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Dear SaaStr: How Much Does a Typical B2B SaaS Company Spend on Digital Marketing per Year?

SaaStr

The B2C playbook here just doesn’t work as well in B2B. But in B2C and e-commerce? The markets are often too nichey for B2C techniques to work as well, and there is too much competition for these tiny niches. The volume just isn’t there. Facebook Ads for most B2B? It remains a Top 3 channel for many.

B2B 261
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The State of SaaS Go-to-Market with Theory Ventures General Partner Tomasz Tunguz

SaaStr

8: 3x Net Dollar Retention Thanks to This Pricing Model Over time, the dominant pricing structure in B2C and B2B applications is like the cell phone plan. There is a dominant belief that AI makes processes more efficient, but this belief has not yet been confirmed by the data. #8: You get a base number of minutes for a particular price.

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How to Embed Payment Functionality in Your AI SaaS: A Practical Guide

USIO

A quick note on terminology: when we talk about users in your SaaS, it can mean two things depending on your business model: If you’re a direct-to-consumer or B2C SaaS , users are the individuals or companies paying you. Will you need to handle invoicing and collections digitally?

Payments 130
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Easy Cross Border Transactions With FastSpring as Your MoR

FastSpring

Extensive B2C and B2B Selling Features Sell in all the ways that customers want to buy. With FastSpring, here are just a few of the great features included when we serve as your merchant of record.

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Ramping-up Your Digital CX Strategy: Adaptation of Omni Channel and Conversational Support

Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author

In this webinar, Michael McMillan, a CX expert with extensive experience in both B2B and B2C markets, will help you transform your customer journey and elevate company outcomes by evaluating key aspects of your CX strategy. Whether via chat bot, email, or social media, every customer should have the same opportunity to resolve their queries.

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30 Days of LinkedIn Post Prompts to Help You Build Your Following + Personal Brand

Buffer Resources

Establishing yourself as a thought leader and building an engaged audience on the platform can help generate new customers for your business, exciting job opportunities, and even paid side projects as a B2B (or B2C) creator. 

Branding 128
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Seven things B2B SaaS customer teams can learn from consumer subscription businesses

ChurnZero

I have spent over 20 years studying and working in the trenches of the membership economy, both with B2B and B2C organizations. The differences between SaaS and B2C companies. 1: Number of buyers The biggest difference between B2B and B2C is the number of buyers and the benefits they seek.