Remove email-onboarding
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14 SaaS Onboarding Emails That Increase User Activation

User Pilot

Looking for inspiration to help you craft engaging SaaS onboarding emails? TL;DR SaaS onboarding emails are a series of automated or manually sent emails that guide new users through their initial experience with the product. Effective onboarding emails help you: Engage new users from the get-go.

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Email Onboarding for SaaS: How To Set Users up for Success

User Pilot

The trickiest but most rewarding stage of the customer journey is user onboarding. Email onboarding is an effective way to streamline the process for new customers, so let’s take a closer look at a few onboarding email examples and five best practices to follow! What is a user onboarding email?

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Fix My Churn’s Val Geisler on how to supercharge your email onboarding

Intercom, Inc.

? ?. On this week’s show, we catch up with email marketing strategist, Val Geisler, as she walks us through some practical emailing tips, her process for onboarding, and why she likens career progression to a spiral staircase. Think about onboarding like you’re hosting a dinner party. I’m headed back to email you.”

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9 Onboarding Email Templates to Engage New Users

Baremetrics

Be honest: are your onboarding emails actually getting users excited about your product? The onboarding process is obviously make-or-break if you’re in SaaS. Couple that with a ~21% open rate for software emails as of 2020, and it’s clear than sign-ups are anything but a sure thing. But hey, it’s not all gloom and doom.

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Wistia Onboarding Email Breakdown

SaaS Onboarding Emails

but how’s their email game? The emails below were captured over the 30 days after signing up. create their first project CTA: Upload a Video/ Make a New One/ Borrow one from us Strengths: Whereas the poem welcome email introduced the brand at large, this second Day 1 email jumps into the task at hand. Welcome to Wistia!

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Zoom Onboarding Email Breakdown

SaaS Onboarding Emails

Since this isn’t a trial with a set expiration date, I chose to capture emails for the first month. During the 31-day span, Zoom sent me eight emails, including one account authentication message. I would suggest focusing this welcome email on expectations + support and follow it up a day or two later with the videos in the middle.

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Pipefy Onboarding Email Breakdown

SaaS Onboarding Emails

Since there’s no “free trial” time, I captured the emails I received during the first month of being a user. During that time, Pipefy sent me seven emails. What to learn from it: Go ahead, add the pizazz Weaknesses: This is the first email from Pipefy, and I would’ve liked to have seen a bit about them. Welcome to Pipefy!