023

This article provides 12 of the most important CRO metrics to help you measure growth at every step of the customer journey. For each metric, we explain what it means, why it’s important, and how to measure it. CRO metrics are KPIs that measure the effectiveness of conversion rate optimization efforts.

Metrics 75

Metrics Customer Lifetime Value SaaS Mobile 75

ChurnZero

JANUARY 25, 2024

How will customer success jobs, and the skills they require, evolve in 2024? With technology advancing and customer expectations rising, customer success has become an essential force driving business growth and customer loyalty within the SaaS industry.

Customer Success 52

Customer Success Sales Recruiting Sales Hiring Scale 52

Totango

JUNE 15, 2022

While the uncertainty that comes along with rising interest rates and a falling stock market can be scary, there is a silver lining: your current customer base. During periods of economic instability, your customer base may be the only growth channel on which you can depend. Treat the Customer Journey as a Product.

Customer Success 95

Customer Success Investment Innovation Acquisition 95

User Pilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. Today, we’ll be focusing on closed-loop analytics and how they can help you better manage and benefit from data! In turn, you’ll have a more efficient process that gets more customers in the door.

Data 89

Data SaaS Sales Funnel Acquisition 89

Totango

MARCH 29, 2022

Customer success goes beyond just viewing and knowing data points about your customers, and checking in periodically. And with the right systems and setup, that can mean automated reminders when customers are at risk for churn, ready to upgrade to a more advanced tier of your product, or just need more support.

Engagement 93

Engagement Scale Marketplace as a Service Retention 93

Totango

MARCH 4, 2022

B2B customer service is often confused with B2B customer success, but they are not the same. Despite their differences, however, they do share an intimate relationship – you need strong customer service to achieve customer success. What is B2B Customer Service? B2B customer service may be manual or automated.

B2B 91

B2B Customer Success Technical Review B2C 91

Totango

APRIL 5, 2022

This raises the question, how do you find the best NPS software solutions? Net Promoter Score is a customer satisfaction KPI that measures how likely a client is to recommend your brand to friends or colleagues. Your respondents’ average score can be used to measure customer satisfaction and predict business growth.

Software 101

Software Branding Customer Success Retention 101

User Pilot

JULY 18, 2023

How to start your PM career. The product manager’s responsibilities include conducting market and customer research using primary and secondary sources like interviews, surveys , or industry publications. The growth product manager focuses on improving customer acquisition, retention, and other important KPIs.

Management 85

Management Artificial Intelligence AI Market Research 85

Totango

AUGUST 8, 2021

Driving software adoption through customer success in the 2020s is a precision business. Your product adoption strategy—the process you follow to ensure your customer is achieving maximum value from their daily use of your product—should be based on solid data and driven by the pursuit of ever-evolving goals. Proactively Provide Value.

Engagement 118

Engagement Customer Success Software Onboarding 118

User Pilot

JULY 17, 2023

How to choose the right product team structure for your SaaS? TL;DR A product team structure describes how the business organizes experts from different roles and functions to deliver successful products. Some companies prefer to organize their teams around product managers with specialist skills , like growth or data analysis.

SaaS 82

SaaS Scale Leadership Customer Lifetime Value 82

Totango

FEBRUARY 23, 2022

Your SaaS customer journey map lays out optimized outcomes that lead to customer renewals, upsells, and referrals. Here, we’ll show you how to create your path to customer success. First, we’ll define what a SaaS customer journey is, break it down into stages, and explain why mapping it out is important.

SaaS 110

SaaS Software Review Technical Review Onboarding 110

Totango

FEBRUARY 9, 2022

The contract renewal stage of the customer lifecycle is a critical component of driving retention for SaaS products. Knowing how to use technology to optimize your contract renewal process can increase your retention rates and your revenue. For mid-tier or mid-market, customers the process usually begins 3 months in advance.

Outsourced Development 93

Outsourced Development Payment Services Payment Solutions Retention 93

User Pilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? In this article we’ll be going over a list of essential product marketing KPIs to track at each stage of the User Journey. What is a Product Marketing KPI metric? Product Marketing KPIs vs Product Marketing OKRs. How to measure Product Marketing success?

Product Marketing 94

Product Marketing Metrics Customer Lifetime Value Marketing 94

User Pilot

FEBRUARY 4, 2023

To stay ahead of the competition and drive customer retention , feature adoption, etc, you need to systematically build strategic initiatives and complete them. In this article, we dive deep into strategic initiatives, their purposes and types, and how you can use them to improve your SaaS business.

Development 89

Development Scale Retention Onboarding 89

User Pilot

FEBRUARY 26, 2023

Most SaaS companies know that every touchpoint with users or prospects is a crucial part of the acquisition process. However, not all product marketing teams have mastered the art of digital customer engagement. What is digital customer engagement? What are the benefits of digital customer engagement? More customer data.

Engagement 89

Engagement Technical Review Software Review Social Media 89

User Pilot

MAY 16, 2023

And how to find them? We also examine a few examples of how companies use value metrics in their pricing strategy. TL;DR Value metrics are the features of a product that customers associate with its value and are happy to pay for. If you want to see how to use Userpilot to find your value metrics, book the demo!

Metrics 93

Metrics Customer Lifetime Value SaaS Pricing 93

Totango

FEBRUARY 19, 2021

Know the Most Important Customer Satisfaction KPI Metrics to Monitor. Your customer satisfaction KPI data lends you invaluable insight into whether your customers are likely to buy from you again or promote you to others. Why Customer Satisfaction KPI Numbers Matter. Net Promoter Score (NPS).

Retention 63

Retention Branding Churn Metrics 63

User Pilot

OCTOBER 30, 2022

Curious about customer experience improvement and how to get started for your brand? In this article, you’ll discover: Why the customer experience is key to customer retention and driving business growth, especially for SaaS companies. The 3 main components of customer experience. Let’s roll.

Scale 79

Scale SaaS Underperforming Technical Team Systems Review 79

User Pilot

OCTOBER 18, 2023

Are you looking to enhance your SaaS customer retention rates and keep your business thriving? In a nutshell, it comes down to two key steps: investing in top-notch customer retention software to boost user engagement and combat churn, and adopting a comprehensive array of customer retention strategies and tactics.

Retention 52

Retention Strategy SaaS Customer Lifetime Value 52

Sales Hacker

SEPTEMBER 6, 2022

The SMART goal system is a classic for a reason — it creates tangible KPIs that can be easily measured. Improve sales numbers” is not specific. Convert 80% of visitors to customers” is. Now, it’s time to do your research and set actual targets and KPIs. How is the competition? How about some friendly competition?

Sales 108

Sales Compensation Education Trends 108