SaaStr

JULY 15, 2022

So how feasible do you think that works for a typical B2B SaaS business that probably our user-base is not too knowledgeable about [inaudible] on the internet for something specific in their day-to-day use case? But I almost never see mediocre outsource SEO really work for B2B. Jason Lemkin: But usually your teams can’t do that.

Scale 251

Scale Outsourcing Services Sales Hiring VP of Engineering 251

SaaStr

JULY 25, 2021

I mean, and I may at the risk of stating at times of blinding lava, they’re very … They’re really care a lot about what is the market opportunity you’re going after, right? You can have the great product and a great team, but the market of small or very niche. Jyoti Bansal: Yeah.

Sales Recruiting 252

Sales Recruiting Sales Hiring Scale VP of Engineering 252

Chart Mogul

JULY 1, 2020

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online.

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

Sales Hacker

MARCH 22, 2018

In this article, I will summarize what I’ve learned about B2B sales outsourcing. Entering new markets (geographically or target-segment). Sales outsourcing agencies tend to outperform your own team with: Proven experience in exactly the sales functions they offer. Would the product fit the selected market?

Outsourcing Services 79

Outsourcing Services Sales Outsourcing Outsourced Development Scale 79

Chart Mogul

SEPTEMBER 15, 2023

We trust leaders to make decisions on what tools they need to get the most out of their teams. Guide to SaaS Revenue Recognition and Deferred Revenue in SaaS by Ben Murray, The SaaS CFO SaaS revenue recognition is an ongoing priority for SaaS accounting teams. Keep an eye out as we will be making regular updates.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

User Pilot

NOVEMBER 23, 2023

TL;DR Regular roadmaps kill outcomes by forcing teams to think in the categories of features and timelines. It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Build a product that users love by delivering value and a good product experience.

Scale 105

Scale Underperforming Technical Team Sales Recruiting Software Review 105

Chart Mogul

JULY 1, 2020

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online.

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

Sales Hacker

AUGUST 23, 2018

One of the reasons why B2B sales is so complicated is because of the many blind spots it involves that can ambush sales deals. Yet, all else can fail if you don’t know what to do and what not to do in B2B sales. What I believe is that B2B sales professionals should have the humility to accept it when things don’t work out.

B2B 55

B2B Development Team Review Underperforming Technical Team Technical Review 55

SaaStr

AUGUST 19, 2022

But maybe in SaaS and B2B things are pretty good. And also on the side, doing a strategy of pure, just changing our ICP and fully picking it and making it super narrow and super focused, and having 25% of the team doing that. And 75% of the team continuing business as usual. You need to be honest, if you have product market fit.

Scale 219

Scale Sales Hiring Scaling VP of Engineering 219

SaaStr

NOVEMBER 22, 2019

Before Optimizely, Travis spent 6 years at Salesforce in a number of sales roles including building the first Platform Sales team. What does Travis advise founders when it comes to uniting customer facing teams? * And even just that shift drove a lot of behavior change both with customers and internally with the teams.

Underperforming Technical Team 166

Underperforming Technical Team SaaS Payments Payment Services Technical Advisors 166

Casey Accidental

OCTOBER 24, 2022

This isn’t a bad idea, and why companies like Facebook continued to grow despite adding more and more complexity over time. When people think of simple products, they typically think of consumer products. But it only delays the inevitable complex product in the hope that users are better prepared for it.

Scale 139

Scale User Experience Underperforming Technical Team Marketplace as a Service 139

User Pilot

APRIL 19, 2024

Effective market research requires clear and measurable objectives, guiding decision-making and ensuring relevance to the project’s needs, and should be accompanied by appropriate methods , including both primary and secondary research. This allows businesses to tailor their offerings and engage more effectively with their target market.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

User Pilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. Userpilot is a product growth and user onboarding tool designed to drive user adoption for SaaS companies. User persona example for Userpilot.

Social Media 98

Social Media Interviewing Underperforming Technical Team Product Marketing 98

SaaStr

NOVEMBER 21, 2019

Emilie Maret | Fellowship Team @ The Family. Our mission is to back the best product founders in Europe and yes. We’re a team of former investors and operators from the likes of Facebook, Deliveroo, and the Swedish payments company Klarna. We are a purely B2B fund, focused on software and fintech. Evgenia : Hi.

New CTO 154

New CTO Sales Hiring B2C CTO Hire 154

OpenView Labs

FEBRUARY 3, 2022

As part of our last three annual finance and operating benchmarks surveys, we’ve asked nearly 2,000 startup founders and leaders of B2B SaaS businesses this simple question: “What’s keeping you up at night?”. Competitive pressures and changing customer needs can be captured by a great marketing or product marketing lead.

Sales Hiring 82

Sales Hiring Sales Recruiting Scale Startup 82

Chart Mogul

OCTOBER 3, 2019

The design of your product? . Marketing? . After your product/market fit, your business model is the most important consideration if you’re to save your business from the startup graveyard. Or it can be segmented by marketing channel, geography/market, cohort, or any other way that makes sense to your business.

Acquisition 91

Acquisition Underperforming Technical Team Startup Customer Lifetime Value 91

SaaStr

FEBRUARY 21, 2020

* What does David believe is the crucial step missing in B2B when it comes to finding product market fit? What is the most common mistake B2B companies make in the hunt for PMF? How does David think about scaling sales teams? But you said before there’s an important step missing when it comes to B2B.

Scale 199

Scale Sales Hiring Underperforming Technical Team Sales Recruiting 199

User Pilot

FEBRUARY 3, 2023

Gather insights about your customers from internal teams. Gather insights about your customers from internal teams Businesses often have different departments, each with a different perspective on their customers’ needs. Leverage product analytics Lean into product usage data to understand customer behavior.

Software Review 98

Software Review Social Media Underperforming Technical Team Interviewing 98

SaaSOptics

MAY 19, 2022

Below, we’ll dive into how to develop a customer acquisition strategy from start to finish. . How to Develop a Customer Acquisition Strategy. Identify your target market. Which marketing channels did prospects engage with before becoming a customer? You have poor product/market fit.

Acquisition 59

Acquisition Scale Strategy Software Review 59

SaaStr

SEPTEMBER 23, 2020

As for David, prior to Hashicorp, he held some incredible roles including VP Marketing at Github and Hortonworks, Senior Director of Product Marketing @ VMWare, and then also spent over 5 years at Microsoft. As you can tell from that list, it was really a team effort, so huge thanks for that.

Scale 196

Scale Leadership Underperforming Technical Team Scaling 196

SaaStr

NOVEMBER 29, 2019

How does Allie advise other founders on scaling sales teams? And I ended up interviewing lots of potential users for all sorts of different kinds of products that I was excited about. I felt like I wouldn’t be able to commit myself to a consumer product for that long. What were the learnings from those mistakes?

Sales Hiring 132

Sales Hiring Underperforming Technical Team Technical Advisors Scale 132

User Pilot

MARCH 15, 2022

An effective go-to-market strategy includes a selling strategy, pricing model, target audience, and most suitable channels for marketing your product. Focusing on the proper metrics at this stage is crucial to how successful or bad your GTM plan will be. What is a go-to-market (GTM) strategy? GTM strategy.

Strategy 98

Strategy Marketing SaaS Customer Lifetime Value 98

Casey Accidental

NOVEMBER 13, 2019

Developer platform: a business where developers can build businesses on top of the business’s software and charge customers. The Weak Transition to Marketplace Arguments. There are three fairly weak arguments I don’t like, but I’ll present them anyway. #1 Take them from the marketplace team.

Marketplace as a Service 106

Marketplace as a Service Business Model Business Underperforming Technical Team 106

SaaSOptics

MAY 6, 2022

Customer Core —to maintain and develop customer relationships. Poor financial records are not something you can run away from. After the financial core is the next layer: everything customer-facing, including your customer relationship manager (CRM), pricing and quoting software, and tools to empower your Customer Success team.

SaaS 76

SaaS Scale Underperforming Technical Team Forecasting 76

OpenView Labs

DECEMBER 1, 2021

In a conversation on The BUILD Podcast with Blake Bartlett , Hubert talked about how it’s bad for business to create a situation in which only the founder is allowed to be brilliant. Rather than creating a bottleneck, it’s much smarter to inspire each member of a team to find their own brilliance. Five or six UX interviews won’t do it.

Scale 76

Scale Underperforming Technical Team B2C Engineering 76

SaaStr

JANUARY 12, 2023

Management teams must determine how to thrive in a downturn to position their businesses for profitable growth. However, management teams that pursued growth at all costs were punished severely. The right strategy to win means reassessing fundamental issues like the product-market fit and centering on the best ICP.

Consulting 42

Consulting Underperforming Technical Team Management Marketing 42

SaaStr

APRIL 17, 2019

Prior to Harness, Stephen was VP of Marketing at Glassdoor, managing a team of 52 in product marketing, helping grow B2B revenue from $19m to $90m in just 2 years, leading to their $1.2Bn acquisition. Steve has previously said, “Sales and marketing must be one team.” billion acquisition.

DevOps as a Service 100

DevOps as a Service Sales Recruiting Scale Sales Hiring 100

User Pilot

MARCH 18, 2021

Customer Retention Strategy for Your Marketing & Sales Departments How to Build Products Designed for Retention The Role of Product Marketers in Customer Retention The Customer Support Strategy Why Is The Data You Collect So Important to CS and Retention? vs. A Product Onboarding Tool for Startups.

Retention 52

Retention Strategy Underperforming Technical Team Technical Review 52

User Pilot

MAY 13, 2021

Product intelligence is the magic that turns everyday products into smart machines. It’s what helps teams build great product experiences. From Alexa putting on your favorite tunes in the kitchen to Siri setting up your morning alarm, product intelligence is the bridge that connects people to products.

Underperforming Technical Team 52

Underperforming Technical Team Technical Review Social Media Software Review 52

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. So they created a software that provides control, visibility, and payment methods for corporate finance teams.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

Chart Mogul

OCTOBER 3, 2019

The design of your product? After your product/market fit, your business model is the most important consideration if you’re to save your business from the startup graveyard. Or it can be segmented by marketing channel, geography/market, cohort, or any other way that makes sense to your business. Peter Thiel.

Acquisition 52

Acquisition Startup Underperforming Technical Team Customer Lifetime Value 52

SmartKarrot

DECEMBER 24, 2021

In a few years, we have seen lots of B2B SaaS businesses flourish. Running a B2B SaaS business requires a shift in metrics that founders rely upon. Most people run their SaaS business just like any other B2B business. Failure to meet the right product-market fit . But, in reality, it is related to the market.

Underperforming Technical Team 10

Underperforming Technical Team Technical Review SaaS Systems Review 10

FastSpring

MARCH 27, 2023

Ryan Austin had VP-level experience in training when he decided to start a consulting business to help enterprise-level companies with their corporate learning and development initiatives. Ryan and his team noticed so many inefficiencies across the L&D workflows. “It There are now over 150 enterprise companies using the platform.

Payment Solutions 91

Payment Solutions Payment Services SaaS Payments VP of Engineering 91

SaaStr

OCTOBER 24, 2019

Jos White of Notion and Christian Lanng of Tradeshift team up to show you how to work within, and sometimes around, rules in the workplace. Tradeshift now… I’ll let Christian introduce himself but Tradeshift now is one of the biggest, if not the biggest, B2B SaaS company out of Europe, valuation well above a billion dollars.

Payments 102

Payments Payment Features SaaS Payments Underperforming Technical Team 102

SaaStr

MARCH 6, 2020

I came back to North America, we built out the inside sales team in North America over the next five years, building hubs in multiple countries, including in Bangalore, India, and assembling a global community of practice. So when I was at Microsoft, I was doing consumer marketing and then when I moved to ExactTarget I was doing B2B.

Scale 220

Scale Sales Hiring Sales Recruiting Underperforming Technical Team 220

SaaStr

DECEMBER 23, 2020

How does Tamar think about effective product design today? How does Tamar structure the customer development process? What channels can teams put in place to have this real-time dialogue with their customers? I was a C++ developer working on electromigration on a full chip. What questions does she ask? You don’t.

VP of Engineering 248

VP of Engineering Software Review Technical Review Underperforming Technical Team 248

SaaStr

FEBRUARY 7, 2020

Prior to joining the world of venture, Karen was a Senior Director at Apple and before Apple, Karen spent an incredible 9 years at Box as a founding member of the executive team, where she was responsible for defining and leading Box’s Industry GTM strategy. We immediately pivoted from a consumer company to a B2B company.

Scale 183

Scale Underperforming Technical Team Investment Sales Hiring 183