User Pilot

MAY 2, 2024

TL;DR Customer retention is the ability to keep your customers actively using their products. An omnichannel engagement strategy ensures consistency across all customer touchpoints for a seamless brand experience. Let’s dive right in! Monitoring user behavior reveals negative trends linked to churn. Retention metrics: Churn rate.

Retention 111

Retention Metrics Strategy Scale 111

Buffer Resources

SEPTEMBER 11, 2023

This is your street credibility and personal brand all rolled into one. Thanks to that hard work and consistency, I've established a personal brand grounded in credibility and respect, and grown my follower count to 45,000. The reality is that the best LinkedIn users are marketing machines. The ROI is insane.

Sales Recruiting 132

Sales Recruiting Sales Hiring Scale Social Media 132

User Pilot

APRIL 21, 2024

We also share examples of different conversion paths and optimization strategies. For example: ‘Increase free trial sign-ups by 3.4% Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). User persona example. Userpilot blog post. Let’s get to it!

SaaS Payments 104

SaaS Payments Payment Services Payment Methods Payment Solutions 104

User Pilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. TL;DR Brand activation involves building awareness for a company through engaging interactions with potential customers. Let’s dive in!

Branding 105

Branding Social Media Technical Review Software Review 105

Subscription Flow

MARCH 25, 2024

Keeping all this in mind, in this blog, we will firstly be talking about how a Merchant of Record ecommerce can help an ecommerce business. Then we will talk about a few leading examples of Merchant of Record ecommerce solution.

Merchant Services 92

Merchant Services Payment Services Payment Methods Payment Facilitation 92

Neil Patel

APRIL 21, 2021

If you can get an influencer to endorse your product or brand, you can tap into the audience at the influencer’s disposal, which may be far more vast than your own following. Influencer marketing, then, is the field of marketing in which influencers are paid (via cash or other incentives) to promote a brand or product.

Social Media 133

Social Media Technical Review Compensation Software Review 133

User Pilot

FEBRUARY 25, 2024

Funnel analysis examples can help product managers find the missing puzzle pieces to improve user journeys. Five funnel examples to extract actionable insights: Marketing and sales funnel. Activation funnel. Example of a user journey map. Here’s an example of how pairing with other reports gives you better insights.

SaaS Payments 105

SaaS Payments Payment Services Payment Methods Payment Solutions 105

Neil Patel

MAY 4, 2021

Take my case for example. Even the Content Marketing Institute concedes there is no template for this, because every person and brand’s needs and goals are different. I’m also active on LinkedIn and Pinterest , which I think is even more visually appealing than Instagram. I do my best to show up everywhere.

Social Media 145

Social Media Strategy Construction Branding 145

User Pilot

APRIL 3, 2024

In this article, we’ll explore the core elements of a resource center, go over the steps of building one, and share some design examples to inspire you! This can include blogs, case studies, webinars , video tutorials , checklists, and interactive walkthroughs. User persona example. Case studies. Video tutorials. Checklists.

AI Search 105

AI Search Software Review SaaS AI 105

User Pilot

SEPTEMBER 4, 2023

It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market. The Nike brand, for example, is an inspirational brand designed for high-achieving athletes. For example, Nike makes different shoes for different interest groups.

Product Marketing 104

Product Marketing Strategy Marketing Market Research 104

Neil Patel

NOVEMBER 11, 2020

As a digital marketer, you know just how important the tone and message of your blog are to the overall success of your business. A cohesive approach to your digital content, especially the content on your blog, is critical to your brand. The best way to ensure your site is editorially cohesive is with an editorial style guide.

Social Media 145

Social Media Technical Review Branding Systems Review 145

User Pilot

JANUARY 8, 2024

By staying consistent with your SEO efforts , you’ll not only enhance your search rankings but also establish your brand as an authority in your industry and niche. How Clearcalcs improved user activation with Userpilot. This expands your reach to a broader audience and adds credibility to your brand.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

Sales Hacker

SEPTEMBER 24, 2022

The 4-stage AIDA model involves the following: Awareness: Potential customers discover your brand and products. To gather data, analyze your existing customer base by tracking their interactions with your website or blog, social media pages, sales reps, and more. The whole point is to build awareness around your brand.

Sales Funnel 119

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 119

Neil Patel

DECEMBER 16, 2021

If you’re a small business owner trying to compete in the big leagues , this blog is for you. You’ll need to start a blog. Start a Blog. That’s a lot of content, so you’re going to need a quality blog to draw attention to your site. Blogs allow customers to build trust and relationships with brands.

Social Media 145

Social Media Strategy Marketing Business 145

Sales Hacker

NOVEMBER 10, 2023

User Activation and Retention: Swift realization of the “aha moment” fosters activation and retention, building immediate trust – the cornerstone for customer loyalty. This could include speaking opportunities, article or blog post contributions, or other thought leadership platforms.

VP of Engineering 94

VP of Engineering Scale Outsourced Development AI 94

User Pilot

JANUARY 30, 2023

But what are some product adoption examples you can learn from? That's why we've compiled multiple examples of successful companies nailing product adoption across the entire user journey. Becoming aware of the product's existence through branding and marketing campaigns. Activation. Evaluation.

Technical Review 98

Technical Review Software Review Underperforming Technical Team Education 98

Buffer Resources

JULY 18, 2023

In this blog, I uncover unique tips from top social media managers who’ve revived defunct accounts and increased their clients’ reach to thousands of followers within a few days of working with them. Here are examples of fluff content in the finance niche: See how these posts provide common knowledge.

Social Media 89

Social Media Management Business Entertainment 89

User Pilot

OCTOBER 6, 2023

On the other hand, a B2B sales funnel concentrates on converting these qualified leads into paid customers through demos, pricing discussions, and other client-facing activities to close the deal. It can involve product demonstrations, free trials, pricing discussions, and other client-facing activities.

B2B 105

B2B Development Team Review Software Review Marketing 105

Neil Patel

JANUARY 8, 2021

If you aren’t using Twitter to boost your brand, you’re seriously missing out. According to Statista , Twitter has amassed more than 330 million active monthly users. But there’s a better reason to build your brand on Twitter, besides the capability to reach the large, diverse audiences it provides. That’s crazy, right?

Branding 145

Branding Social Media Trends Engineering 145

Buffer Resources

JANUARY 11, 2023

How and where do you start when creating a brand new social media channel for your business? It’s a given that social media can drive online awareness for your business, but with the various sites out there, you may be wondering how to efficiently get started when leveraging a social channel for your brand.

Social Media 114

Social Media Business Branding Trends 114

Buffer Resources

SEPTEMBER 26, 2023

And, to build up my business, I’ve been actively building my personal brand on social media for three years. For example, I prefer my own company — preferably curled up with a novel — to socializing because of my low social battery (introvert). This affected me as I felt I had to focus on the latter.

Social Media 112

Social Media Branding Management Entrepreneurship 112

Neil Patel

DECEMBER 3, 2021

SMEs can help give important insights and context for your blog or marketing content and help keep readers engaged with the subject. With more than 600 million active blogs on the market, the competition online has never been fiercer. Including an SME in one of your blog posts also increases their exposure.

Social Media 127

Social Media Content Marketing Advertising Strategy 127

User Pilot

NOVEMBER 21, 2023

For example, you can use the Hubspot contact and company data to optimize Pendo’s user segmentation feature. You can generate detailed reports for all your marketing assets, from website pages to blog posts, emails, social media, etc. Hubspot integrates nicely with tools like Pendo and Amplitude.

Management 105

Management Software Social Media Trends 105

Neil Patel

JULY 9, 2021

Google News is reserved for sites and blogs that publish timely, topical articles. Just like blog posts, your news story headline determines whether your story will be syndicated by Google or not. You don’t have to repeat words or keywords in the headline, as though you’re actively doing search engine optimization.

Social Media 145

Social Media Engineering Forecasting Branding 145

Neil Patel

OCTOBER 8, 2020

Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. For example, if you’re offering video games to students, you’ll want to launch aggressive marketing campaigns during school breaks. Here an example of how to make it work for you. What are their interests?

Software Review 145

Software Review Social Media Marketing B2C 145

Neil Patel

JUNE 3, 2021

Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands. Take, for example, Murad and Nataly Osmann. Instead, it’s about finding a person your audience trusts and leveraging that influence to promote your brand.

Strategy 121

Strategy Marketing Marketplace as a Service Social Media 121

Totango

MARCH 19, 2021

Today’s SaaS customer journey re-envisions the customer’s experience as a circular flywheel, emphasizing the continuity between pre-sales and post-sales experience and between the way successful customer retention sets the stage for brand advocacy and the recruitment of new prospects.

Sales Recruiting 125

Sales Recruiting Onboarding Branding Retention 125

Buffer Resources

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. In this article, I will walk through three steps to use LinkedIn to build your personal brand with advice from me and others who have found success using it.

Branding 118

Branding Social Media Interviewing Engagement 118

User Pilot

MARCH 6, 2024

For example, at the Retention stage, you could track the churn rate and CSAT. To let users experience the product value , consider a freemium plan or free trial , and create onboarding flows to guide them to activation. Regularly gather customer feedback, for example, via in-app surveys , to enhance their experience and retain them.

Social Media 104

Social Media Sales Funnel Acquisition Retention 104

User Pilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job.

Customer Lifetime Value 98

Customer Lifetime Value Sales Funnel Onboarding Acquisition 98

User Pilot

JULY 31, 2023

Implement an onboarding checklist to drive activation. Loyal customers can become brand advocates, promoting your company through word-of-mouth , reviews, and referrals, leading to organic customer acquisitions. The trick is to decide on 3-4 actions users need to complete to reach activation and turn these into a checklist.

Retention 98

Retention Strategy Marketing SaaS 98

Neil Patel

OCTOBER 5, 2020

42% of all Internet users use social networks to find more information about brands. Plus, 27% of UK and US users say they discovered new brands via social media ads this year. (It It shared the top spot for brand discovery with TV ads). Increase Brand Awareness. Generate Leads. Generate Leads. Boost Sales.

Social Media 145

Social Media Advertising Branding B2B 145

Neil Patel

SEPTEMBER 20, 2021

Here is an example of paid media on Twitter. Here is an example of owned media. These include: sharing your business post on their LinkedIn Page retweeting your content posting photos and videos about your products and services on their personal blog, etc. Build an example profile of your ideal customer.

Social Media 126

Social Media Advertising Branding Market Research 126

Totango

AUGUST 18, 2021

In this blog, we’ll cover what freemium onboarding email sequences are before we take a closer look at what types of emails go into successful onboarding campaigns. A freemium onboarding email sequence is a series of emails sent automatically to new freemium users to provide an orientation to your SaaS product and your brand.

Onboarding 117

Onboarding Benchmarks Branding Trends 117

Totango

AUGUST 23, 2022

B2B customer journey touchpoints are occasions when business customers interact with a brand. For example, a website visit, an online sales purchase and a phone support call are all potential customer journey B2B touchpoints. Blog content. Each time a prospect comes across your brand or product, it increases their awareness.

B2B 118

B2B Payment Methods Payments SaaS Payments 118

Neil Patel

JULY 21, 2021

Start thinking of each social media profile you create as a landing page for your personal brand. Your social media profiles are possibly the first encounter that someone is going to have with your brand, and you want that first impression to make the visitor interested in knowing more about you.

Social Media 145

Social Media Branding Engagement Business 145

Neil Patel

JUNE 15, 2021

Maybe you’ve drafted a graphic that is the perfect balance between branding and intriguing. In addition to simply operating as a help feature, chatbots can be used as a tool to improve site visitor experience, not to mention completely changing the way brands communicate and interact with their existing and would-be consumers.

Social Media 142

Social Media Artificial Intelligence AI Search Advertising 142