Optimizing GTM for PLG with Stage 2 Capital Co-Founder and Managing Director Mark Roberge (Pod 594 + Video)
SaaStr
SEPTEMBER 29, 2022
The growth teams at consumer tech companies such as LinkedIn, Pinterest, and Lyft use the product rather than people to drive users through an adoption funnel. This adoption funnel goes through: . As consumer tech growth teams move through this adoption funnel, they evolve their north star metric.
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