User Pilot

FEBRUARY 7, 2024

You can calculate your free trial conversion rate by dividing the trial-to-paying users by the total number of trial users for the same period and then multiplying by 100 to get a percentage. B2C companies tend to have higher trial conversion rates but lower customer lifetime values. to 29% depending on the industry.

SaaS Payments 52

SaaS Payments Payments Scale Payment Solutions 52

User Pilot

OCTOBER 15, 2023

Their focus extends the marketing funnel beyond initial customer acquisition, diving deep into engagement, retention, and expansion. Their holistic approach bridges gaps between digital marketing, product, and user experience to foster long-term relationships and sustainable growth marketing opportunities.

Growth Marketing 92

Growth Marketing Marketing Customer Lifetime Value Scale 92

Payrix

SEPTEMBER 10, 2024

With over 15 years of experience in B2B and B2C marketing, Brittany brought a wealth of knowledge to the conversation, highlighting the significance of customer-centric strategies and the unique opportunities and challenges of promoting Embedded Payment solutions today. So, we’ve got the right expert to lead this conversation.

Payments 100

Payments Payment Solutions Payment Services SaaS Payments 100

ChurnZero

OCTOBER 1, 2022

Q: Is there a difference in CSQL growth with B2B and B2C customers? There’s starting to be this sense of maybe we need Customer Success for B2C. My p ersonal professional opi nion is that most B2C companies don’t actually require much in the way of Customer Success unless they’re B2B2C. Are you a regular engager?

Scale 97

Scale Customer Success Revenue Retention 97

User Pilot

APRIL 24, 2024

Solution : Lisa realized she needed a channel with less distraction and more engagement, leading her to choose our own product for inviting users. Using Userpilot’s survey functionality, Lisa created an interview invite survey and triggered it to the right user segment inside Userpilot. Book a demo to learn more.

Interviewing 77

Interviewing B2C B2B Advertising 77

Sales Hacker

NOVEMBER 10, 2023

Tracking the time users take to derive value offers insights into initial user experience effectiveness. In-Person Engagement: Face-to-Face Meetings: If feasible, in-person visits deepen connections, demonstrating significant commitment. If they are a huge Swiftie – surprise them with an autographed album.

VP of Engineering 101

VP of Engineering Scale Outsourced Development AI 101

User Pilot

APRIL 7, 2023

B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers. B2B and B2C clients also differ in terms of their customer base, data sources, sales cycles, and marketing approaches. Their overall satisfaction level with your product.

B2B 81

B2B Underperforming Technical Team B2C Scale 81

User Pilot

MAY 30, 2024

The Aha moment is the moment when the user experiences the product or feature value for the first time. It is a pivotal moment in the customer journey because it helps users understand how the product can help them achieve their goals. This means you have to analyze the behavior of different user segments separately.

AI Search 85

AI Search Onboarding User Experience Retention 85

Neil Patel

AUGUST 5, 2021

Business-to-consumer (B2C) marketing , as it’s called, comes with its own challenges. You must provide people with a memorable user experience and show them you value their business. Use popular hashtags in your posts to get noticed, engage with followers, and post consistently to improve your chances of success.

Advertising 141

Advertising Strategy Social Media Marketplace as a Service 141

User Pilot

FEBRUARY 5, 2024

TL;DR Free-to-paid conversion rate measures the proportion of free trial users who upgrade to paid subscribers. You can calculate the free trial conversion rate by dividing the number of free trial users who upgrade to a paid subscription by the total number of trial users. Besides, anything above 30% is regarded as exceptional.

Payment Methods 52

Payment Methods Payment Solutions SaaS Payments Scale 52

User Pilot

JUNE 19, 2024

For example, a B2B company launching a complex enterprise software solution might require a strong understanding of technical specifications, while a B2C company marketing a consumer app might prioritize experience with social media marketing and user experience (UX) principles. Book a demo to see it in action!

Product Marketing 52

Product Marketing Management Marketing Sales Recruiting 52

Subscription Flow

MARCH 20, 2024

SubscriptionFlow: The main feature that makes SubscriptionFlow appealing is its user-friendly interface, which is made to make managing subscriptions easier and improve user experience. SubscriptionFlow efficiently manages transaction complexity for companies that serve both individual readers and businesses (B2B and B2C).

Payment Services 105

Payment Services Payments Payment Solutions Payment Methods 105

Teamgate

OCTOBER 21, 2020

No matter which medium they use, they expect businesses to provide relevant and highly personalized user experiences. No matter if you are running a B2B or B2C business, understanding customers is critical for your sales. We mentioned that customers would pay more for better customer experiences. Understanding Customers.

Sales 72

Sales B2C User Experience Branding 72

Neil Patel

MAY 18, 2021

A CRO program can improve ROI for your e-commerce business by targeting website performance and testing user experience methods that encourage online conversions. A strong CRO program can tackle all of these solutions while putting user experiences first and creating a clear framework for improving on-site experiences.

Sales Hiring 129

Sales Hiring Scale Education B2C 129

User Pilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Social media marketing is often seen as a B2C marketing strategy but it can also work in an enterprise context if you take the right approach.

Enterprise 87

Enterprise Strategy Marketing SaaS 87

Neil Patel

MARCH 9, 2021

By developing a deeper understanding of your customers using lead scoring, you’re able to create unparalleled user experiences. Engagement. Engagement and actions are two separate categories. Engagement tracks the timing of those decisions, identifying how much time they spend on a blog post or email.

Scale 115

Scale Underperforming Technical Team Metrics B2B 115

Intercom, Inc.

NOVEMBER 11, 2021

And there were a lot of times that I would find myself coding things that I didn’t believe were ultimately going to serve end-users, and therefore, were also not going to serve the business that was supposed to be providing help to the users. Is this 5% or 90% of our user base? ” My quest continues.

Onboarding 254

Onboarding Sales Hiring Sales Recruiting Underperforming Technical Team 254

OpenView Labs

APRIL 2, 2020

It blurred the lines between B2C and B2B products as enterprise companies began demanding the same kind of intuitive, well-designed user experience featured in consumer products like mobile apps. This time, it’s less about blurring the lines between B2C and B2B than it is about getting rid of them all together.

Marketing 63

Marketing B2C Underperforming Technical Team B2B 63

CustomerSuccessBox

SEPTEMBER 30, 2021

It cuts across the product, support, pricing, usage, customer success, user experience, solution we are offering and more. Sheldon(we call our AI) will scan thousands of data points, past user behavior, CSM’s activities and engagement with customers to learn what actions and behaviour leads to retention. Why attend.

Scale 52

Scale Technical Review AI B2C 52

OpenView Labs

JANUARY 22, 2020

Now that CIOs are engaging with their organizations in a much more holistic and integrated way, the whole dynamic of the conversation is changing. Companies that want to be real enterprise players need to engage with the CIO. The key idea here is that what works for B2C won’t necessarily work for B2B. The Role is Expanding.

Technical Review 53

Technical Review Scale B2C compliance 53

User Pilot

OCTOBER 26, 2021

What difference does it make if your product is B2B or B2C? Using data and customer success stories , you’ll need to identify your Aha moments, Activation points, and ways of optimizing engagement to promote retention that will lead you to identify your North Star metric in four steps. Step #3: Determine engagement frequency.

B2C 84

B2C Metrics B2B Retention 84

SaaStr

DECEMBER 26, 2019

I’ve worked at multiple high growth SaaS businesses as a growth leader, and the data we’re seeing right now … This is from … is that CAC is increasing both in B2B and B2C, and you’re going to see how that relates, right? Alice, I think you have some experience in that from your days at accelerate in Front?

Sales Hiring 147

Sales Hiring Payment Methods Payment Solutions Marketing 147

Intercom, Inc.

OCTOBER 13, 2022

Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. Intercom customers report 31% higher engagement, 22% higher activation, and 21% higher retention after implementing Intercom for customer engagement”. The last year hasn’t been easy.

Banking 118

Banking Scale Machine Learning Artificial Intelligence 118

SaaStr

DECEMBER 31, 2019

With the complexity of multiple stakeholders and the increasing purchasing influence of end users, the bar is higher than ever for enterprise UX as companies pioneer business models beyond traditional SaaS. Learn how to apply consumer grade growth, engagement, design, and prioritization strategies to increase adoption within your products.

Enterprise 133

Enterprise Underperforming Technical Team Scale B2B 133

OpenView Labs

DECEMBER 4, 2019

User Testing. I’m not sure I’d go quite that far, but there’s no denying the primacy of exceptional user experience design for product teams. Getting UX right requires continuous feedback from end users. Product teams used to fly blind, accepting as a leap of faith that users were engaged with their product.

Management 52

Management Onboarding B2C Communication 52

User Pilot

MARCH 20, 2024

This involves displaying ads within your software and earning money based on user views or clicks. The challenge is to integrate ads in a way that generates revenue without compromising the user experience. Product usage analytics with Userpilot.

Software 59

Software Revenue Strategy Advertising 59

ChurnZero

JULY 12, 2019

The answers are normally quite homogenous in B2C (e.g. User adoption and activation starts with making sure your solution is the first one that pops to mind when your users need to perform a specific task. The second most important element of user and product adoption is value. Engagement derives from know-how.

Scale 75

Scale Onboarding Customer Success Underperforming Technical Team 75

User Pilot

APRIL 30, 2024

Userpilot is a leading B2B product growth tool that excels at in-app engagement , product analytics, customer feedback collection, customer support, and integrations. Netflix offers personalized video recommendations, multiple profiles, and offline viewing for a high-quality streaming experience globally.

SaaS Payments 78

SaaS Payments Payment Methods Payment Services Payment Solutions 78

ProfitWell

NOVEMBER 15, 2019

You can compare yourself in real time to other B2B, B2C, ecommerce, and media companies. It gives deep insight into product, engagement, retention, and what parts of your product are used more than others. The toolset also contains in-app A/B tests and user survey forms. It helps with user onboarding, activation, and retention.

Retention 56

Retention Pricing Payment Methods SaaS Payments 56

FastSpring

JUNE 19, 2019

For online streaming services, free trials are now the top way for businesses to attract new customers, beating out user-experience and content libraries. Developing a better user experience produces by far the most viral effect and impact when investing in growth. The B2C market is starting to cash in, too.

Payment Methods 78

Payment Methods Trends Payments Payment Services 78

Chart Mogul

JANUARY 2, 2018

Loyalty is a bigger factor than most of us expect (it’s built into us on a genetic level) and businesses can leverage this, with a well-executed engagement strategy. Related posts: Scaling SaaS Pricing For Both B2B and B2C Customers. SaaS Q&A: How do you engage mid-trial customers?

Airlines 65

Airlines SaaS B2B B2C 65

Totango

JULY 18, 2018

From onboarding challenges, to user experience difficulties, to product misfires, the Customer Support or Customer Service agent is often the customer’s “first responder.”. Digital-first B2C companies such as Amazon, Uber, and Lyft have set the bar high for an intuitive and responsive customer experience.

Customer Support 56

Customer Support Customer Success Retention Underperforming Technical Team 56

The Marketing & Growth Hacking Publication

APRIL 1, 2019

both for B2B and B2C?—?becomes That Netflix is always trying to enhance the user experience. And, it does so by trying to understand its users better. Automate your Twitter sharing to increase engagement. In fact, according to ProfitWell : ”Overall CAC is up nearly 50% over the past five years.” becomes harder.

Growth Hacking 40

Growth Hacking B2C Startup Branding 40

User Pilot

MARCH 21, 2024

They help you understand your target audience better so you can connect and engage them more easily. The customer profile template contains different types of data, including: Product engagement data such as product usage patterns and interactions with different features of the product. Want to get started with customer profiling?

Sales Recruiting 91

Sales Recruiting Underperforming Technical Team Interviewing Social Media 91

Totango

JULY 1, 2022

Then we’ll explore why it plays a major role for B2B SaaS business models and how loyalty for B2B businesses differs from that for B2C brands. In a B2B SaaS context, SaaS customer loyalty is expressed primarily through actions like subscription renewals, upsell purchases, referrals and product engagement. What Is Customer Loyalty?

B2B 110

B2B B2C Underperforming Technical Team Business 110

User Pilot

MAY 31, 2023

A good UX design helps to make your product easier to use and create a delightful experience. Slack’s empty state helps to show its features and minimize the user’s cognitive load. Airtable uses a simplified sign-up form to collect customer data and avoid overwhelming users with too many questions.

User Experience 73

User Experience Mobile B2C Onboarding 73

SmartKarrot

MARCH 2, 2022

One of the main reasons for this is that the market is already flooded with competitors, many of whom compete for customers’ already limited attention in both B2B and B2C environments. The ultimate goal here is to attract, engage, and convert website visitors into prospective customers. Kissmetrics uses emails the best.

Growth Marketing 12

Growth Marketing Strategy Marketing SaaS 12