SaaStr

APRIL 21, 2023

You’ll likely get an email back and a double-digit connect rate. A 10% connect rate is a sign you have a solid pitch and that your offering resonates with people. Tip #2: Attend Top Industry Events Is it worth dropping a load of cash to attend the top industry events? Keep doing it.

Outsourcing Services 216

Outsourcing Services Scale Outsourced Development Marketing 216

SaaStr

SEPTEMBER 22, 2021

Last April, the company slashed half its workforce as restaurant sales dropped 80% [link]. And they are both incredibly impressive — 118% growth at $3B run-rate and $500m in ARR in software alone may be an all-time record — but also, perhaps not SaaS? — Ari Levy (@levynews) September 22, 2021. Now with a $30B (!)

Payment Methods 290

Payment Methods Payment Solutions Payments Cloud 290

User Pilot

JUNE 19, 2023

How do you leverage it to reduce churn and improve your retention rates ? To calculate the cohort retention rate, divide the number of users active within a specific period by the total number of users in the cohort. Cohort analysis helps teams spot drop-off points in the user journey as well as churn warning signals.

Retention 89

Retention Social Media Customer Lifetime Value Acquisition 89

User Pilot

MARCH 17, 2024

The web analytics dashboard showcases important metrics such as website traffic sources, sessions, bounce rates, devices, unique pageviews, new visitors, and returning visitors. Google Analytics lets you create reports about your acquisition channels, conversion rates , and engagement levels. Social media analytics dashboard 5.

Social Media 91

Social Media Data SaaS Scale 91

User Pilot

APRIL 21, 2024

This improves customer experience and increases conversion rates. Testimonials and videos improve conversion rates. And most importantly, improve conversion rates. Here’s an example of our MOFU blog post about improving user activation. Userpilot blog post. And strengthens the relationship with the customer.

SaaS Payments 90

SaaS Payments Payment Services Payment Methods Payment Solutions 90

SaaStr

AUGUST 3, 2022

From CEO Tobi Lutke: “It’s now clear that bet didn’t pay off. Shopify returned to earth, and is now growing just at the overall rate of ecommerce. #2. As merchant services continues to outpace software revenues, gross margins are dropping, from 56% to 52% in the trailing six month period. 5 Interesting Learnings: #1.

Payment Methods 244

Payment Methods Merchant Services SaaS Payments Payment Solutions 244

SaaStr

JANUARY 3, 2021

And it became clear to me that five-figure or larger ACV deals could clearly support an inside sales team, once I handed those off to sales. Because assuming say a 20% close rate, that’s maybe 60 demos a month, or 3 a day. But, still, we dropped the price point for Inside Sales to $99. But how low can you go? A $2000 ACV?

SMB 334

SMB Pricing Sales Metrics 334

User Pilot

MAY 29, 2023

The retention tables help you measure retention rates , assess product health , and monitor product growth. Time frames in a retention table represent specific periods for measuring retention rates. Funnel analysis tracks user churn and identifies drop-offs in the customer journey. over specific time frames.

Retention 86

Retention Trends Engagement Churn 86

User Pilot

JUNE 22, 2023

Wondering how to reduce churn rate and increase retention? So, efforts to simultaneously reduce churn rate and increase retention are the formula to your product’s success. In this article, we’ll delve into how to identify churn and 12 practical tactics to reduce churn rate while increasing interaction.

Churn 90

Churn Retention Onboarding Engagement 90

User Pilot

JUNE 5, 2023

The sign-up rate indicates whether you’re successfully turning visitors into potential customers. This metric and the one above provide insight into your on-site conversion rate. Primary onboarding completion rate: How many users start and finish the primary onboarding process? Tracking goal completion in Userpilot.

SaaS 78

SaaS Sales Funnel Customer Lifetime Value Acquisition 78

Buffer Resources

APRIL 11, 2024

You risk asking for too much time from your talented, generous people, who may eventually switch off their “yes” in favor of a less demanding role. What’s your most popular newsletter or blog? Startups know that research pays off. Yes, people are extremely important in nonprofit marketing.   How?

Technical Review 110

Technical Review Startup Social Media Marketing 110

User Pilot

APRIL 16, 2024

When combined with product analytics , end-user behavior monitoring can help you boost product usage and retention rates. In this blog, we’ll discuss the steps to help you get started and outline a few tools that’ll come in handy. You can ask users to rate their experience on a pre-defined scale or collect emoji-based responses.

User Experience 103

User Experience Engagement Trends Churn 103

SaaStr

AUGUST 28, 2022

And one experiment we finally ran this past year was drop our smallest customers. They churn at the highest rate. We allowed some companies that didn’t have an existing relationship with us to buy these assets with a one-off spot purchase. Almost none of the one-off digital media sponsors renewed. What happened?

Scale 262

Scale Sales Hiring Pricing Churn 262

SaaStr

SEPTEMBER 20, 2023

The Macro Impact On Public Cloud Software Over The Past Year Cloud stocks dropped in 2022 in a severe market pullback event that Bessemer Venture Partners call The SaaSacre. The main reason for the pullback was due to the external shock of hiking interest rates. Like public markets, Cloud100 growth rates have come down.

Cloud 268

Cloud Payments Software Review Payment Solutions 268

SaaStr

AUGUST 28, 2022

And one thing we finally did this past year was drop our smallest customers. They churn at the highest rate. We finally have it, because with SaaS Annual taking place … well, annually … the data takes a while to get: Of the 37 Bronzes Sponsors in 2020 and 2021, only 9 renewed, our lowest renewal rate of all categories, by far.

Scale 205

Scale Pricing Revenue SaaS 205

SaaStr

APRIL 26, 2023

With customer research, you can see a 10x increase year-over-year in annual company revenue, customer satisfaction, and a 20% increase in upsell and cross-sell rates. Scale Intentionally and Make Trade-Offs As you grow your org, you may ask yourself, “What am I looking for? But get this? Who am I hiring? The answer?

Scale 230

Scale Strategy Marketing Education 230

SaaStr

OCTOBER 15, 2022

You can see that fast and steep drop-off from the Q4’21 peak here: It looks particularly dramatic when you zoom into just late 2021 and 2022: But second, really, in many ways it seems like we’re just back to 2018-early 2020 in venture. . With unicorn rounds almost nonexistent, the biggest rounds are in most cases on hold.

Startup 258

Startup Cloud Growth Marketing SaaS 258

SaaStr

SEPTEMBER 5, 2022

But by progressively pushing different models in front of customers, users’ retention rate and spending within the product should increase. PLG companies are constantly fearful of high churn rates, and for good reason. It also may lead to some short-term churn or revenue drop-off. Secret #4: Stickiness.

Sales Recruiting 266

Sales Recruiting Business Pricing Churn 266

User Pilot

OCTOBER 6, 2023

Track user behaviors to identify how prospects interact with your marketing content, and use metrics such as product usage , conversion rate , and active users to measure your success. Use funnel analysis to spot the drop-off points and areas of friction hindering your conversion rates. Userpilot ’s blog.

B2B 103

B2B Development Team Review Software Review Marketing 103

SaaStr

SEPTEMBER 7, 2022

Later, as we were lucky to have CEO Jennifer Tejada be a top-rated speaker at a number of our events. While that’s off the torrid 49% a year pace at IPO , it’s pretty darn impressive to go from 28% growth at $250m ARR to 34% at $360m in ARR. And then, post-IPO, it became a fascinating case study.

SMB 231

SMB Enterprise Revenue Scale 231

User Pilot

JUNE 9, 2023

You can use funnel charts to easily identify bottlenecks and drop-off points in the user journey. Funnel charts provide you with conversion rate data at different stages of the customer journey. As we move along the funnel, the number of leads or users drops. This allows them to maximize account expansion opportunities.

SaaS 85

SaaS User Experience Onboarding Sales Funnel 85

SaaStr

DECEMBER 27, 2020

New Relic’s net negative churn / net dollar retention has dropped to 98% in the last quarter, despite a record 77% of revenue being from the enterprise. If New Relic had even 120% NRR, it’s growth rate with the exact same rate of new customer acquisition would be 137% instead.

Scale 319

Scale Outsourced Development SMB Cloud 319

Sales Hacker

SEPTEMBER 8, 2023

Here are the 5 biggest takeaways from the session: Falling Seed to Series A Graduation Rates During the boon 2020 and 2021, the graduation rates from Seed to Series A sat well-above historical averages. Series A graduation rates are dropping. Some of your competitors will falter, some will never get off the ground.

Artificial Intelligence 88

Artificial Intelligence SaaS AI Generative AI 88

SaaStr

FEBRUARY 21, 2024

Figure out their incentives, from cookies to spiffs to bonuses, and how each of them profits off the relationship. You can’t drop in every six months, schmooze, and disappear. Adoption rates are equally important as the number of deals you close and bring in. What’s New at Drata Today, Drata is growing at triple-digit rates.

AWS 227

AWS Scale Sales Hiring Marketing 227

SaaStr

MAY 17, 2023

Toss Out The Cold Outreach Playbook Not everyone agrees with this idea, but Cassidy believes that the cold outreach playbook of spamming the market with quasi-personalized messages is waning, and response rates are decreasing. The campaign had a 75% reply rate and a 75% conversion rate. Launch Day billboards. And it worked!

Startup 194

Startup Pricing Sales Trends 194

User Pilot

APRIL 26, 2023

Conduct funnel analysis to see where users are dropping off in the customer journey and retain customers with added guidance. This data gives you valuable insights into where users experience friction, based on low completion rates. To do this, track conversion rates at every step of a certain process, like the onboarding flow.

Data 98

Data Data Analysis Software Review SaaS 98

User Pilot

JULY 20, 2023

Wondering how to reduce customer churn rate for your business? Attrition is the bane of every subscription business; low retention rates will result in a duce and the customer lifetime value and revenue will plummet. Spot friction and drop-offs with a funnel analysis. You’ve opened the right link! Source: Zonka.

Churn 90

Churn SaaS Payments Payment Solutions Payments 90

SaaStr

JANUARY 27, 2021

And you are better off without her. Track your loss rate, not your win rate. Marketing is almost always failing too if new bookings drop. Hackers rarely can pull this off once the complexity grows another order of magnitude. . “Give the VP of Sales More Time” This is always terrible advice.

Part-Time VPE 316

Part-Time VPE Sales Hiring Scale Sales Recruiting 316

SaaStr

SEPTEMBER 13, 2023

Seed Is No Longer A Bargain Two years ago, every seed round looked good because the graduation rate of Series A was so high. But the mortality rate on seed rounds is high right now — like 80%. But it’s always a trade-off between proof vs. the extra valuation that you have to pay up for that. Seed is no longer a bargain.

SaaS Payments 237

SaaS Payments Payment Solutions AI SaaS 237

User Pilot

FEBRUARY 26, 2023

Drop-off analysis in Mixpanel shows where users get stuck and how to reduce friction. It includes metrics like product adoption and retention rate. Analyzing drop-offs helps you understand why users leave and identify ways to reduce friction. Drop-off analysis. Group analytics.

Software Review 95

Software Review Systems Review Engagement Scale 95

User Pilot

DECEMBER 12, 2022

Types of user engagement metrics to track using the engagement dashboard are but are not limited to: Product usage metrics: product onboarding engagement rate, product activation rate , time to value, user engagement score, product stickiness, etc. Product stickiness: Tells you the rate at which customers log in to use your platform.

Engagement 94

Engagement Metrics Scale Customer Lifetime Value 94

SaaStr

JUNE 7, 2023

Margins dropped to a low ~70%, but gross and net retention made up for it –– the resulting NDR was over 143%. The conventional wisdom seems to make sense: Don’t overextend yourself or bit off more than you can chew by adding a second product too early. In one year, WorkRamp improved gross retention by 11%.

Scale 217

Scale Scaling SMB Marketing 217

SaaStr

DECEMBER 9, 2021

After 18 months building, things just took off when they launched, going from $0 in 2017 to an incredible $500m in ARR in 2021, in just 5 years. That’s jaw-dropping. 0-$500m in ARR in 6 years 72% growth rate at $500m ARR From 64 $100k+ customers in 2019 to 715 today LTV:CAC ratio over 8x pic.twitter.com/lIN3PE1Ehw.

Transportation 270

Transportation Scale SMB Revenue 270

User Pilot

MAY 5, 2022

This is crucial if you want to know how healthy your SaaS product is and what should be improved to increase customer retention and lower the churn rate. A churn rate over 10 % indicates trouble. When it comes to SaaS companies, your monthly customer churn rate shouldn’t be higher than 5-7%. Optimize the product.

Churn 98

Churn Retention Subscription Payment Features 98

User Pilot

AUGUST 5, 2023

Turning the NPS passives into promoters can improve user sentiment , retention rate, and customer loyalty. They provide a high rating of 9 or 10 on the NPS survey. Passive customers In NPS, passive customers are the ones who provide moderate ratings on the NPS survey, typically falling in the 7 to 8 range.

Scale 95

Scale Retention User Experience Strategy 95

SaaStr

JANUARY 17, 2023

If you present a buyer executive version of content to a user, you’ll have a high abandonment rate and low conversion to sign-up. . If they’re showing up from a technical source, you can allow them to learn more and drop them into a developer hub where they’ll find product documentation and product education content. .

Startup 247

Startup Sales Sales Funnel Education 247

User Pilot

MARCH 27, 2023

They’re particularly useful for identifying friction and drop-off points. Looking at how users progress through the funnel allows you to understand where users experience friction that slows them down or makes them drop off. Feature engagement rate – the percentage of users who use a feature regularly.

Underperforming Technical Team 98

Underperforming Technical Team SaaS Churn User Experience 98