SaaStr

FEBRUARY 7, 2024

Let’s deep dive into how combining innovative demand gen strategies with a modern tech stack and specific team setup can provide a winning formula for scaling B2B growth, even with low budgets of greater than a 2x burn multiple. For context to kick us off, some of the top SaaS companies have 41% lower CAC than the rest.

Scale 244

Scale Sales Hiring Strategy Marketing 244

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. Which involves attracting the attention of potential customers through content and ads.

B2B 100

B2B Development Team Review Software Review Marketing 100

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

B2B 116

B2B Payment Methods Payments SaaS Payments 116

SaaStr

MAY 27, 2021

Although, in consultations with founders of many of these SaaS companies, I’m often caught by surprise to learn that they’ve made upward of a dozen hires, but zero are for customer-facing roles. Many founders are design, product, or engineering-focused and have never hired for sales, marketing, or revenue operations.

Sales Hiring 182

Sales Hiring Scale Venture Capital Sales 182

SaaStr

JUNE 3, 2022

This is our ultimate guide for everyone attending, to make the most of this year’s Europa. More importantly, it’s a great chill opportunity to meet a few other SaaS execs by the sea before things really rev up. We’re so close now to the official start of SaaStr Europa 2022 on 7-8 June in Sunny Barcelona!

Mobile 240

Mobile Scale SMB Travel 240

Totango

JANUARY 22, 2024

AI also emerged as a topic when we asked three of our executive leaders – Chief Marketing Officer Karen Budell , SVP of Customer Success Chris Dishman , and Chief Revenue Officer Dennis Reardon – to share their industry predictions for 2024. Most expect to see CS emerging as a growth engine. Retention is the new acquisition.

Customer Success 95

Customer Success Generative AI AI Scale 95

FastSpring

DECEMBER 18, 2020

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. What is B2B Ecommerce?

Payment Methods 147

Payment Methods B2B Outsourcing Services Payment Services 147

Neil Patel

OCTOBER 5, 2020

The power of social media as a marketing and advertising channel is hard to deny. Your goals will inform your social media strategy and how you measure success, which can only benefit your business… Research shows that companies with a defined content strategy achieve 27.1% It shared the top spot for brand discovery with TV ads).

Social Media 145

Social Media Advertising Branding B2B 145

Totango

MARCH 8, 2022

Here’s our guide to the top customer success communities in 2022 and what they have to offer. Some brands set up their customer success communities to enhance their customer support or to support their marketing efforts. Use our list to help you find the right CS communities to suit your professional lifestyle!

Customer Success 116

Customer Success Technical Review Social Media Underperforming Technical Team 116

ProfitWell

AUGUST 20, 2020

We've also got data from our B2B SaaS index + why you need to market like a media company. How does customer support impact retention? We've got the data to answer that plus tactics to help you improve customer satisfaction. Listen wherever you get podcasts: Customer support + retention. We’re getting straight to business.

Marketing 105

Marketing B2B Scale Customer Support 105

Baremetrics

OCTOBER 12, 2021

Your SaaS business needs a solid system for finding qualified leads and converting them to customers if it will survive and thrive. Table of Contents. Create gated content 2. Inbound Leads vs. Outbound Leads Inbound Leads Inbound leads are prospects that initiate contact with your business through a specific marketing channel.

Payment Methods 98

Payment Methods SaaS Payments Payment Services Sales Hiring 98

Unbounce

AUGUST 4, 2021

This blog post will cover four methods for better landing page copywriting and five examples to spark your inspiration. This blog post will cover four methods for better landing page copywriting and five examples to spark your inspiration. Long story short, you can’t rely on flashy visuals alone to convert. No pressure, right ?

B2C 144

B2C AI B2B Benchmarks 144

User Pilot

APRIL 6, 2023

They guide your customers through their respective journeys with your brand and help them evolve from sales prospects to loyal advocates of your company. In the past few months, SaaS companies have been struggling with budgetary and staffing constraints caused by the broader economic uncertainty in the tech industry.

AI 94

AI Customer Success ChatGPT Management 94

OpenView Labs

JUNE 29, 2021

When it comes to selling and marketing software to developers, tried-and-true traditional B2B tactics just plain don’t work. After analyzing patterns in publicly traded companies and studying how developers buy software (hint: they don’t like to be sold to), we compiled our research into The Developer-Focused Go-to-Market Playbook.

Development 57

Development Marketing Sales Content Marketing 57

User Pilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. SaaS Conversion Funnel. What is a conversion funnel?

SaaS 74

SaaS Sales Funnel Customer Lifetime Value Acquisition 74

Incredo

NOVEMBER 21, 2019

Our today’s topic somehow evolves around this concept because we are going to write and talk about affiliate marketing. Precisely – about SaaS affiliate programs… SaaS partner programs entice both software providers and affiliate partners for various reasons: 1) SaaS products are usually low-cost.

SaaS Payments 139

SaaS Payments Payment Methods Merchant Services Sales Recruiting 139

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. What is a go-to-market (GTM) strategy?

Strategy 84

Strategy Marketing SaaS Customer Lifetime Value 84

Buffer Resources

JULY 11, 2023

What I did have was years of startup experience, especially in marketing. Focus on evergreen and owned platforms Most creators default to publishing content on social media platforms first. This is why I  launched a blog as my content headquarters. The odds were stacked against me as I lacked time or funds.

Payments 68

Payments Social Media Systems Review AI Search 68

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. Here’s how you can create an effective customer acquisition strategy to win more business in your own SaaS company. What does your go-to-market strategy look like?

Acquisition 59

Acquisition Scale Strategy Software Review 59

User Pilot

JANUARY 27, 2023

As a SaaS product manager , how do you give users a chance to experience your product value? So why not look at our 15 B2B SaaS free trial best practices that will help you boost your conversion rates? Demo content allows users to experiment with complex products like analytics tools. Or are your trials paid?

SaaS Payments 94

SaaS Payments B2B SaaS Payment Solutions 94

Neil Patel

SEPTEMBER 28, 2020

The market is moving at an accelerated pace; many businesses find they’re unable to keep up. The market is moving at an accelerated pace; many businesses find they’re unable to keep up. You’re running a SaaS business, focus your attention on reducing churn and increasing MRR. That’s no longer the case.

Strategy 124

Strategy Underperforming Technical Team Advertising Scale 124

Aaron Beashel

NOVEMBER 24, 2014

Content marketing can be an incredibly successful approach to customer acquisition for B2B SaaS companies. However, I’ve found there is a lot less content around how to actually execute content marketing on a day to day basis. What content at Campaign Monitor looks like. Our Process.

Content Marketing 100

Content Marketing B2B Social Media Management 100

User Pilot

AUGUST 11, 2022

So whether you’re hiring for a customer success (CS) position or applying for a role in this department, this guide will give you clarity on what CS managers do and how to make the most out of your time. Liaising with the marketing team for better user insights. Mapping customer success journeys to spot and remove friction.

Customer Success 95

Customer Success Management SaaS Technical Review 95

Neil Patel

MARCH 9, 2021

Whether you’re running a corporate startup marketing campaign or moving your local business into the digital age , you can’t afford to waste time and money on weak leads. Whether you’re running a corporate startup marketing campaign or moving your local business into the digital age , you can’t afford to waste time and money on weak leads.

Scale 115

Scale Underperforming Technical Team Metrics B2B 115

User Pilot

OCTOBER 31, 2023

Types of free trial models in SaaS: opt-in and opt-out free trials, freemium , free trial after a demo, and free trial with gamified extensions. Wondering how to increase free trial conversion for your software product? Trials can be tricky. You’ll face the challenge of getting qualified leads and ensuring users don’t abuse trials.

SaaS Payments 83

SaaS Payments Payment Methods Strategy Payment Solutions 83

Natalia Luneva

APRIL 30, 2021

In my guest post on CustomerThink I talked about the benefits of community building and how it helps SaaS companies get a few steps ahead of their competition. To get more practical, I recently interviewed over 10 SaaS companies and asked them 4 questions: Which platform(s) do you use to run your community? .

Marketing 98

Marketing Social Media SaaS New CTO 98

User Pilot

MARCH 31, 2023

How do you build a successful free-to-paid conversion strategy for your SaaS? 15% is a good free trial conversion rate for SaaS products. 15% is a good free trial conversion rate for SaaS products. In the B2B space, it’s a 25% conversion rate. Experiment with different trial lengths to find the best one.

Strategy 86

Strategy SaaS Payments Payment Solutions Payment Methods 86

Chart Mogul

JANUARY 16, 2020

They’re wise to your marketing and advertising techniques. Learn more: A Guide to SaaS Customer Onboarding. However, a generic insincere endorsement is as good as not using any. Emil Kristensen from Sleeknote shows us how to make testimonials our secret weapon. Customers are smart. The value of customer testimonials.

Social Media 111

Social Media Software Review Sales Customer Lifetime Value 111

User Pilot

JULY 19, 2021

In this article, we look at how Customer Engagement Platforms benefit SaaS companies. Customer engagement platforms help Saas companies engage with users better hence higher customer success and happiness. Customer engagement platforms help Saas companies engage with users better hence higher customer success and happiness.

Engagement 98

Engagement Scale Onboarding Customer Support 98

OPEXEngine

JUNE 8, 2021

But in the world of enterprise SaaS, it’s not accurate. In the unique world of enterprise SaaS, where the buyers are sophisticated, the sales cycle is interminable and the product is invisible, sales teams face a number of unique challenges. Enterprise SaaS, by definition, is also complex. A, always; B, be; C, closing.

Enterprise 52

Enterprise Underperforming Technical Team SaaS Sales 52

Unbounce

JULY 6, 2020

So whether you’re just starting your marketing journey or trying to improve your conversion rates—aren’t we all?—here’s They’re likely in your CRM, nurtured with emails, blog posts, and social media posts. I created my first lead capture page four years ago when I started my business. What’s a Lead Capture Page?

Social Media 145

Social Media Advertising Branding Engineering 145

Neil Patel

MARCH 26, 2021

What does it take to be a successful marketer? Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). To make it as a marketer, excellent presentation skills are pretty much nonnegotiable.

Marketing 131

Marketing Branding Social Media Sales Funnel 131

CustomerSuccessBox

JUNE 21, 2022

The general agreement is that successfully onboarding a customer on a B2B SaaS platform involves ensuring the customer knows how to use your product. Yet, it’s often easy said than actually done, especially, when you’re looking for Customer Onboarding at Scale. 8 Best Strategies for Customer Onboarding at Scale.

Scale 52

Scale Onboarding Scaling Strategy 52

User Pilot

OCTOBER 6, 2022

Customer behavior analysis helps you identify the most valuable users and personalize your marketing strategy to reach them. How can you analyze customer behavior in-app to deliver unparalleled in-app experiences? What customer data can you collect to derive valuable insights and improve retention? Hotjar — for recording user behavior in-app.

Payment Solutions 91

Payment Solutions Underperforming Technical Team SaaS Payments Customer Lifetime Value 91

ChurnZero

JULY 9, 2020

Does your marketing often drop the L-bomb? They obsess over building perfect websites, landing pages, forms, content, and call-to-actions to have a modicum of chance to catch a prospect’s eye and attract their interest. Entire marketing budgets are devoted to their infinite pursuit and persuasion. You know the one: leads.

Retention 64

Retention Strategy Scale Sales Recruiting 64

Chart Mogul

SEPTEMBER 15, 2023

For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers. In the process, we’ve selected the creme de la creme of all the content we’ve shared in the Roundup. The library encompasses hours and hours of reading, listening, and viewing material.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

Chart Mogul

DECEMBER 18, 2020

To cap off the year, we’ve collected the accomplishments we’re most proud of on the product, business, and content sides. Looking back at the biggest accomplishments of our team over the last 12 months. This year has been challenging for both people and businesses. Check them out below! Introducing the ChartMogul Subscription Data Platform.

Software Review 52

Software Review Systems Review Sales Hiring Subscription 52