SaaStr

APRIL 16, 2024

You probably have fallen out of product-market fit, partially or entirely. More on that here : When You Fall Out of Product-Market Fit (Updated) Second, focus on the customers you do have and making them super happy. B2B virality” is usually slow. The #1 source of new customers? But it does work.

Startup 244

Startup B2B Metrics Product Marketing 244

SaaSOptics

MARCH 16, 2022

2022 B2B SaaS Trends [Webinar Recap]. There isn’t much that stays the same in the world of B2B SaaS. In a study of 250 B2B SaaS companies, sales-negotiated pricing (44% of companies) is still set to be the most popular pricing model when compared to both fixed pricing (34%) and variable pricing (24%).

Trends 98

Trends B2B Scale Payment Features 98

User Pilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

B2B 92

B2B Underperforming Technical Team B2C Scale 92

Chaotic Flow

SEPTEMBER 22, 2015

Finding product-market fit is a central, early stage challenge of every startup. Unlike consumer Internet products, SaaS products are essential business tools. In other words, SaaS customers want product-market fit as much as the SaaS vendor. The product proposes and the market judges.

Product Marketing 130

Product Marketing Marketing SaaS Software Development 130

Chart Mogul

MAY 3, 2023

It’s like trying to scoop water out of a sinking boat faster than it’s sinking.” – Parker Moore, Head of Customer Success at Vitally For early-stage companies, retention is an indicator of product-market fit. “If If you’re an early-stage company your retention is a key sign of your product-market fit. You have less noise.

Retention 52

Retention Trends B2B SaaS 52

OPEXEngine

NOVEMBER 23, 2021

What 14 startup investors & advisors taught us about chasing (and finding) product-market fit. It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of founders to fail. The problem with defining product-market fit. And this is what we heard.

Product Marketing 52

Product Marketing Marketing VP of Engineering Scale 52

OPEXEngine

NOVEMBER 23, 2021

What 14 startup investors & advisors taught us about chasing (and finding) product-market fit. It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of founders to fail. The problem with defining product-market fit. And this is what we heard.

Product Marketing 52

Product Marketing Marketing VP of Engineering Scale 52

OPEXEngine

NOVEMBER 16, 2021

For a SaaS enterprise to be successful, determining the product-market fit is extremely important. The customers need to perceive a SaaS product’s utility in solving a particular problem to accept it as a viable solution. Product Market Fit is an important aspect of SaaS product development. Mark Andreessen.

Product Marketing 52

Product Marketing Enterprise Marketing SaaS 52

SaaStr

MARCH 7, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. Be that in the early stages when one iterates on product market fit and finding the right ICP or later on when you scale your GTM. Check that out here.

Payments 197

Payments Payment Services Payment Solutions Scale 197

Casey Accidental

JULY 30, 2018

I’ll start with product marketing. Product marketing has suffered from an identity crisis as long as I have known the term. Product marketing, when done correctly (which rarely happens), is usually in charge of three things: Deciding a soon to be released product’s positioning and messaging.

Product Marketing 75

Product Marketing Marketing Underperforming Technical Team Outsourced Development 75

SaaStr

MARCH 29, 2024

A related post here: Dear SaaStr: What Is The Best Indicators of Product Market Fit at an Early Stage SaaS B2B Startup? Then go built that tilt, and make your existing customers even happier. You can get there. At least, if you want it badly enough. The post Dear SaaStr: When Do You Know It’s Time to Pivot?

B2B 170

B2B Startup Product Marketing SaaS 170

SaaStr

SEPTEMBER 26, 2023

With a platform shift with AI and a lot of capital and innovation in the market, who knows what’s to come? For B2B Generative AI Apps, Is Less More? In the B2B world, the biggest question is, what will the next couple of years look like? On the B2B side, we have different objectives. Is less more? That’s hard to define.

AI 245

AI Generative AI Venture Capital SaaS 245

OpenView Labs

FEBRUARY 2, 2021

The report’s authors already laid out how to get back to hyper-growth , and their article inspired me to share my predictions for 2021’s most important product marketing trends: 1. More SaaS companies will adopt product-led growth. The post 5 Major Product Marketing Trends to Watch In 2021 appeared first on OpenView.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

OpenView Labs

FEBRUARY 6, 2020

Editor’s Note: This article is part three of a four-part series that covers the most crucial product marketing activities for an early-stage startup. Ok, we tested the product out with a few potential customers. The easiest answer is a B2B startup selling into enterprise-level companies. Sales and Product Marketing.

Scale 52

Scale Product Marketing Sales Hiring Scaling 52

SaaStr

FEBRUARY 7, 2023

Tips: to manage OKRs, and KPIs with ease with Kashinath Kadaba Shrish, Cofounder & CTO at Fitbots Leveraging new age AI technologies(GPT and NLP) to increase Organic Traffic using Scalenut with Saurabh Wadhawan, CoFounder at Scalenut What are the best marketing channels for SaaS B2B businesses?

VP of Engineering 231

VP of Engineering Technical Cofounder Outsourcing Services CTO Coach 231

For Entrepreneurs with David Skok

FEBRUARY 18, 2020

I recently did a podcast interview with Harry Stebbings of “The Twenty Minute VC” where we talked about the 9 step model for how B2B startups need to get through product/market fit, and then how they should go about finding a repeatable, scalable, and profitable growth process.

Interviewing 343

Interviewing B2B Startup Product Marketing 343

Aaron Beashel

MARCH 9, 2018

Obviously Product/Market fit is a big factor here, but assuming you have a relative level of Product Market fit, I think the next thing key factor is having the right Go To Market model. What is a Go To Market model? Therefore, a touchless acquisition model fit my desire for the company best. In conclusion.

Scale 192

Scale SaaS Payments B2B Strategy 192

SaaStr

FEBRUARY 22, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. Pouring money into go-to-market will not solve for product market fit. We had a great one last time with Hilarie Koplow-McAdams, Venture Partner at NEA.

Innovation 233

Innovation Wireless Acquisition Technology 233

SaaStr

JANUARY 21, 2022

If your organization is seeking growth in a new segment, like B2B—it will be a challenging ride because you’ll be in an unknown space. Now, let’s look at ten learnings that Dorian gathered while scaling Grammarly from a Consumer to an Enterprise brand with B2B offerings. Enter your email below for the latest SaaStr updates.

Scale 197

Scale SMB Enterprise Sales Hiring 197

SaaStr

DECEMBER 21, 2023

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. By the time companies get to Series B, they’ve figured out their product-market fit but they still haven’t scaled. Check that out here.

Scale 218

Scale Venture Capital AI Generative AI 218

OpenView Labs

OCTOBER 29, 2019

Editor’s Note: This article is Part One of a four-part series that covers the most crucial product marketing activities. . I recently presented at Venture Lane , a curated startup hub for early-stage startups, to share more about Product Marketing and how it relates to an early-stage startup. This is all great.

Product Marketing 40

Product Marketing Development Marketing Scale 40

Chart Mogul

JULY 1, 2020

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online.

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

Sales Hacker

MARCH 22, 2018

In this article, I will summarize what I’ve learned about B2B sales outsourcing. lead generation) are obvious, but some are not: 1) Finding a product/market fit. We help businesses realign their existing value proposition to the market specifics by talking to real buyer personas within their Ideal Customer Profile (ICP).

Outsourcing Services 78

Outsourcing Services Sales Outsourcing Outsourced Development Scale 78

User Pilot

APRIL 24, 2024

TL;DR Challenge : Lisa, our UX researcher, found it difficult to recruit participants for usability tests via email since B2B users are busy individuals with cluttered inboxes. This challenge was critical because it could lead to inaccurate product decisions, delays in development , and missed opportunities in a competitive industry.

Interviewing 89

Interviewing B2C B2B Advertising 89

ProfitWell

JANUARY 2, 2020

The most important distinction you can make between different customers is whether your company is selling to individual customers (B2C) or to businesses (B2B). B2B/Enterprise subscription sales. When you’re selling B2B or enterprise subscriptions, showcasing value throughout the sales process is a must. Market data.

B2C 52

B2C Subscription Payment Features Payments 52

Sales Hacker

APRIL 23, 2024

Before Common Room, Linda led product marketing for serverless computing at Amazon Web Services, where she saw firsthand the impact connected data and person-level insights had on accelerating product adoption, earning new customers, and expanding account revenue.

Sales Recruiting 81

Sales Recruiting Scale AWS Management 81

Casey Accidental

DECEMBER 11, 2023

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. I highlight six different types of product expansion, in increasing levels of difficulty based on these vectors. B2B requires suite expansion.

Payments 113

Payments Scale Payment Solutions Technical Review 113

Tom Tunguz

NOVEMBER 8, 2020

On the surface, B2B and B2C marketing may seem to be worlds apart. As open-source and developer-led companies become increasingly visible, important, and massive, we should draw the parallel between developer marketing and consumer marketing. First, developer marketing is influencer and brand-driven.

Development 231

Development Marketing B2C B2B 231

SaaStr

MARCH 28, 2021

But here’s my list of things I don’t think you should do, almost always, in SaaS/B2B: Committing for less than 24 months to get to product-market fit. You’ll run out of money, time, commitment and more, if all the founders don’t commit to 24 months to get to product-market fit. Less is almost never enough in SaaS.

Sales Hiring 280

Sales Hiring Interviewing B2B Product Marketing 280

For Entrepreneurs with David Skok

NOVEMBER 6, 2018

The videos are provided courtesy of WebSummit: 9 Secrets for Startup Success, A roadmap for B2B Founders Lean Startup taught the world how to find product/market fit, but in the. The slides and videos of those two presentations can be found below.

Startup 225

Startup B2B Product Marketing Marketing 225

SaaStr

AUGUST 19, 2023

Ari Lee Bayme, Managing Director @ Sandfox Advisors See You There!!

VP of Engineering 205

VP of Engineering AWS AI Engineering 205

Chart Mogul

JULY 1, 2020

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online.

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

Chart Mogul

MARCH 1, 2023

3x faster than their peers B2B SaaS businesses enjoy higher net retention than B2C SaaS Retention becomes more important as SaaS businesses enter the post-PMF growth phase Retention in 2022 was harder than ever Companies with best-in-class retention grow at least 1.5-3x B2C companies have a lower ARPA compared to B2B companies.

Benchmarks 98

Benchmarks Retention B2C Business 98

SmartKarrot

DECEMBER 14, 2021

There are several revenue models available in the B2B SaaS world to optimize the product. The basic functionality of the product is available free of cost; however, there is a charge for using premium and proprietary features. Every B2B product marketer needs to track numbers. One of them is freemium.

Product Marketing 10

Product Marketing B2B Marketing SaaS 10

Aaron Beashel

OCTOBER 31, 2016

So for instance, here’s a shortened version of what the Vision might look like for a B2B SaaS marketing team. In 3 years time, our team of 10 across inbound, paid acquisition, product marketing, PR & operations has successfully built out an optimized growth engine.

Scale 100

Scale Underperforming Technical Team B2B Marketing 100

Sales Hacker

AUGUST 23, 2018

One of the reasons why B2B sales is so complicated is because of the many blind spots it involves that can ambush sales deals. Yet, all else can fail if you don’t know what to do and what not to do in B2B sales. What I believe is that B2B sales professionals should have the humility to accept it when things don’t work out.

B2B 55

B2B Development Team Review Underperforming Technical Team Technical Review 55

SaaStr

AUGUST 17, 2022

Centering your work on customer experience helps train the whole organization in the process and hones your product-market fit. But they have always been, and will likely continue to be, the most likely buyers of your product. But B2B and PLG are much more streamlined, reducing friction for everyone involved.

Sales Hiring 187

Sales Hiring Sales SaaS B2C 187